Posts Tagged ‘Angie Simmons’

QVC Gets New Affiliate Sales Chief: He’s The Dude That Gets The Home Shopping Net On Your TV Set

April 20, 2011

As Jack Nicholson said in “The Shining,” we’re back….

We missed you guys, but an inexplicable problem with WordPress kept us off the air, so to speak, for a fews days.

We got back on track just in time to see that QVC has once again failed to send us an important press release. The channel’s longtime head of affiliate sales is retiring and is being succeeded by a young whippersnapper.

We covered the cable industry for almost two decades, so we can clue you in that affiliate sales is one of the most important gigs at a cable network — and these executives are often among the highest-paid at a network.

In the case of QVC, senior vice president of affiliate sales and marketing Al Ulozas was the exec who would meet with cable companies, like a Comcast, or a satellite company, like DirecTV or Dish, and negotiates deals to get these distributors to carry the home shopping channel.

Getting a good channel position (a low one) for a network like QVC, for example, is crucial in terms of trying to get people to watch it.

Well Ulozas, who has been with QVC for 23 years, is retiring next month. He will be replaced by Dave Apostolic, who currently is vice president of affiliate sales and marketing.

QVC has promoted Andy Celllucci to vice president of affiliate marketing to fill Apostolico’s slot.

“During his more than 23 years with the company, Ulozas was an integral part of formulating nearly every incentive used to increase QVC’s channel distribution,” QVC said in its press release.

“He began his QVC career in 1987 as regional account manager of affiliate relations and over the next 12 years, his career quickly progressed, holding roles of increasing responsibility,” it said.

“In 1999, Ulozas was promoted to senior vice president of affiliate sales and marketing where he oversaw the overall strengthening of strategic relationships with the company‟s distributors throughout the United States,” the release said.

“As a result of his efforts, he helped increase QVC’s program distribution – with the ultimate goal of making QVC available in every household in the United States.”

Apostolico will report to Angie Simmons, QVC’s executive vice president of multichannel platforms.

In this position, Apostolico “will further the team’s efforts to increase QVC‟s program distribution throughout the country by strengthening relationships with key affiliates,”

He will also be responsible for developing strategic affiliate and trade marketing activities and negotiating carriage and preferable channel positions for the cable retailer.

Apostolico most recently served as the vice president of affiliate sales and marketing for QVC where he was responsible for overseeing contract negotiations, strategizing QVC’s digital plans and new carriage opportunities, and directing the activities of a nationwide account management team.

Joining QVC in 1996 as associate counsel and later promoted to senior counsel in the QVC legal department, Apostolico worked on a number of transactions and negotiations, including the company’s distribution centers in Rocky Mount, N.C., and Florence, S.C.

Apostolico earned his bachelor’ degree in business administration from the University of Delaware, Newark, Del. and his law degree from the University of North Carolina, Chapel Hill, N.C.

Cellucci will report to Apostolico. In this position, Cellucci will be responsible for contract negotiations, strategizing QVC’s digital plans and new carriage opportunities, and directing the activities of a nationwide account management team.

Since joining QVC 18 years ago, Cellucci has held numerous positions throughout the company and maintains an enviable network of colleagues within QVC‟s global company.

Most recently, he traveled to Germany to oversee enhancements to the affiliate distributor commission processes. In addition, playing an integral role in QVC’s HD launch, Cellucci negotiated terms with one of QVC’s major long-standing distributors.

Cellucci earned his bachelor’s degree in economics from Pennsylvania State University, University Park, Pa.

Here are QVC U.S. CEO Claire Watts canned comments Ulozas’s retirement:

“We are going to miss Al’s leadership, knowledge and vision. His contributions to QVC extend beyond his many business accomplishments; with his sense of fairness, integrity, and humor, he has also helped shape QVC‟s culture and built many lasting friendships throughout our industry. We wish Al the warmest congratulations on a great career with QVC.”

Simmons’ canned comment:

“While we are going to miss Al, we are excited to celebrate both Dave and Andy’s well-deserved promotions. We look forward to leveraging our talent, past and present, to align our platforms to support short- and long-term relationships with our cable, satellite and telco affiliates.”

QVC App For iPAD Now Available On The App Store

October 25, 2010

The QVC App for iPad is now available on the App Store, the home shopping network said Monday.

“Our customers enjoyed a sneak peek of the QVC App for iPad during New York Fashion Week at our pop-up shop in Rockefeller Center,” said Angie Simmons, QVC’s executive vice president of multichannel platforms. “We received great feedback and are now thrilled to make this app available to all iPad users.”

Created specifically for the revolutionary iPad, the QVC App is optimized for the 10-inch screen and includes access to a full widescreen HD feed of QVC’s live broadcast.

As with the QVC App for iPhone and iPod touch, iPad users will enjoy comprehensive search capability and access to full product descriptions, sizing, available colors and additional images within product detail. Users can also view customer ratings and reviews.

The QVC for iPad App allows users to access QVC’s signature programming features through an easy homepage, including its Today’s Special Value (offered at an exceptionally low price – good for that given day, until 11:59 PM (ET), unless it sells out sooner), Items Recently on Air, Current Item on Air and other special promotions.

The QVC App for iPad is available from the App store on iPad or at

First Toys ‘R’ Us Does Pop-Up Shops, Now QVC: What Gives?

September 10, 2010

We got home late Thursday night from a farewell dinner in LBI with a good friend and found that QVC had released more details about the pop-up it will open at Rock Center for Fashion Week.

Here’s the hype from West Chester, Pa.: “Not content to merely increase its physical presence during New York Fashion Week, QVC will create a multimedia shopping experience in the heart of Rockefeller Center featuring the many ways consumers can shop ‘QVC Everywhere.'”

“The experience,” starts today, Friday, with Fashion’s Night Out, and continues throughout Fashion Week.

“It will allow consumers to experience a pop-up shop featuring some of QVC’s most exciting brands,” press release says. “Products ranging from fashion, beauty and jewelry to home and electronics are scheduled to be on display. Each product showcased will feature a Microsoft Tag, which shoppers can scan with any Smartphone to be linked to the item page on the QVC mobile website.”

What’s with this “pop-up” thang? Toys “R” Us this week said it was opening up 600 “Express” pop-ups in malls and shopping centers for the holidays.

Like or or not, visitors to the QVC pop-up shop with “will be exposed to each facet of ‘QVC Everywhere.’” (Don’t get exposed to any bedbugs while you’re in the Big Apple)

There will be a live broadcast that will stream continually, and QVC’s website will be accessible at computer stations throughout the shop.

Shoppers will also be able to download and use QVC Apps for iPhone, Android and BlackBerry, as well as access the QVC mobile website. Customers can also connect with the QVC community through YouTube, Facebook and Twitter.

QVC also offer a sneak preview of QVC’s iPad App, which is expected to become available in the coming weeks. The App is optimized for full screen viewing and will be offered for free from the iTunes App Store. Highlights include access to a full 16:9 HD feed of QVC’s live broadcast, full search capability and access to full product descriptions, sizing, available colors and additional images within product detail. Users can also browse items recently on air and view customer ratings and reviews.

“We are constantly evaluating the QVC shopping experience to identify new opportunities to engage with our customers,” Angie Simmons, QVC’s executive vice president of multichannel platforms, said in a canned statement. “We’re thrilled to introduce our latest application, as we recognize that the iPad has become a relevant device for our shoppers.”

In addition to three live broadcasts and personal appearances by a selection of QVC’s favorite personalities and brands, the QVC pop-up shop will host the Dell/Intel Blogger Lounge. On Friday and Saturday bloggers can use Dell/Intel computers to blog, tweet, post to Facebook, “or just take respite from the fast-paced schedule of Fashion Week,” QVC says.

Since The Homeshoppingista wasn’t invited to any of the Fashion Week festivities by QVC, we guess we’ll have to sit this one out in Montclair.

QVC Debuts Desktop Alert For Microsoft Windows

March 1, 2010

QVC has launched the QVC Desktop Alert, giving customers another opportunity to stay connected to its daily product offerings and special values, the company said Monday.

Available as a free download off of, the QVC Desktop Alert provides Microsoft Windows users the opportunity to subscribe to real-time information, updated every few seconds.

This information includes the home shopping networks’ Today’s Special Value and One Time Only Value. Additionally, users can shop QVC’s live show through the “Item On-Air” feature.

“We’re always looking for ways to help our customers stay connected to QVC no matter where they are or what they are doing,” said Angie Simmons, QVC’s executive vice president of multichannel platforms. “The QVC Desktop Alert is the perfect solution for our customers who want to stay in the know, but need to maintain their busy schedules. We’re thrilled to provide our customers with another way to experience QVC.”

The QVC Desktop Alert can be individually customized – customers can choose which product alerts they receive or they can simply browse through the application’s features at their leisure. The application also links users to, to Speed Buy items, to view items on-air or to view a Web stream of the live broadcast.

As part of the company’s “QVC Everywhere” initiative, customers can now shop QVC through the live broadcast, Web site ( and desktop application, as well as through their mobile devices.

In January 2009, QVC made its mobile debut, rolling out a suite of services, including features to receive mobile alerts and to buy items sold on QVC via text ordering.

Additionally, it simultaneously unveiled its mobile Web site,, where customers can browse QVC product, program information and make purchases.

Most recently, in December 2009, QVC launched an application for iPhone and iPod touch on the App Store, enabling the more than 50 million users of these devices to shop QVC anywhere.

QVC Hires Meg Armstrong As General Manager Of E-Commerce

January 25, 2010

Meg Armstrong

QVC Monday named Meg Armstrong general manager of e-commerce, a newly created post.

Armstrong will be responsible for overseeing QVC’s online business, including the leadership and execution of its business plans, policies, practices and vendor relationships.

Bringing more than 20 years of marketing experience to QVC, Armstrong most recently served as vice president of direct to consumer platform marketing for Brown Shoe Company/, where she was responsible for the online marketing direction, management and growth of various multichannel, pure play and specialty retail Web sites.

“Meg will play an instrumental role in growing our online business through existing and new channels, and will lead us to new service levels in providing our customers with a seamless, exceptional shopping experience,” said Angie Simmons, QVC’s executive vice president of multichannel platforms, to whom Armstrong reports. “We’re delighted to welcome her to QVC.”

Prior to Brown Shoe Company/, Armstrong served as vice president of direct marketing for GMAC Insurance, where she was responsible for all aspects of the company’s direct marketing strategies.

Armstrong’s previous work experience also includes marketing roles with David’s Bridal, where she doubled traffic to its Web site and launched the company’s first Spanish-language site, and Lowe’s Cos., where she managed the development and launch of its first e-commerce platform.

Armstrong earned her master’s degree in management (strategy and marketing) from Wake Forest University in Winston-Salem, N.C. She holds a bachelor’s degree from Meredith College in Raleigh, N.C.

QVC Names MTV Veteran And 25-Time Emmy Winner Mitch Goldstein General Manager of On-Air — Guys, Get A Better Title!

January 19, 2010

Mitch Goldstein, QVC's new general manager of on-air

QVC has hired Mitch Goldstein as general manager of on-air, the home shopping network said Tuesday.

In this newly created role, with its awkward title, Goldstein is responsible for integrating QVC’s merchandising strategies with its live programming.

Goldstein brings more than 20 years of concept development and programming leadership experience to QVC, with an extensive focus in production, acquisition, budgeting and management.

“Throughout his career, Goldstein has been presented with 25 Emmy awards and three Telly awards,” according to a line tucked at the very end of the press release. PR People, move that up! Don’t bury the lede.

Prior to joining QVC, he managed his own company, Zachary/Blair Productions, where he specialized in multiplatform programming and the integration of new technologies for a broad spectrum of clients, including Ford Motor Co., Nike, Viacom and McDonald’s.

“We’re thrilled to welcome Mitch to QVC. His industry background and proven track record of experience will play an integral role as we continue to expand upon our current platforms, as well as look for new opportunities for future growth,” said Angie Simmons, QVC’s executive vice president of multichannel platforms, to whom Goldstein reports.

Prior to Zachary/Blair Productions, Goldstein spent six years on staff at MTV Networks, most recently serving as vice president of production development and specials. In this role, he was responsible for overseeing production department event coverage, movie specials, music series, weekend programming, large-scale productions and video and reality-based television shows.

Goldstein also has previous experience working as a producer and director for CBS Sports and NBC Sports, covering the 1992, 1994 and 1996 Olympic Games.

Home-Shopaholics Rejoice: QVC Has Launched New Free iPHone App

December 2, 2009

Now QVC addicts can buy items on the home shopping network no matter where they are, via their iPhone and iPod Touch.

The No. 1 home shopping network is now offering a QVC iPhone App so you can “stay in the know when you’re on the go with fashion, beauty, jewelry, electronics, and more. Plus, never miss another Today’s Special Value — our best offer of the day, good for one day only,” QVC says on its Web site.

QVC says you can search for products, “Speed Buy” items, and stay connected with QVC with “this easy-to-use application that anyone can download for free.”

Existing customers can Speed Buy an item by entering their account information. New customers can use a “Call to Order feature” to order over the phone or create an account.

The QVC App’s features include:

An easy-to-navigate home page that features QVC’s top promotions and products. Users can find the Today’s Special Value offer, One Time Only Values, items on the air, and items recently on the air all in one place.

Full search capability to make it easy to find items, by searching by item number, product description, brand, phrase or word.

With just one tap users can view product images, information, sizing and color swatches.

You can e-mail an item to a friend or to yourself as a reminder to view a product later.

You can Speed Buy to purchase items quickly. Current customers can use their existing QVC account information (Customer Number or e-mail address and PIN) to Speed Buy items.

If you aren’t a QVC customer or don’t have your account information handy, you can just use the Call to Order feature to complete your order over the phone. Our app can also save your Customer Number for faster purchases in the future.

“QVC has evolved into a destination of community – it’s a place where shoppers gather to be entertained and informed,” Angie Simmons, QVC’s executive vice president of multichannel platforms, said in a canned statement. “This app for iPhone and iPod touch is an intelligent extension of our mobile presence. Developed with the customer in mind, it allows them to stay connected to our dynamic programming anytime, no matter where they are.”

The QVC App is compatible with the iPhone and iPod Touch, and requires iPhone OS 3.0 or later.

In January QVC made its mobile debut, rolling out a suite of services, including features to receive mobile alerts and to buy items sold on QVC via text ordering. Additionally, it simultaneously unveiled its mobile Web site,, where customers can browse QVC product, show information and make purchases.