Posts Tagged ‘fragrance’

Nicki Minaj Returns To HSN With ‘Trini Girl’

October 18, 2016

Hip-hop star Nicki Minaj’s big booty will be back on HSN Thursday, when she returns to the home shopping network to debut her latest fragrance.

The singer will be appearing on “The Beauty Report” to hawk “Trini Girl,” the new perfume.

https://www.hsn.com/products/nicki-minaj-trini-girl-33-fl-oz-eau-de-parfum/8218865?utm_source=instagram&utm_campaign=beauty&utm_medium=social&utm_content=nicki-minaj-trini-girl-10-18-2016&cm_mmc=Social-_-Instagram-_-Beauty-_-NickiMinajTriniGirlOct182016

The fragrance is already being sold on HSN.com.

It is described as “Vivacious. Tantalizing. Exotic. Capture the captivating charm of Nicki’s proud Trinidadian heritage with this beautiful fragrance. Let its sensual cocktail of juicy fruits and creamy coconut inspire you to stay true to who are and where you come from.”

Minaj already sells a number of her fragrances, which all come in decorative bottles that depict a bust of her (no pun intended), on HSN.

One of her fragrances some time back was a TS, and her appearance caused a stir among HSN viewers who disapproved of her sexy image and performances.

Crooner Michael Buble’s HSN Fragrance Sells Out

September 9, 2016

We’re catching up here, but better late than never, we guess.

Crooner Michael Buble’s perfume was apparently a big hit on HSN. Laid up as we are, we saw several of his appearances, and he seemed very charming, genuine and down-to-earth.

We can’t fathom why people would buy a perfume they have never smelled from TV, but apparently a lot of shoppers have no qualms about it.

Here’s the press release:

Michael Bublé’s New Fine Fragrance “By Invitation” Sells Out During HSN Launch
Michael appeared live on HSN for the US debut of his new women’s fragrance

NEW YORK, Aug. 31, 2016 (GLOBE NEWSWIRE) — Singer Michael Bublé had fans swooning when he appeared on HSN last week, to debut his exciting new fine fragrance for women, By Invitation.

The two piece set, featuring the 3.4 fl. oz Eau de Parfum Spray and the 1 fl. oz purse spray, sold out of more than 21,000 units in less than 24 hours.

Additionally, Michael’s upcoming album Nobody But Me, available later this year, was available for presale and sold nearly 6,000 units with little on-air promotion. The international superstar launched his first ever fragrance with the leading entertainment and lifestyle retailer and shared his inspiration for the fragrance and how it came to market.

“While we’re beyond pleased with Michael’s visit, his success on-air was no surprise! Michael’s loyal and engaging fan base follows him wherever he goes; from the concert stage to the studios of HSN,” said Alicia Valencia, SVP Beauty Merchandising, HSN. “We’re thrilled that his fan base aligns so well with our customer demographic, which resulted in a sell-out visit. We are eager to work with Michael and the team at Elizabeth Arden on a return visit during the holiday season.”

“It’s no secret that I’m a hopeless romantic. It’s in every note I sing and every song I write. The idea was to create a special ‘invitation’ to fans into my new world of fragrance. I’m inviting women to enjoy a beautiful scent that represents my personal taste and imagination. By Invitation is what I’d call ‘love in a bottle,'” commented Bublé. “It was an amazing experience, sharing my fragrance and story, with my fans and HSN customers,” Bublé noted about his time at HSN.

Described as “a floral oriental gourmand, encompassing the iconic flowers of love,” By Invitation is an elegant fine fragrance that’s enlightened with a fresh fruity accent. Starting with tempting top notes of red fruits and bergamot with added heart notes of lily of the valley, wild jasmine and spicy inflections of peony, By Invitation wraps with a warm base of sandalwood-musk and addictive vanillas.

“HSN has proven time and time again, to be a successful launch partner for our celebrity and designer fragrances,” said Tamara Steele, SVP, US Prestige Beauty Group at Elizabeth Arden. “From the pre-show promotion to the social media engagement, to the on-air execution, we look to HSN to deliver an exceptional experience for fans and customers alike.”

Michael Bublé’s new studio album, Nobody But Me is scheduled to be released on October 21st on Warner Bros./Reprise Records. It is his first studio album in three years.

Bombshell Sofia Vergara Back At HSN With New Fragrance

October 22, 2015

We missed actress Sofia Vergara during her appearance last year on HSN, but she was back Thursday with another fragrance and we tuned in.

We enjoy watching the sexy Latina on “Modern Family,” and she did a good job presenting HSN’s TS, her new perfume called Love.

SOFIAVERGARA

Vergara mentioned that she will be wearing love during her wedding next month. And unless you have been living under a rock, you know that Vergars is getting married to “True Blood” and “Magic Mike” hunk Joe Manganiello.

We’d like to wear him some night!

Vergara said she tested her new perfume out on Joe, and he gave it a thumbs-up.

“He loved it,” she said. “He thought it was great.”

In any case, Vergara said her new fragrance includes the scent of coffee flowers, which she described as tiny white flowers.

Hip-Hop Star Nicki Minaj Hops Onto HSN

July 11, 2014

Hip-hop star Nicki Minaj, on her best behavior and without the rainbow hair and booty-shaking, is on HSN right now, touting her new perfume.

Host Colleen Lopez is fawning all over her, but we guess that’s her job.

Here is the official press release on Ms. Minaj:

Nicki Minaj To Premiere Latest Fragrance During Live HSN Debut Tonight At 12:01 A.M. (EDT)

— International Superstar to Unveil MINAJESTY Nicki Minaj Exotic Edition and Give Fans Sneak Preview of New Onika Fragrance as part of HSN’s Month-long Birthday Celebration —

ST. PETERSBURG, Fla., July 10, 2014 /PRNewswire/ — Fashion and beauty vanguard, global entertainer and multi-platinum recording artist Nicki Minaj has partnered with leading entertainment and lifestyle retailer HSN to launch her latest fragrance, MINAJESTY Nicki Minaj Exotic Edition tonight! The superstar will unveil her new Eau de Parfum exclusively on HSN during her first-ever live appearance July 11 at 12:01 A.M. (EDT).

Also during the debut, Minaj will give an exclusive sneak-peek of Onika Nicki Minaj, the next endeavor in her fragrance collection, making this live appearance an absolute must-see event.

“I am so excited to debut my new fragrance on HSN for the first time. I adore my fans and want to share this experience in a unique way – live, on TV. I hope this fragrance inspires my Barbz to feel positive and fearless. Every girl loves the thrill of adventure. Exotic to me, represents that crazy feeling you get from taking a risk and getting out of your comfort zone.” – Nicki Minaj

THE INSPIRATION

Drawing upon her glamorous evolution, MINAJESTY Nicki Minaj Exotic Edition is the next doll to reign in Minaj’s fragrance empire, bringing new excitement to the MINAJESTY Nicki Minaj brand. MINAJESTY Nicki Minaj Exotic Edition inspires Minaj’s fans to bring out their outrageous side, and have fun with life – especially by taking risks, trying new things, and traveling outside their comfort zone.

An upbeat celebration for life and spontaneity, this brand inspires Minaj’s fans to feel exotic, flirtatious and glamorous. EXOTIC represents the outrageous experience of trying something new, FLIRTATIOUS represents a girl’s bright and breezy readiness to flirt when she knows she’s cute and stylish, and GLAMOROUS is the positive and fearless commitment to oneself.

THE FRAGRANCE

An exotic fruity floral musk that reigns with mouthwatering fruits and a luscious floralcy, glimmering in the sensuous warmth of sheer musk.

TOP

The fragrance opens with the bright, sparkling nectar of Bergamot, Orange Squeeze and Mango for a luscious, mouthwatering sensation.

HEART
The heart blossoms with Tiger Lilies, as Lavender Blossom and Dewy Petals wrap the senses in a floral oasis.

DRYDOWN
The sensuous drydown glows with the exotic warmth of Creamy Musk and Cedar Wood.

THE PACKAGING
Minaj’s transformation into a spontaneous, blonde bombshell takes center stage in the MINAJESTY Nicki Minaj Exotic Edition design. Donning a blonde, wavy wig and a playful, black bustier, the newest “doll” in Minaj’s fragrance portfolio is vibrant, magnetic and full-on glam.

HSN US EXCLUSIVE OFFER WITH BONUS GIFT*
Eau de Parfum Spray, 3.4 fl. oz $63.50

*With purchase of the MINAJESTY Nicki Minaj Exotic Edition Eau de Parfum Spray 3.4 fl. oz., fans will also receive TWO EXCLUSIVE items from Minaj’s never-before-seen, upcoming fragrance:

Onika Nicki Minaj Eau de Parfum Rollerball .34 fl. oz.
Onika Nicki Minaj Scented Wardrobe Freshener

Actress Sofia Vergara debuts fragrance on HSN

April 24, 2014

What out, another celebrity perfume has arrived.

Gorgeous Latina Actress Sofia Vergara launch her first fragrance, Sofia by Sofia Vergara, as HSN’s Today’s Special Thursday.

“Sofia by Sofia Vergara is designed for the woman who wants to feel irresistible and truly enjoys being a woman,” Vergara said in a canned statement. “I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of me.”

According to HSN’s florid press release, “The luxurious new, juicy oriental floral fragrance embodies the actress’ vibrant personality, innate charm and exotic beauty. From choosing the notes to designing the bottle, Sofia Vergara took part in every detail during the fragrance development.”

HSN’s Chief Merchandising Officer Anne Martin-Vachon said, “This fragrance truly embodies Sofia’s captivating personality. She is smart, glamorous, sophisticated, sensual and highly accessible to her fans…all great qualities to have for a successful beauty launch at HSN.”

The Eau de Parfum will retail for $55 (100ml) and $48 (50ml) and a Shimmer Body Lotion for $30.

J-Lo, i.e. Jennifer Lopez, Scored Her Most Successful Fragrance Launch On HSN

July 9, 2011

Jennifer Lopez finally had a hit.

The debut last week of her Love & Light fragrance, with the diva herself hawking her perfume live, was one of the most successful launches of her branded fragrances, selling more than 51,000 units.

During the premiere hour of the launch of Love and Light, Jennifer said, “I am passionate about fragrance. HSN is the perfect place for me to tell my story and share what I love with my fans.”

Throughout the day, she shared the inspiration behind her newest fragrance and chatted with fans and friends who called in, including Khloe Kardashian, who purchased the scent as a wedding gift for her sister Kim.

Jennifer’s mom, Lupe, also surprised viewers with a special appearance, sharing personal stories and anecdotes from Jennifer’s childhood.

HSN’s 34th Birthday celebration continues through July 31 with special appearances by some of HSN’s most famous personalities including: Serena Williams on July 18; Martha Stewart and Tori Spelling on July 21; Mariah Carey on July 25; Vern Yip on July 26; and IMAN on July 28 and 30.

Mary J. Blige Breaks Records On HSN, Which Stiffed Us, By Selling More Than 60,000 Bottles Of ‘My Life’ Perfume

August 3, 2010

What took so long, HSN? We were expecting this Mary J. Blige press release by Monday, at the latest.

We watched some of her shows, and had heard that singer Blige shattered sales records Saturday with the debut of her new fragrance, My Life, exclusively on HSN.

And by the way, why weren’t we among the bloggers invited to the launch — which we found about in the release? Was it too packed with the hundreds of home shopping bloggers that inhabit the cyber world? Thanks for stiffing us, Bill Brand. What happened? You didn’t like our Miss-Tina-is-gone blog, and wanted some payback? Or was it the ShopNBC-Had-The-Same-Ring-As-HSN blog that did it?

Anyway, we finally got the long-expected HSN press release early Tuesday night, which said, “Mary J. Blige’s My Life fragrance on July 31 drove the sale of more than 60,000 units with about 6 hours of air time, shattering fragrance records at HSN for units sold and placing the launch amongst the most successful in the prestige fragrance market.”

Here’s the canned quote from Blige, who was humble, gorgeous, delightful and charming on the air.

“I am thrilled with the success of My Life, the experience on HSN with Carol’s Daughter and the overwhelming donations to FFAWN,” Nine-time Grammy Award winner Blige (or HSN’s PR department) said. “I can’t wait to share another touch of my heart. Thank you to all my fans – new and old – for being there for me.”

The launch of My Life helped support the Foundation of the Advancement of Women Now (FFAWN), a non-profit created by Blige and Chairman & and lead investor of Carol’s Daughter, Steve Stoute, to assist women in need. For every unit of My Life fragrance sold, HSN Cares, the corporate social responsibility arm of the home shopping network, will donate $1 to FFAWN.

“The groundbreaking success of My Life on HSN changes the existing business model for a prestige fragrance launch and reinforces our role as a retail innovator,” HSN CEO Mindy Grossman said in her canned statement. “We were thrilled that Mary’s inspiring story, her character, and, ultimately, her fragrance drew such an enthusiastic response.”

My Life, which was the first fragrance created by Ms. Blige and the first celebrity fragrance developed by beauty-lifestyle brand Carol’s Daughter, attracted nearly 20 percent new customers to HSN. In addition, as part of HSN’s continuity program, almost 10,000 customers signed up to receive shipments of the new fragrance on a regular basis.

“This launch proves that consumers are looking for new ways to engage with a brand,” said Stoute, who was the macher who put together Blige and HSN. “Long gone are the days of traditional marketing that rely only on sampling and advertising. Consumers want to connect, believe and immerse themselves in the experience. They want to see themselves fit into the story. “Mary delivered herself in the purest form outside of her lyrics. We look forward to telling the next chapter of the story on HSN in the near future.”

Carol’s Daughter, a partner of HSN over the last two years, has had success in telling its universally appealing story, about the creation of the beauty products in a home kitchen. Given this success, Stoute and Blige committed to bring their story to HSN.

“HSN gave me a unique platform to tell my story,” Blige said. “It took time — I had to find a place that allowed me to be me. I never do something that I don’t believe in. My Life presented by Carol’s Daughter on HSN was the only way to show my fans another labor of love.”

My Life was introduced to consumers via the most comprehensive, 360-degree marketing campaign in HSN’s history, including television, online, mobile, print advertising, public relations, events and direct mail. Social media efforts drove millions of impressions, key celebrity endorsements, and involved a blogger press trip to HSN headquarters to document the launch.

That’s the part where we were stiffed.

Video segments of Blige’s life story were featured on HSN and online at http://www.HSN.com, as well as Facebook and Twitter. In addition, HSN distributed 100,000 direct mail brochures and 300,000 targeted inserts to its customers; featured ads in Allure, Glamour and Essence; created a cross-channel spot; and distributed 50,000 snap bracelets embedded with the My Life fragrance at the Essence Music Festival.

“The fragrance industry is excited to explore the opportunities of new channels of distribution with supportive, creative and innovative partners like HSN,” Rochelle Bloom, president of The Fragrance Foundation, said in a canned statement. “The success of Mary J. Blige’s fragrance and her personal message proves their power to reach out and entice a vast, broad consumer who loves and wants fragrance. Bravo HSN and Mary J.!”

Singer Mary J. Blige To Debut Her New Perfume On HSN, First Exclusive Fragrance Premiere On A Home Shopping Network

April 30, 2010

Grammy award-winning singer Mary J. Blige and the beauty brand Carol’s Daughter have partnered with HSN to debut the fragrance My Life, the home shopping network announced Friday.

My Life is the first fragrance to be launched exclusively through a home shopping channel, according to HSN. The new fragrance will be introduced via a multi-platform campaign that will use all of HSN’s marketing channels, including television, online, mobile, print advertising, public relations, events and direct mail.

The fragrance is a first from Blige and the first celebrity fragrance to be developed by Carol’s Daughter. Steve Stoute, Chairman & Lead Investor of Carol’s Daughter, played a pivotal role in creating the unique partnership between Blige and HSN for thelaunch.

“My life is my journey and I’ve always shared it through my music,” Blige said in a statement, “I can’t wait to share my story with millions of women through HSN. Working with Carol’s Daughter on the fragrance has been an amazing experience that I will forever cherish."

A portion of the proceeds of My Life will benefit the Foundation for the Advancement of Women Now (FFAWN). FFAWN was created by Blige and Stoute to help women gain the confidence and skills they need to pursue and realize their goals and dreams.

“We are thrilled to partner with Mary J. Blige and Steve Stoute to forge new ground in the beauty industry, break the existing business model of selling fragrance and leverage the power of our interactive platform to launch My Life,” HSN CEO Mindy Grossman said in a canned statement. “Mary’s story is inspiring to all women, and we believe our customers will identify with her confidence, compassion and perseverance.”

According to Stoute, “This partnership will break the stagnant role the fragrance industry has found itself in. In the truest sense of a fragrance, the emotional journey will be told directly to consumers from one of the world’s best lyricists, Mary J. Blige, and the best storyteller, HSN. My Life will touch the lives of millions of women.”

HSN’s multi-platform marketing campaign will target a broad consumer base, including Blige’s fans, as well as new and existing HSN Carol’s Daughter customers.

Video segments called Life Chapters will capture various facets of Blige’s life story, including her philanthropic, music, and beauty projects. The segments will be seeded online, on HSN and through social media such as Facebook and Twitter.

Life Chapters will be used to bring the My Life story to life at the upcoming Essence Music Festival in New Orleans July Fourth weekend. HSN, a festival sponsor, will produce an interactive My Life booth where fans can learn about the fragrance, Blige’s journey and charity, and meet the singer. They will also be able to post pictures from the Festival on http://www.hsn.com/maryjblige.

Mobile marketing will be instrumental in the launch. Prior to each of the festival's three headlining concerts, HSN will air a newly created spot directing thousands of concertgoers to an exclusive mobile landing page at http://www.hsn.com where they can reserve their order of the My Life fragrance and sign up for tune-in alerts and email reminders. This special online experience will only be available for a limited time to Festival concertgoers.

My Life is inspired by Blige's life experiences outlined in her most personal work of art — her album. The fragrance is a lyrical composition of florals, fruit and wood understones. It embodies her persona through feminine, beautiful and sensual notes.

The premiere is strategically scheduled on July 31 during the finale of HSN's popular month-long birthday celebration. The My Life HSN "Today's Special" will include a 1.7 eau de parfum and a limited edition gold clutch. Future items include a shower cream, body lotion, and eau de parfum rollerpen.

HSN Adds Some Flava: Rapper-Entrepreneur Sean ‘Diddy’ Combs Premieres His Fragrances On The Home Shopping Network

December 1, 2009

Sean “Diddy” Combs made his debut on HSN Monday, as did his fragrance line.

His motto seemed to be that he likes his grandfather, but he doesn’t want to smell like him. Hence the fragrances (but we hope grandpa wasn’t watching).

Combs’ products were such a hit during his first show at 11 p.m. that they all sold out. So HSN had to cancel his second scheduled show at 1 a.m., since there was no merchandise left to sell.

For Combs’ debut HSN CEO Mindy Grossman opened the company wallet and had a new set built, which looked like a sophisticated penthouse, and even had the Manhattan skyline in the background. Puff Daddy was laid back and modest, rather charming for a mogul with a multi-million dollar empire in music, fashion, TV, movies and fragrances.

“It’s a great way to reach people all over the world…I made it on HSN mom,” Combs said during his home shopping debut, where he fielded many calls from overwrought fans. “I’m blessed to be here.”

More than any of the other shopping networks, HSN has courted the African-American market, by bringing vendors in such as the hair-care line Carol’s Daughter, David Bowie’s wife Iman, and now Combs.

Talking about his award-winning men’s fragrance, I Am King, Combs said, “This is not a celebrity fragrance.”

The rapper said he helped design the cologne, in partnership with Estee Lauder. It has won the FiFi Award, which Combs called “the Oscars” of the perfume industry.

“I have a very sensitive nose,” said Combs, who described I Am King as being “a clean scent.”

He said, “I don’t like things that are overbearing.”

The name I Am King was not a boast, according to Combs, but a positive affirmation for everyone.

“I was talking about the king in all of us,” Combs said. “If we as men act as kings, we will respect our women as queens.”

Those are great sentiments, but we can’t help but note that Combs has a somewhat checkered past, which includes an arrest on a weapons charge — when he was with his then-girlfriend Jennifer Lopez — following a nightclub shooting in Manhattan. Scorpios like Combs often have a dark side.

We remember tabloid stories about an upset Lopez being dragged down to the police station with Combs the night he was arrested. Doesn’t sound very queenly. Well, that was almost 10 years ago. Leopards can change their spots.

Host Callie Northagen did the show. She seems to be HSN’s ace for interviewing high-profile talent, including Madonna and singer Natalie Cole.

HSN was also selling the men’s and women’s fragrance lines Sean John Unforgivable. The kits and gift sets ranged in price from $57 to $78. There was also a fleece robe for $60.

Combs has a vast empire, and even produced and was a judge for the MTV show “Making the Band.”

He also claimed he was a fan of the No. 2 home shopping channel.

“Sometimes when you watch HSN, you get stuck there for hours,” Combs said.

We know what you mean, Diddy.