QVC Breaks Cyber Monday Record, Drawing 1.4 Million Visitors

Cyber Monday was very, very good to QVC.

Its website, QVC.com, enjoyed its biggest traffic day in its 14-year history, attracting 2 million sessions from more than 1.4 million unique visitors, QVC said Tuesday. That broke last year’s Cyber Monday record of more than 1 million unique visitors.

On average QVC.com generates roughly a third of QVC’s orders, however on Cyber Monday it accounted for nearly half of QVC’s total U.S. sales for the day.

Cyber Monday offered the largest selection of Event Prices during QVC’s The Joy of Giving Week. Shoppers enjoyed an additional benefit – free shipping on over 5,000 items, including select items in every show and the Today’s Special Value with no minimum purchase required.

“Every day, QVC.com delivers a rich, multimedia shopping experience unlike any other on the Web, and this year’s Cyber Monday really showcased that,” ever-quotable Claire Watts, QVC’s president of U.S. Commerce, said in a canned statement.

“With a terrific selection of unique products from trusted brands, offered at honest values and backed by QVC’s top-rated customer service, QVC.com has become a holiday shopping destination for millions of smart shoppers,” she said. “We’re thrilled with the overwhelming response we received from our customers, and will continue to strive to make their holidays a little less crazy, and a little more joyful.”

Cyber Monday followed QVC’s biggest Black Friday ever, ringing up more than $42 million in sales. The special event featured the season’s best deals on select, new gifts and While Supplies Last prices on limited-quantity, in-demand items. QVC.com offered additional specially priced products and featured online countdown offers in every hour.

QVC Blows Own Horn Over Kick-Off Of Holiday Shopping, Where It Drew More Than 60,000 New Customers During Three-Day Black Friday Weekend

QVC CEO Mike George

QVC Monday declared its three-day holiday shopping kickoff a success, fueled by its biggest Black Friday ever.

More than 815,000 holiday shoppers bought items from QVC during the weekend, and the home shopping network attracted more than 60,000 new customers.

QVC.com played an integral role in the three-day event, contributing more than 30 percent of the total sales, according to the network.

QVC started off the holiday weekend on Thanksgiving evening with The New Black Friday, which offered specials deals and stunts to compete against brick-and-mortar stores. In its 28-hour event, QVC positioned itself as an alternative to jammed shopping malls.

The strategy worked, because QVC racked up $32 million in sales on Black Friday, a record, an increase of 60 percent from sales last year.

On Black Friday QVC offered three Today’s Special Values, or items presented at exceptionally low prices, for a specific period of time, as well as specially priced deals in every hour of programming.

The momentum continued through the weekend, driven again by the Today’s Special Value offers – a Dell Windows 7 Notebook on Saturday, with more than 60,000 units ordered, and the Keurig Premium Single Serve Coffee Brewer on Sunday, with nearly 100,000 units ordered.

Additional top sellers from the weekend included the Nintendo Wii Gaming System with Accessories, Case and Games, the Olympus 12 MP 5x Optical Zoom Camera, the Nintendo Wii Fit Plus and Accessory Kit with Mat and Balance Board, the Clarisonic Facial Cleansing System and the KitchenAid Nine-Cup Food Processor with Accessories.

“This year, QVC wanted to provide a Black Friday experience unlike those found at the mall – with trusted brands, honest values, and friendly, stress-free customer service,” QVC president and CEO Mike George said in a canned statement. “Judging from the tremendous customer response this weekend, this is exactly what today’s holiday shoppers are looking for – real values and great service, without all the crowds, traffic and promotional craziness.”

After Record Black Friday, QVC Is Offering Free Shipping And Handling For Cyber Monday

After racking up record sales for Black Friday, QVC wants a piece of Cyber Monday’s action.

The No. 1 home shopping network will be offering more than 10,000 items on QVC.com with no shipping and handling costs.

In turn, HSN says it is offering free shipping on 3,500 items for Cyber Monday, the biggest online shopping day of the year.

In a much-publicized initiative, QVC stage a special 28-hour Black Friday event that rang up $32 million in sales, an increase of 60 percent from last year.