Posts Tagged ‘The Hundred-Foot Journey’

HSN Embarks On ‘One Hundred-Foot Journey’

August 7, 2014

HSN Wednesday kicked off another one of its movie-tied promotions with its “The Hundred-Foot Journey” event, celebrating the new film starring Helen Mirren from Dreamworks.

The movie, produced by Steven Spielberg and Oprah Winfrey, opens theaters on Friday.

“HSN is an entertainment channel that inspires consumers with unique retail experiences,” our buddy HSN President Bill Brand said in a canned statement.

“‘The Hundred-Foot Journey’ is an incredible story and we are honored to bring it to life through an impressive assortment of product and rich content that will engage and attract new consumers to HSN. Disney is a world-class brand and has been a tremendous collaborator for our movie events. We are already looking forward to our next endeavor with ‘Cinderella’ in 2015.”

“‘The Hundred-Foot Journey’ movie event on HSN embraces different flavors and cultures from around the world with an exclusive collection of culinary items, jewelry and products for the home…all created in the spirit of the movie,” HSN said in a press release.

Chef Ludo Lefebvre and global food and lifestyle expert Nirmala Narine will bring French and Indian cuisine to HSN’s viewers as they present cookbooks and a variety of exotic spices.

An LA restaurateur, Lefebvre “challenged the definition of what a restaurant is by creating his uber-popular LudoBites concept, a multi-city restaurant tour.”

Ludo’s eatery in Los Angeles is Trois Mec, and has recently opened his new “Bar a la carte” concept, Petit Trois. He also stars in the ABC hit cooking competition show, “The Taste,” of which he was the winning Chef mentor last season.

During the event, the chef present culinary products such as six Essential Spices, Manitou Trading Company Legumes and Grains, White Toque Croissants, and Bonne Maman Preserves.

Narine is executive producer and host of “Nirmala’s Spice World” on Veria Living Network and the founder of Nirmala’s Kitchen, a specialty food company.

Narine will talk about the power of spices and how to use them when she presents her travel memoir cookbooks “In Nirmala’s Kitchen Everyday Kitchen Cookbook” and “Nirmala’s Edible Diary.”

She will also present her Nirmala’s Kitchen Exotic Rice Blends kits and Nirmala’s Kitchen Spice Set featuring three tins of Thai Curry Blend, Guyanese Garam Masala and Moroccan Tagine Blend.

Entertaining expert David Tutera will show HSN viewers how to best present these bold new dishes via an assortment of tabletop decor and serve ware, including carafes, serving trays and stoneware tableware.

But that’s not all folks. Fern Mallis and Nicky Butler will round out the exclusive movie collection with jewelry pieces “that represent the disparate cultures featured in the film.”

Here is a thumbnail on the movie:

In “The Hundred-Foot Journey,” Hassan Kadam (Manish Dayal) is a culinary ingenue with the gastronomic equivalent of perfect pitch. Displaced from their native India, the Kadam family, led by Papa (Om Puri), settles in the quaint village of Saint-Antonin-Noble-Val in the south of France. Filled with charm, it is both picturesque and elegant – the ideal place to settle down and open an Indian restaurant, Maison Mumbai.

That is, until the chilly chef proprietress of Le Saule Pleureur, a Michelin-starred, classical French restaurant run by Madame Mallory (Academy Award-winner Helen Mirren) gets wind of it.

Her icy protests against the new Indian restaurant a hundred feet from her own escalate into a heated battle between the two establishments until Hassan’s passion for French haute cuisine — and for Madame Mallory’s enchanting sous chef, Marguerite (Charlotte Le Bon) — combine with his mysteriously-delicious talent to weave magic between their two cultures and imbue Saint-Antonin with the flavors of life that even Madame Mallory cannot ignore.

At first Madame Mallory’s culinary rival, she eventually recognizes Hassan’s gift as a chef and takes him under her wing.

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HSN, Disney Unveil Partnership On ‘Maleficent,’ Other Films

April 10, 2014

HSN has cooked up another marketing partnership with Disney Studios, this time collaborating on “Maleficent,” “Cinderella” and “The Hundred-Foot Journey,” the home shopping network said Wednesday.

The three-film collaboration, which spans two years, “marks the first time that Disney Studios has enlisted an omni-channel retailer for a comprehensive long-term entertainment marketing alliance. HSN brings the spirit of these movies to life through bold, imaginative products from top designers and brands,” or so the press release said.

Before each film’s release, HSN will create content-driven retail events featuring assortments of products from the network’s fashion, jewelry, beauty and home categories that are inspired by or reminiscent of each of the three films.

The first HSN event will take place during the days leading up to the May 30 release of “Maleficent,” starring Angelina Jolie, followed by similar events for “The Hundred-Foot Journey” in August and “Cinderella” in spring next year.

http://www.hsn.com/content/Maleficent/156?rid=3626&query=maleficent&isSuggested=False&

“This long-term collaboration is a testament to the success of our entertainment integration strategy that infuses fun and drives heightened engagement across all of our shopping platforms while driving awareness for our marketing collaborators,” said our buddy Bill Brand, HSN’s Chief Marketing and Business Development Officer.

“We’re thrilled to expand our alliance with a world-class brand such as Disney to continually reinvent and re-energize shopping through interactive content and storytelling that captures the spirit of their films.”

Disney got its pitch in, too.

“HSN curates wonderful collections that speak to the essence of the story and build a real event around the release of our films,” said Don Gross, vice president of global promotions for Walt Disney Studios. “We’re excited to collaborate with them again and expand upon these engaging worlds, beginning with Maleficent.”

HSN’s 24-hour programming event for “Maleficent” launches on May 27, with a special preview of the collection on HSN.com starting May 7.

The collection will feature jewelry, fashion and beauty products from some of HSN’s top designers, including licensed products from Naeem Khan, Heidi Daus and Amika and additional collections from Giuliana Rancic, R.J. Graziano, Liz Lange, Jean Dousset, Margaret Rowe, Raven Kaufman and Diane Gilman.

Leading brands such as N by Natori, Clever Carriage, and others will also be a part of the collection as well. Following the May 27 event, HSN will air a series of “Countdown to Maleficent” primetime specials May 28 through May 30.

This initiative follows the successful results of HSN and Disney’s earlier film collaborations for “The Help” in 2010 and last year’s “Oz The Great and Powerful.”

HSN’s collaboration with “Oz The Great and Powerful” featured 400 products from 50 brands and resulted in the best sales of any HSN movie event to date with more than 100 product sell-outs.