We went to the movies for our birthday on Thursday and saw a trailer for Tim Burton’s “Alice Through The Looking Glass.” The film has marvelous visual effects, and a rather creepy-looking Johnny Depp.
To be frank, the whole movie seemed a little creepy. Little did we know at the time that HSN has a super-duper event coming up in partnership with the flick.
We’re just posting the detailed press release, because we are itching to blog about the new documents that how much QVC honcho Mike George made last year. In a nutshell: a lot.
Here is the HSN press release:
HSN Will Launch Its Largest Ever Movie Event Spanning Across Three Days, Capturing the Essence of the Disney’s Alice Through the Looking Glass Film
Supermodel Miranda Kerr, Academy Award©-winning Costume Designer Colleen Atwood, Hat Designer Patricia Underwood and Fashion Expert Giuliana Rancic, Design Collections for HSN, that take inspiration from the Disney Film
ST. PETERSBURG, Fla., April 28, 2016 (GLOBE NEWSWIRE) — Leading entertainment and lifestyle retailer HSN announced today an innovative marketing collaboration with Disney for the release of its all-new fantasy adventure movie Alice Through the Looking Glass. The collaboration brings curated capsule collections by top designers including Miranda Kerr, Colleen Atwood, Patricia Underwood, Giuliana Rancic, Jeffrey Banks and more, across home, culinary, fashion, footwear, jewelry, accessories and beauty. The assortment will be available as part of a collection of exclusive HSN items.
“We are thrilled to collaborate with Disney Studios for our largest movie event to date,” said Bill Brand, president of HSN. “Alice Through The Looking Glass marks our sixth Disney movie collaboration, where we have inspired our partners to design collections that creatively capture the themes of the film and bring the iconic story to life!”
HSN collaborated with designers and influencers to create products that bring life to the all-new spectacular adventure, a follow-up to 2010’s wildly successful Alice in Wonderland. Drawing inspiration from the rich colors in the film, HSN is launching collections across six different themes in the movie, including: Red Queen, a collection inspired by the villainous queen with items spanning different shades of red; Time, featuring time-themed pieces inspired by the newest character; Kingsleigh Trading Co., an Asian-inspired assortment representing the unique finds Alice encountered during her world travels; Witzend, a whimsical and colorful collection capturing the essence of garden parties and outdoor living; Discover Alice Through The Looking Glass, a collection by multiple designers inspired by various themes; and Victorian Romance, a romantic collection inspired by the White Queen, filled with beautiful cameos, pearls and lace.
“We are excited to be working once again with the talented team at HSN,” said Don Gross, VP, Global Marketing Partnerships, Promotions & Synergy. “The whimsy and originality of Alice Through the Looking Glass are brought to life through this fantastic retail collection, and the creative details and designs will surely appeal to movie fans.”
The event kicks off at 11 p.m. on May 23rd and continues through midnight on May 26th. This unique marketing program is a key component of HSN’s entertainment integration strategy, which drives engagement across all of HSN’s shopping platforms, including TV, digital and mobile.
From rich shades of red to gothic time-themed pieces inspired by a new character, Time, these capsule collections seamlessly transition from day to night, with items such as:
Handmade headpieces by hat designer Patricia Underwood;
Bone china tea sets and accessories by Miranda Kerr;
Time-inspired sandals and footwear by Vince Camuto;
Fantastical statement jewelry including necklaces, earrings, brooches, and hairpins by Heidi Daus, Amedeo and Roberto by RFM, Colleen Atwood;
Leather and sterling silver jewelry handmade in the USA by King Baby;
Hand painted character inspired hand bags by Sharif;
Detailed, novelty hand bags by Danielle Nicole;
Contemporary pieces including pants, jackets, flair dresses and coordinating sets by Giuliana Rancic and Nikki Poulos
HSN will bring Alice Through The Looking Glass into homes with beautiful bedding and home essentials from Madcap Cottage, Anna Griffin, Hutton Wilkinson and Jeffrey Banks, whose classic bedding set features inspirational details pulled from the movie as part of its design.