Cindy Crawford, Sonia Kashuk To Do QVC Cancer Benefit PSAs

Glamor pusses Cindy Crawford (and fellow Northwestern grad) makeup artist Sonia Kashuk will be appearing in both a print and television public service announcement for “QVC and CEW Present Beauty with Benefits,” the home shopping network said last week.

QVC and Cosmetic Executive Women (CEW) are again teaming up for a two-hour live charitable broadcast to provide shoppers with a special opportunity to feel beautiful while giving back.

“QVC and CEW Present Beauty with Benefits” will April 15 and feature beauty brands including Laura Mercier, Clinique, Laura Geller, Shiseido, Josie Maran and philosophy.

“Cindy and Sonia have each been inspiring women for years with their ambition and passionate spirits,” Ken O’Brien, QVC’s senior vice president of merchandising, said in a canned statement. “We are honored to have them as our spokespeople this year and are confident that together, they will inspire viewers to make a difference.”

During the event, customers can shop from a selection of cosmetics, fragrance, skin-care and hair-care products, and 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program of the CEW Foundation that is dedicated to the empowerment of people living and working with cancer.

Since 2013, “QVC and CEW Present Beauty with Benefits” has generated $2.2 million to benefit Cancer and Careers.

“Cancer has affected so many lives, but the challenges of living and working with cancer is often an aspect of the diagnosis that rarely gets attention,” Crawford said in a statement. “That is why I wanted to be a part of this great cause with my dear friend Sonia. Beauty is not just about the way you look, but also about the way you feel inside, and this is an opportunity for beauty to make a difference in people’s lives.”

“As a cancer survivor and beauty industry veteran, I am thrilled to be a part of Beauty with Benefits,” added Kashuk. “It’s wonderful to see so many leading names in beauty come together to support such a powerful cause that will impact the lives of so many.”

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