Posts Tagged ‘Claire Watts’

QVC Promotes Ken O’Brien To Senior Vice President Of Merchandising

November 8, 2014

It looks like the other shoe may have dropped in terms of filling the duties of former QVC U.S. President Claire Watts.

The No. 1 home shopping network Ken O’Brien to the position of senior vice president of merchandising. O’Brien is responsible for setting and executing QVC’s merchandising strategy for product brands across categories, as well as leading the engagement and management of QVC’s vendor community.

O’Brien’s elevation follows QVC’s promotion last month of Mary Campbell to the executive vice president of U.S. Commerce Platforms. She is responsible for guiding the strategic direction of the company’s TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.

And both these promotions follow the abrupt departure of Watts. When Campbell was promoted, we suggested that she was perhaps Watts’ replacement. But someone pointed out that Campbell did not have Watts’ merchandising responsibilities. Perhaps O’Brien will take on that role.

O’Brien will continue to report to Doug Howe, executive vice president of merchandising and planning of QVC U.S.

“At QVC, we curate an ever-changing mix of high-quality products, brought to life through storytelling by our hosts, product experts, celebrities, entrepreneurs and business owners,” Howe said in a canned statement. “With Ken’s solid track record of driving strong results, QVC will continue to bring the joy of discovery to millions of homes by offering brands that surprise and inspire our customers.”

Here’s the blurb on O’Brien:

Since joining QVC in 2000, O’Brien has held merchandising roles of increasing responsibility. In his most recent role as Vice President of Merchandising, he helped drive growth in QVC’s home products category by leading the merchandising strategy for QVC’s line-up of household, kitchen and cooking products.

Prior to that, as the Director of Merchandising for home products, O’Brien created strategies to elevate QVC’s kitchen electric and gift areas by introducing new brands, concepts and categories. He was also instrumental in developing QVC’s brand acquisition strategy for home products, by procuring and introducing notable household names, such as Keurig, Dyson and Vitamix.

Is Mary Campbell The New Claire Watts At QVC?

October 23, 2014

QVC has promoted Mary Campbell to Executive Vice President of U.S. Commerce Platforms, reporting directly to QVC Inc. top banana Mike George.

We asked QVC, and never got an answer, as to whether Campbell is the replacement for Claire Watts, the QVC U.S. CEO who abruptly exited the channel in September.

It sounds like Campbell is, and if so, it sounds like another case where a woman gets a promotion but doesn’t get the title she really deserves. Just sayin’.

Mary Campbell

Mary Campbell

Wednesday’s press release said that Campbell is responsible for guiding the strategic direction of the company’s TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.

“Mary has been a driver of our success over the past two decades and instrumental in delivering a seamless, consistent and engaging experience to QVC customers,” George said in a canned statement. “Through her continued leadership and guidance, we’ll remain at the forefront of innovation in commerce by expanding our TV programming and maintaining our leadership in e-commerce and mobile.”

QVC’s mobile commerce business has grown steadily year over year, currently accounting for 37 percent of U.S. e-commerce revenue in the second quarter 2014. Additionally, QVC is the third-largest mobile commerce player among multicategory retailers according to the 2015 Internet Retailer Mobile 500.

Since joining QVC in 1991, Campbell has held leadership roles across the business, including Merchandising, Planning and Commerce Platforms.

In her most recent role as senior vice president of commerce p\Platforms, Campbell led the expansion of QVC’s broadcast by launching two new TV distribution channels, over-the-air and QVC Plus.

QVC Plus, which now reaches 47 million homes, offers the same programming as the main QVC channel with a three-hour delay along with unique live and pre-produced programming.

Campbell was also instrumental in enhancing QVC’s digital experience through the creation of the company’s first social shopping community, toGather, the redesign of the QVC for iPad application, and the implementation of responsive design for QVC’s website.

Campbell will continue to be based at QVC’s global headquarters in West Chester, Pa.

QVC U.S. CEO Claire Watts Exits Network

September 4, 2014

Wowser — there’s trouble in West Chester, Pa.: Claire Watts has resigned as chief executive officer of QVC’s U.S. network, effective Friday, “to pursue other opportunities.”

That last couple of words is a catch phrase that reporters interpret as “it was not her choice.”

Gone baby gone Claire Watts

Gone baby gone Claire Watts

Just last week The Wall Street Journal published an interview with Watts, who compared to HSN CEO and blonde glamor puss Mindy Grossman has been an absolute media wallflower. We suppose that QVC’s rather lackluster performance in the U.S. helped pave the way for Watts’ departure.

QVC announced Watts’ exit Wednesday.

“Claire has played an instrumental role in QVC’s evolution to a leading multichannel retailer since joining the company in 2008,” QVC Inc. President and CEO Mike George said in a canned statement.

“Under her leadership, we’ve deepened our customer relationships and significantly expanded our e-commerce, mobile, and social platforms,” George said. “I want to thank Claire for her many contributions to QVC, including helping to build an experienced, dedicated U.S. leadership team and a stronger, more agile U.S. business. Everyone at QVC wishes her the best in her future endeavors.”

ANd here’s the spin from Watts:

“While the decision to move on from QVC was not an easy one, I am proud of what the U.S. team has accomplished over the past six years,” she said. “As I look forward to taking on new challenges, I know QVC has a strong and seasoned team in place to build upon the momentum that we have achieved in the U.S. business.”

With Watts’ departure, the senior U.S. leadership team, including Doug Howe, executive vice president merchandising & planning, Mary Campbell, executive vice president commerce platforms, and Rob Muller, senior vice president U.S. Strategic planning & analytics, will report to George on an interim basis as QVC seeks to revamp its long-term management structure.

QVC, Ovarian Cancer Research Team Up On Hamptons Sale

July 23, 2014

QVC and the Ovarian Cancer Research Fund (OCRF) are joining forces once again for “QVC Presents Super Saturday LIVE,” an annual “designer charity sale” scheduled to be broadcast live from the Hamptons this Saturday.

During the two-hour shopping gala, premier fashion, beauty, jewelry and more will be offered for half the manufacturer’s suggested retail price with 80 percent of the purchase price of donated merchandise benefiting OCRF’s research programs.

These proceeds will also benefit Woman to Woman, OCRF’s nationwide patient program designed to support women currently undergoing treatment for gynecologic cancers.

The live broadcast will feature a variety of designer deals from top brands including philosophy, Alex and Ani, JAI by John Hardy, Amrita Singh, Honora, orYANYand many others.

The “QVC Presents Super Saturday LIVE” broadcast will offer a behind-the-scenes look at the soiree with celebrity interviews straight from the red carpet.

To help promote QVC’s efforts, Kelly Ripa, a longtime supporter of OCRF’s Super Saturday and co-star of “LIVE with Kelly and Michael,” is featured in both the print and television public service announcements for “QVC Presents Super Saturday LIVE.” Ripa will also lend her voice once again as the host of the charitable event.

“QVC is dedicated to spreading OCRF’s message in the hopes that we will one day find a way to eradicate this deadly disease,” QVC U.S. CEO Claire Watts said. “This year, we are excited to incorporate our new toGather initiative which makes it easier than ever to raise awareness for such an important cause.”

Adding a new twist to the power of social media, toGather, QVC’s discovery shopping experience, and Lisa Robertson, QVC host of the “QVC Presents Super Saturday LIVE” broadcast, will launch a new Super Saturday collection featuring this year’s designer goods. Shoppers will be encouraged to “Heart for Hope” by hearting and sharing items and social stickers to help spread awareness for ovarian cancer research.

“Ovarian cancer is one of the deadliest diseases women face, and more needs to be done to raise awareness and funds to support both research and women undergoing treatment,” said Audra Moran, CEO, OCRF. “QVC’s Super Saturday broadcast has been a tremendous help in spreading OCRF’s message beyond the Hamptons community and into millions of homes across the U.S.”

Kelly Ripa To Appear In QVC Ovarian Cancer PSAs Again

June 12, 2014

Morning TV host Kelly Ripa will appear in both the print and television public service announcements promoting “QVC Presents Super Saturday LIVE” on July 26, which will benefit the Ovarian Cancer Research Fund (OCRF).

A longtime supporter of OCRF’s unique “designer garage sale” in the Hamptons, Ripa will once again serve as its host. Currently in its 17th year, Super Saturday will air live on QVC during the “QVC Presents Super Saturday LIVE” broadcast to take viewers inside the event.

“Super Saturday is a powerful demonstration of the ongoing relationship between OCRF and QVC,” QVC U.S. CEO Claire Watts said in a canned statement.

“Each year, we unite with OCRF to help them gain greater support for their important research and expand access to their innovative patient support program, Woman to Woman. Working on this initiative with OCRF aligns with our charitable mission to support the success and wellness of women through the power of relationships.”

QVC began broadcasting from the Super Saturday sale, with viewers offered premier fashion, beauty, jewelry, accessories and home items for half the manufacturer’s suggested retail price with 80 percent of the purchase price of donated merchandise benefiting OCRF.

“Being involved with this event for almost 10 years now, and watching it grow, has been an incredible experience,” Ripa said in her canned statement. “It is truly a feel-good event because it allows women to splurge and spoil themselves while simultaneously supporting such an important cause.”

Often undetected in the early stages due to lack of specific testing, ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among American women.

QVC’s PSA campaign was designed to bring more awareness to this disease.

“QVC and Kelly Ripa have proven to be some of our greatest supporters over the years as we strive to bring attention to the importance of research for ovarian cancer,” OCRF CEO Audra Moran said. “QVC’s involvement allows millions of viewers across the U.S. to experience the event and contribute to the cause.”

Actress Tiffani Thiessen To Appear In QVC Cancer PSAs

March 27, 2014

Actress Tiffani Thiessen is appearing in both print and TV spots for QVC’s charitable event in conjunction with Cosmetic Executive, the home shopping network said Wednesday.

“QVC and CEW Present Beauty with Benefits” is a two-hour live charitable broadcast that will air April 17 at 8 p.m. QVC viewers will be able to shop a selection of products from 19 beauty brands including bareMinerals, Fresh and Philosophy.

Tiffani Thiessen

Tiffani Thiessen

For this initiative, 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program established by the Cosmetic Executive Women foundation.

“Cancer and Careers empowers, educates and provides essential tools to people with cancer so that they can thrive in the workplace,” according to QVC’s press release.

“Beauty with Benefits embodies QVC’s commitment to supporting the success and wellness of women through the power of relationships,” QVC CEO Claire Watts said in a canned statement. “We’re excited to bring the beauty industry together again for this charitable effort and to have Tiffani as our spokesperson to build greater awareness for Cancer and Careers.”

The event will focus on the philanthropic efforts of the beauty industry while providing viewers a special opportunity to support a great cause.

“Cancer in the workplace is so prevalent yet it’s an issue that rarely gets discussed,” Thiessen said in a statement. “I am excited to work with QVC and CEW to support such a worthy cause. I love that I get to use a fun thing like makeup to shed light on such a powerful message.”

In 2013, “QVC and CEW Present Beauty with Benefits” generated more than $984,000 to benefit Cancer and Careers. Sweet.

“We are so pleased to have Tiffani support Beauty with Benefits,” CEW President Carlotta Jacobson said in a statement. “We are confident that her positive energy will inspire people to get involved.”

Miss Piggy, Joan Rivers Star On QVC’s Red Carpet L.A. Show

February 21, 2014

QVC is heading out to the Left Coast for the fifth consecutive year to broadcast for the awards season with “Red Carpet Style — Live from L.A.” Miss Piggy and Lisa Rinna will be among those on hand (aren’t they the same person?).

The three-hour program will air next Friday from 9 p.m. to midnight, televising from the Wetherly Gardens at the Four Seasons Beverly Hills.

Joan Rivers

Joan Rivers

For this shindig QVC jewelry vendor and E! Network’s “Fashion Police” host Joan Rivers will be on the carpet with designers Lori Goldstein, Dennis Basso, Mark Zunino, Bob Mackie and Isaac Mizrahi.

Nicole Richie and Rinna, along with celebrity stylist Jen Rade, will introduce new items as well.

Additionally, as part of QVC’s collaboration with Lifetime’s “Project Runway All Stars,” Season 3 winner Seth Aaron Henderson will join the lineup at this star-fest. Henderson will present two new styles from his QVC collection, which had three sellouts in its January debut.

Seth Aaron Henderson

Seth Aaron Henderson

The program will mark the debut of Styled by Joe Zee, a collection from ELLE magazine Creator Director Joe Zee.

Oy vey! Miss Piggy – star of “Muppets Most Wanted” – will be showing off her Haute Tote, the VIP gift bag she created for the event. A consumer version of the bag will also be available for purchase on

Mark Zunino

Mark Zunino

But wait — there’s more, much much more.

JAI John Hardy will be presenting new croco-textured jewelry styles, and there will be diamond pieces from Michael Beaudry and Bronzo Italia designs.

On the beauty front, QVC will have Edward Bess, bareMinerals, Kate Somerville and Sarah Potempa.

“We have really enjoyed seeing the evolution of this annual event and are very excited to invite our viewers to experience this year’s broadcast,” QVC U.S. CEO Claire Watts said in a canned statement. “We’re proud to collaborate with such talented designers and noteworthy brands to offer exciting products that were created especially for this red carpet event.”

Rivers’ cohort on “Fashion Police,” George Kotsiopoulos, will serve as the QVC red carpet correspondent, interviewing celebrities as they arrive and encouraging guests to share pictures using #QVCRedCarpet.

Highlights of those images will be displayed throughout the gardens via the DELLInstaGallery, which consists of multiple gallery-style walls featuring digital screens for a unique social sharing experience. Finally, the InstaGlam Suite powered by HALO, a leader in portable power, will be a hub for social networking within the event and will be hosted by fashion personality and television host Jeannie Mai.

QVC’s Got A ‘Season Of Social’ For You

November 6, 2013

Ready for a “Season of Social” from QVC?

The No. 1 home shopping network is touting toGather, its own Pinterest-like social shopping communit.

“Customers, hosts and the whole QVC community are already curating toGather holiday collections and sharing their favorite ideas for everything from gifting to entertaining,” QVC said in a press release Tuesday

“QVC celebrates the holiday season with customers by offering all the joy and none of the craziness – an entertaining diversion from everyday life,” QVC U.S. CEO Claire Watts said in a canned statement.

Claire Watts

Claire Watts

“Our communities of hosts, expert guests and customers are curating collections of unique gifts that provide inspiration in an entertaining way. What differentiates QVC is our focus on the most important part of the season – the real relationships we have with each other, which is the foundation of our brand and the heart of our social communities.”

QVC’s Season of Social extends across social channels, mobile apps, live programming and online. Network hosts are sharing their holiday favorites through their own toGather collections, tips on Facebook and special holiday programming, such as “A Lisa Robertson Christmas,” airing Friday nights in November.

Throughout November, customers can also take advantage of shopping events on QVC for holiday gifts.

Starting on Thanksgiving evening, QVC’s “Better Than Black Friday” weekend will offer savings on the gifts.



In addition, QVC will participate in #GivingTuesday, an initiative of the United Nations Foundation and the 92nd Street Y that creates a national day of giving. In alignment with #GivingTuesday, QVC will launch its own giving campaign, called Give Joy, which will run from Dec. 3 through Jan. 3

QVC has partnered with four charities that support the success and wellness of women through the power of relationships, and will be matching customer donations up to $150,000. Give Joy beneficiaries include the American Heart Association, Cancer and Careers, Dress for Success Worldwide and the Ovarian Cancer Research Fund.

Throughout the holiday season, QVC has once again extended its return policy; gifts purchased between now and Dec. 23 may be returned up until Jan. 31.

QVC Officially Unveils Social Commerce Platform, ToGather

October 1, 2013

Once again, here’s a case where we reported this home shopping news already, but here is the official QVC press release on toGather.

QVC Launches New Social Commerce Platform, toGather

toGather Provides a Destination Where Shopping, Entertainment and Social Are One

West Chester, Pa, September 30, 2013 – QVC, the global leader in video and ecommerce retail, announced today the launch of its new social shopping platform, toGather, available at toGather is an online gathering place that brings together QVC’s vibrant and vocal community of customers, personalities and brands. Users discover something new every day through a stream of recommendations from people and brands they follow.

“toGather is another way we bring the magic of what we do every day on television to the digital space. It’s an online destination where customers discover new products and are entertained with people they know and trust,” said Claire Watts, QVC U.S. CEO. “Social shopping is all about building relationships, and QVC creates long-term relationships with customers like no other retailer. It’s one more way we are changing the way the world shops, together with our customers.”

QVC's new social commerce platform, toGather

QVC’s new social commerce platform, toGather

QVC customers are already highly engaged with QVC’s social media platforms. U.S. Customers who interacted with one or more of QVC’s social channels generated more than half a billion dollars in revenue in the 12 months ending June 2013.

On toGather, users can explore what products are trending in the community or set up their own personalized feed by following people and brands that share their sense of style. As a social shopping site, toGather contains everything the consumer needs to have a successful shopping experience, including an integrated shopping cart, a full product catalogue, and trusted recommendations from an active community.

Craig Donato, founder and former CEO of Oodle — a social-commerce leader that built the Oodle Marketplace application on Facebook — now serves as VP of Social for QVC.

“No one understands social shopping better than QVC,” said Donato. “Millions of customers tune in to QVC each day to be entertained and discover compelling new products from across the globe, and toGather brings that experience online. We’re excited to continue to introduce new and engaging ways for QVC customers to connect with the brands, personalities and products that they love.”

QVC Names Two Senior Vice Presidents: Demand A Raise, Guys

August 27, 2013

QVC promoted two executives to senior vice president positions Monday, in digital commerce and TV production and operations. We hope QVC Chief Claire Watts gave you a big raise, guys!

Alex Miller was named senior vice president of digital commerce. He will continue to report to Mary Campbell, QVC senior vice president of multichannel platforms, but will now be responsible for the customer experience across the home shopping network’s Web, mobile, tablet, and social platforms.

“As a world leading multimedia retailer, QVC delivers a shopping experience that is perfectly aligned with the megatrends that are reshaping the retail industry today,” Campbell said in a canned statement. “Alex’s deep understanding of customer behavior and his analytical skills enable us to optimize the QVC shopping experience across our highly tailored mobile, tablet and interactive TV platforms and strengthen our multichannel offering.”

In his new role, Miller is responsible for developing the customer experience strategy across all QVC digital platforms. This includes accountability for eCommerce sales, digital experience and operations, and QVC’s social shopping business. QVC’s eCommerce business has grown steadily year over year, currently accounting for 42 percent of U.S. revenue in the second quarter.

Since joining QVC in 2001, Miller climbed up the network’s ranks in Internet sales, off-air and on-air programming, and eMarketing groups. He has championed numerous multichannel initiatives to create a more engaging shopping experience for the QVC customer and led the development and implementation of a new eCommerce platform. He also played a key role in the integration of recent QVC acquisitions, and is leading the launch of QVC’s new social media platform, toGather.

Dave Caputo was promoted to the post of senior vice president of TV production and operations. Caputo will assume his new role immediately, overseeing QVC’s television production needs, and continues to report to Campbell.

“As a top retail destination, QVC is always raising the bar on the customer experience to surprise, delight and exceed expectations,” Campbell said. “Dave’s commitment to enhancing the QVC customer experience and track record of driving strong results are unparalleled in the industry. Dave operates with a relentless focus on the customer, and I am thrilled to welcome him into his new role, and confident he will continue to be a strong force in driving our business forward.”

In his new role, Caputo will oversee QVC’s TV production, technical broadcast and studio management and support services, leading the development and execution of the function’s overall business plans, policies, practices and relationships with vendors.

Caputo has been with QVC for more than 20 years, holding various management positions within the network’s broadcasting operations.

He most recently served as vice president of TV production and operations. Caputo’s experience in technical operations and leadership in production made him instrumental in launching a multichannel master control and network operations center, in addition to implementing a social ticker graphic package to provide a more impactful shopping experience for QVC customers.