Well butter our buns and call us a biscuit: Smashbox Cosmetics has defected from QVC to HSN!
Well, let’s put it this way: Smashbox will now be selling its wares on HSN. Whether that was the cosmetics maker’s decision, or QVC didn’t renew its deal with it, is unknown. But HSN trumpeted the company’s debut on its airwaves Wednesday.
Smashbox will premiere today, Thursday, at 7 p.m., and again throughout the day on July 14 and 15.
“Smashbox Cosmetics is a leader within the makeup industry and I am thrilled to welcome them to our growing portfolio of top-tier beauty brands,” Anne Martin-Vachon, HSN’s chief merchandising officer, said in a canned statement.
“Our customers are extremely savvy when it comes to beauty and constantly searching for products that will help them achieve their perfect look. I am confident they will find it when Smashbox debuts on HSN in July.”
Smashbox will give HSN shoppers a two-day exclusive preview of its new Photo Finish Pore Minimizing Primer and Be Legendary Longwear Lip Lacquer on July 14 as part of HSN’s month-long 37th birthday celebration.
“HSN is an incredible platform in the beauty industry and our new partnership creates endless possibilities to grow our business,” said Smashbox founder Davis Factor. “We’ve admired HSN for many years and look forward to building a robust relationship while sharing the Smashbox story with customers nationwide.”
“Admired HSN”? Is that a dig at QVC?
HSN will offer an assortment of products at launch, featuring Smashbox favorites, exclusive configurations and exciting new additions to the line.
The full launch assortment will include:
Photo Finish Pore Minimizing Primer ($39)
Be Legendary Longwear Lip Lacquer ($24)
Liquid Halo Foundation with Travel Classic Primer ($42)
Full Exposure Mascara Duo ($24.50)
Always Sharp Eyeliner Duo ($30)
Always Sharp Lip Liner ($20)
Full Exposure Shadow Palette ($49)
Brow Tech To Go ($27)
Photo Finish 24-hr Eye Shadow Primer ($20)
Halo Hydrating Perfecting Powder ($59)
Telephoto Brush ($39)