HSN, Disney Unveil Partnership On ‘Maleficent,’ Other Films

HSN has cooked up another marketing partnership with Disney Studios, this time collaborating on “Maleficent,” “Cinderella” and “The Hundred-Foot Journey,” the home shopping network said Wednesday.

The three-film collaboration, which spans two years, “marks the first time that Disney Studios has enlisted an omni-channel retailer for a comprehensive long-term entertainment marketing alliance. HSN brings the spirit of these movies to life through bold, imaginative products from top designers and brands,” or so the press release said.

Before each film’s release, HSN will create content-driven retail events featuring assortments of products from the network’s fashion, jewelry, beauty and home categories that are inspired by or reminiscent of each of the three films.

The first HSN event will take place during the days leading up to the May 30 release of “Maleficent,” starring Angelina Jolie, followed by similar events for “The Hundred-Foot Journey” in August and “Cinderella” in spring next year.

http://www.hsn.com/content/Maleficent/156?rid=3626&query=maleficent&isSuggested=False&

“This long-term collaboration is a testament to the success of our entertainment integration strategy that infuses fun and drives heightened engagement across all of our shopping platforms while driving awareness for our marketing collaborators,” said our buddy Bill Brand, HSN’s Chief Marketing and Business Development Officer.

“We’re thrilled to expand our alliance with a world-class brand such as Disney to continually reinvent and re-energize shopping through interactive content and storytelling that captures the spirit of their films.”

Disney got its pitch in, too.

“HSN curates wonderful collections that speak to the essence of the story and build a real event around the release of our films,” said Don Gross, vice president of global promotions for Walt Disney Studios. “We’re excited to collaborate with them again and expand upon these engaging worlds, beginning with Maleficent.”

HSN’s 24-hour programming event for “Maleficent” launches on May 27, with a special preview of the collection on HSN.com starting May 7.

The collection will feature jewelry, fashion and beauty products from some of HSN’s top designers, including licensed products from Naeem Khan, Heidi Daus and Amika and additional collections from Giuliana Rancic, R.J. Graziano, Liz Lange, Jean Dousset, Margaret Rowe, Raven Kaufman and Diane Gilman.

Leading brands such as N by Natori, Clever Carriage, and others will also be a part of the collection as well. Following the May 27 event, HSN will air a series of “Countdown to Maleficent” primetime specials May 28 through May 30.

This initiative follows the successful results of HSN and Disney’s earlier film collaborations for “The Help” in 2010 and last year’s “Oz The Great and Powerful.”

HSN’s collaboration with “Oz The Great and Powerful” featured 400 products from 50 brands and resulted in the best sales of any HSN movie event to date with more than 100 product sell-outs.

HSN Is Taking Us To Disney’s ‘Oz,’ And Hottie James Franco, In March

HSN is partnering with the Mouse House in a promotional extravaganza for Walt Disney Studios’ “Oz The Great and Powerful.”

In this latest HSN marketing collaboration for a movie, the home shopping network will be offering an exclusive collection of fashions, jewelry, beauty and home accessories based on the film, it announced this week.

To promote the collection and the movie, HSN has developed a comprehensive marketing campaign that includes a special two-day live event that can be viewed across all of its platforms — TV, HSN.com and HSN mobile.

“Oz The Great and Powerful,” directed by horror film maestro Sam Raimi (we hope there’s no gore in this), stars hottie James Franco, Mila Kunis, Rachel Weisz (married to hottie Daniel Craig) and Michelle Williams. The screen story is by Mitchell Kapner and the screenplay is by Mitchell Kapner and David Lindsay-Abaire. The film opens in theaters nationwide March 8.

Here’s what the home shopping network said in its press release:

HSN designers have created a curated assortment of exclusive products reflecting the spirit of the film. The apparel, accessories, jewelry and beauty pieces reflect the essence of the movie’s three, witches Theodora, Evanora and Glinda, drawing inspiration from their sense of style, personality and unique color palettes. The home and culinary items mirror the discovery the viewer feels while traveling through the world of Oz.

Stud muffin James Franco in Disney’s new Oz movie, Nice hat

“We are so pleased to collaborate with HSN on another amazing film project,” Don Gross, vice president of global promotions for Disney Studios, said in a canned statement. “The smart, savvy and creative team at HSN have demonstrated their ability to connect and resonate with our core audience, and with this newly announced collection for ‘Oz The Great and Powerful,’ we know the buzz around this exciting new film will continue to grow.”

And our homeboy Bill Brand also weighed in.

“HSN is an entertainment channel that indulges and engages consumers via unique retail experiences,” said Bill Brand, HSN’s executive vice president of programming, marketing and business development. “Disney is known for its masterful storytelling and we are excited to work with such a world-class brand to bring a compelling story like ‘Oz The Great and Powerful’ to life through amazing products and rich content.”

Jewelry, fashion, beauty products and home accessories including exclusive pieces from Naeem Khan, Badgley Mischka, Adrienne Landau, Raven Kauffman, Urban Decay, Be&D and others will be available for sale during a special live 48-hour event on HSN on March 1 & 2.

You can shop the collection on HSN.com starting February 14.