Posts Tagged ‘Amazon’

Amazon Looms, New Evine Prez, Beekman Boys to HSN ?

June 23, 2018

Because of family and work duties, we haven’t had time to blog. But here’s playing some catch-up.

E-commerce behemoth Amazon dipped its toe into home shopping show it had, “Style Code Live.” It pulled the plug on that but has not given up. reported that Amazon has filed a patent for “a live online shopping service where viewers watch products being demonstrated and can buy them with a click of their mouse or tap of the screen.”

Seems this is what will be part of a service called Amazon Live.

On another note, talk has surfaced again that those goat herders the Beekman Boys, who sell natural products created from the milk of the horned beasts, are heading to HSN after recently leaving Evine.

And speaking of Evine, we used to get all its press releases. No more. So this snuck by us earlier this month: The network has named a new president, Anne Martin-Vachon, who joins the company Aug. 1.

She will report to CEO Bob Rosenblatt. Chief Merchandising Officer Michael Henry and Chief Marketing Officer Nicole Ostoya will report to Martin-Vachon, who is coming from TSC – Today’s Shopping Choice, a division of Rogers Media.

The boilerplate on her says:

She spent the last two years there as president and is credited with the operational and sales turnaround of the company. Her expertise lies in cultivating a high-performing team, leading brand transformations that resonate with customers, the instinct to curate a product assortment that shoppers want, and keen attention to top-and-bottom-line growth – all with the customers’ experience at the center.

With passion, experience, and business savvy, Ms. Martin-Vachon is uniquely suited to lead Evine’s next chapter.

“Evine has now entered the third year of its three-year turn around,” said Rosenblatt. “Anne is the perfect fit to continue to grow our sales and merchandising organization and deliver on our strategy to grow both sales and profit this year. She has a great track record and brings a balance of creative and operational strength to the position. She also has the unique position to have strong partnerships already in place with many of the brands that are here at Evine, that also appear on TSC, and will be hitting the ground running.”

During her Canadian tenure, Ms. Martin-Vachon rebranded the company (from The Shopping Channel to TSC -Today’s Shopping Choice), grew the customer base, re-energized the merchandise portfolio, and improved the broadcast and digital content experience to deepen customer engagement. Operationally, she reorganized the company, simplified processes, focused on flawless execution to deliver a better end-to-end customer experience, transformed the digital marketing strategy, and reduced inventories by 30 percent.

“Ms. Martin-Vachon has been able to leverage her considerable experience over the last couple of years with the impressive work she has done with the TSC turnaround,” said Landel Hobbs Chairman of the Board at Evine. “Her results are a testament to her focus, growing sales and margin at TSC by double digits and delivering record results during her tenure there.”

“I love the multiplatform digital retail experience – this is my sweet spot,” said Anne Martin-Vachon, incoming President, Evine. “We are storytellers. The story of great brands told by expert storytellers, and that unique trust we create with our customer. Now, as I join the company, I am looking forward to shaping the exciting next chapter in the Evine story – it’s going to be a great one!”

Prior to her appointment as President of TSC, Ms. Martin-Vachon was Chief Merchandising, Planning and Programming officer at HSN, The Home Shopping Network.

Before joining HSN, Ms. Martin-Vachon held various executive positions in the consumer package goods and retail industry including Chief Marketing Officer at Nordstrom, Inc., a leading fashion specialty retailer, Chief Executive Officer at Lise Watier Cosmétiques, Inc., a Canadian-based beauty and skincare company, and Chief Marketing Officer at Bath & Bodyworks, LLC, which operates retail stores for personal care products.

Ms. Martin-Vachon began her career at the Procter & Gamble company where she spent more than 20 years in a variety of marketing and general management leadership positions across the company‘s portfolio of beauty, personal care and household brands.

QVC Is Hawking The Cool-er eReader As Its Today’s Special Value

December 11, 2009

The Cool-er eReader has come to QVC.

The competitor to Amazon’s Kindle is QVC’s Today’s Special Value Friday, at $229, with three Easy Pays of $76 to make it easier to swallow.

The home shopping network is touting the fact that the e-reader is preloaded with 29 books and that you also get a choice
of 10 other free book downloads. It has a 6-inch screen, is PC and Mac compatible, and comes in eight colors.

The device holds about 800 books on 1GB internal memory. For more storage space, you can get a memory card up to 4GB (not included).

The Cool-er is compact, weighing just over six ounces and only 1/2 inch thick.

“Unlike a computer screen, this unit features E-Ink technology that gives the screen a paper-like display and replicates the experience of reading a book,” QVC says on its Web site. “Plus, you can customize it to fit your needs: choose from one of three font types and eight font sizes. You can even change the page orientation from portrait to landscape.”

QVC’s Today’s Special Valyue includes the eReader, a built-in rechargeable battery, silicone case, earbuds, USB cable, 29 pre-loaded books, the 10 free book downloads from a list of select titles, a quick-start guide and an instruction booklet.

QVC Sets VOD, Live Video-Streaming Test With AOL

October 16, 2009

We’re not tech types, but QVC impressed us with some of its new-media plans, revealedd by the home shopping network’s CEO Friday.

Mike George said at an investor conference that next month QVC will launch a test with AOL to put video on the online service. 

“We’ll see if it works with AOL,” he said. “We’ll insert both VOD (video on-demand) programming and live-stream programming in relevant places on AOL’s site where our live programming happens to marry up with the content that the readers is looking at on AOl.”

George referred to it as “contextual shopping,” or “pushing video out on third-party platform.”

He told analysts, “It’s something we’re just starting to scratch the surface on.”

Also next month, as part of its expansion into higher-end consumer electronics, QVC will  launch the Cool-er e-reader. It will compete with Amazon’s Kindle, and George claimed it’s a better value.

And next week QVC is launching desktop alerts, “So we’ll alert you when there is a new special you’re interested in based on your preferences,” George said.

We’re sure employers will love that. It’s another excuse to lay off people.