Posts Tagged ‘Dell Windows 7 Notebook’

QVC Blows Own Horn Over Kick-Off Of Holiday Shopping, Where It Drew More Than 60,000 New Customers During Three-Day Black Friday Weekend

December 1, 2009

QVC CEO Mike George

QVC Monday declared its three-day holiday shopping kickoff a success, fueled by its biggest Black Friday ever.

More than 815,000 holiday shoppers bought items from QVC during the weekend, and the home shopping network attracted more than 60,000 new customers.

QVC.com played an integral role in the three-day event, contributing more than 30 percent of the total sales, according to the network.

QVC started off the holiday weekend on Thanksgiving evening with The New Black Friday, which offered specials deals and stunts to compete against brick-and-mortar stores. In its 28-hour event, QVC positioned itself as an alternative to jammed shopping malls.

The strategy worked, because QVC racked up $32 million in sales on Black Friday, a record, an increase of 60 percent from sales last year.

On Black Friday QVC offered three Today’s Special Values, or items presented at exceptionally low prices, for a specific period of time, as well as specially priced deals in every hour of programming.

The momentum continued through the weekend, driven again by the Today’s Special Value offers – a Dell Windows 7 Notebook on Saturday, with more than 60,000 units ordered, and the Keurig Premium Single Serve Coffee Brewer on Sunday, with nearly 100,000 units ordered.

Additional top sellers from the weekend included the Nintendo Wii Gaming System with Accessories, Case and Games, the Olympus 12 MP 5x Optical Zoom Camera, the Nintendo Wii Fit Plus and Accessory Kit with Mat and Balance Board, the Clarisonic Facial Cleansing System and the KitchenAid Nine-Cup Food Processor with Accessories.

“This year, QVC wanted to provide a Black Friday experience unlike those found at the mall – with trusted brands, honest values, and friendly, stress-free customer service,” QVC president and CEO Mike George said in a canned statement. “Judging from the tremendous customer response this weekend, this is exactly what today’s holiday shoppers are looking for – real values and great service, without all the crowds, traffic and promotional craziness.”

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