Posts Tagged ‘Cyber Monday’

How Big Was QVC’s Black Friday? You Tell Us

December 3, 2015

QVC was tooting its own horn over its Thanksgiving weekend sales, and we guess it is entitled to. It was a record-busting time, according to the Q.

Unfortunately, the No. 1 home shopping network didn’t disclose any actual numbers. It didn’t tell us how much revenue was actually generated.

It didn’t tell us what percent sales were up this Thanksgiving Day, Black Friday and Cyber Monday versus last year, or how the week compared to QVC’s prior biggest-sales week.

And truth be told, we didn’t order one thing.

Here is the story, sans important details, from the horse’s mouth:

U.S. Shoppers Make Thanksgiving Week Biggest in QVC’s History

QVC Sets New Sales Records and Hits All-Time Digital Sales High as Customers

Tune in for Hot Gift Items and Exclusive Deals

December 1, 2015 – From Monday, November 23 to Sunday, November 29, U.S. shoppers flocked to QVC for the hottest gift items and exclusive deals, making this the largest week ever in sales at QVC, as well as the highest-selling Thanksgiving Day and Cyber Monday in QVC’s history.

Underscoring a growing consumer preference to shop from the comfort of home – and avoid the chaos of brick-and-mortar retailers – QVC U.S. also achieved record ecommerce sales via web and mobile throughout the week.

Personal electronics, kitchen electrics, and apparel and accessories from brands such as DellTM, Canon, KitchenAid and Susan Graver were among the hottest sellers, each representing a Today’s Special Value®, the best find of the day. The Today’s Special Value for Saturday, November 28, a Dell Windows 10 Laptop, was the highest-selling TSV item ever on QVC.com.

“Throughout the week, shoppers turned to QVC for the season’s most-desired items, from camera-enabled drones to fitness gadgets and functional fashion accessories, making QVC the ultimate gift destination for the whole family,” said Ken O’Brien, SVP of Global Brands Management and U.S. Buying, QVC.

“It is clear that our customers prefer to embrace the joy of holiday by shopping remotely, visiting QVC across TV, web, mobile, tablet and social media, rather than the long-standing tradition of heading to the stores.”

QVC U.S. milestones for the week include:

Thanksgiving week (November 23-29) was the biggest week in terms of sales in QVC’s history. Ecommerce accounted for 58% of sales.

Thanksgiving Day (November 26) was the highest-selling Thanksgiving ever.

Black Friday (November 27) was the highest-selling Black Friday ever on QVC.com.

Cyber Monday (November 30) was the highest-selling Cyber Monday ever.

“We look for products that bring the joy of discovery to customers, and the best sellers across categories have one unifying theme – customers can find what they love, and love what they find at QVC this holiday season,” O’Brien concluded.

Product highlights of the week:

· Electronics, including audio players, computers and cameras from popular brands such as Bose®, Dell and Canon were hot sellers.

· Classic kitchen favorites from Vitamix, KitchenAid, and Keurig were popular choices in cooking and dining.

· Shoppers rushed to buy must-have beauty gift sets from premier brands such as bareMinerals®, tarte, Josie Maran and IT Cosmetics.

· Fun, hi-tech items like the Panther Wide Drone with Camera and the Fitbit Wireless Activity Tracker have been popular.

· Accessories and apparel from top brands including Dennis Basso, Isaac Mizrahi LIVE!TM, Susan Graver and Dooney & Bourke remain hot.

· Items that combine fashion and function are striking it big, including the G.I.L.I. got it love it® with HALOGUARD Leather RFID Pouch and the LODIS Italian Leather Credit Card Cases with RFID Protection, both designed to help protect your technology while providing a trendy edge.

Advertisements

On Black Friday, Will QVC Be Selling Bethelem Lights Christmas Trees?

November 17, 2012

The brick-and-mortar stores are going nuts for Black Friday, and QVC is doing the same for that day and Cyber Monday, or as it is calling it, “Mobile Monday.”

The No. 1 home shopping network, crowing that its U.S. mobile orders increased by 142 percent in the third quarter, is predicting “that Cyber Monday will look more like Mobile Monday as more consumers than ever before turn to mobile and tablet devices for holiday purchases.”

QVC U.S. honcho Claire Watts

QVC, crowing again, says it is the second-largest multi-category retailer in the Internet Retailer Mobile 400, and that it thinks mobile commerce will hit a milestone on Cyber Monday.

Here’s the scoop, according to QVC: “Unlike traditional retailers, QVC personalities will unveil fresh inspired gift ideas everyday on QVC.com, on QVC and through social channels, offering customers more holiday joy every time they log on and tune in this holiday season.”

QVC.com will be bringing us “Gift Tab,” where QVC shoppers can click to discover gift ideas inspired by real people (is Rick Domeier “real people”?), including QVC hosts, guests and the QVC customer community.

QVC.com will also feature the most pinned items from the QVC Pinterest boards.

The home shopping network will also be revealing weekly chapters of its “Inspired Gifting story, providing inspiration from perfect entertaining ideas to family gifts to stocking stuffers and a new way for Facebook fans to engage and share gift ideas.”

Okey-dokey.

“As more consumers take advantage of the convenience of shopping online and on mobile this holiday season, we’re engaging our customers through new social experiences, across all our platforms, to inspire and to offer an alternative to the holiday chaos,” QVC CEO U.S. Claire Watts said in a canned statement.

“QVC has the second largest mobile retail business in the U.S., and our strategy to create digital shopping experiences with strong integration across TV, PC, tablet and mobile platforms is not only a success with our customers, but is significantly outpacing the industry,” she said.

Suring Thanksgiving week and beyond, QVC will hawking these items:

* Bose Wave Music System III with additional remote control

* HP 15″ and 17″ Laptops with Win8, Next Gen AMD A6 APU, 8GBRAM 1TB HD

* Keurig Platinum Plus Brewer w/64 KCups, Filter& My K-Cup

QVC’s “Better than Black Friday” will air 48 hours of nonstop shopping with deals in every show beginning Thanksgiving.

The Black Friday Today’s Special Value® will be available Thursday at midnight.

Mobile Monday will include a Today’s Special Value and special pricing on more than 5,000 items on QVC.com and on the QVC app, including gifts under $50.

QVC is also offering “Easy Pay” on every Today’s Special Value now through Christmas Eve, allowing customers to receive items right away with extended payments.

Somebody hide my credit cards, please!

ShopNBC Posts 12 Percent Black Friday Sales Gain, And 36 Percent Jump Cyber Monday

December 1, 2010

Keith is very chatty

ShopNBC got a pretty good start for the holiday season, with total company sales rising 36 percent on Cyber Monday versus last year, led by a 59 percent increase in online sales, the home shopping network said Wednesday.

As a percentage of total revenue on Cyber Monday, e-commerce sales penetration rose to a record 56 percent, as compared to 48 percent a year ago.

ShopNBC places substantial emphasis on cross-promoting the flexibility, ease of use and customer benefits of its online sales channels, such as improved customer engagement, order tracking, ValuePay, and management of returns — or so it claims.

The No. 3 home shopping network maintained that its on-air strategy has enabled it “to achieve higher average e-commerce sales penetration than its multi-media retailing peers.” We’re not sure how true that is, but that’s the claim.

“For ShopNBC, higher e-commerce sales penetration has led to improved customer satisfaction, lower returns, and reduced costs,” the company said.

ShopNBC’s total “Black Friday” sales rose 12 percent versus the prior year, driven by a 54 percent increase in online sales. As a percentage of total sales on Black Friday, e-commerce sales penetration rose to 51 percent, as compared to 37 percent a year ago and 40.5 percent during the third quarter this year.

Unlike QVC, ShopNBC did not disclose the dollar-amount of its Black Friday sales. QVC raked in $42 million that day.

“The multi-channel shopper was quite active at ShopNBC over the Holiday Shopping Weekend, from Black Friday through Cyber Monday,” ShopNBC CEO Keith Stewart said in a very, very, very long canned statement. “We achieved sales gains and increasing e-commerce sales penetration by keeping the customer’s interest and attention over a sustained period of time on our multiple platforms of TV, online, mobile and social media.”

Keith are you paid by the word for this stuff?

“Video game consoles, big screen TVs, GPS devices, along with jewelry and watches, were some of the principal categories of interest to our customers,” he said. “The ease and convenience of shopping remotely, combined with our unique and ever-expanding product assortment, helped to drive much of the sales gains.”

And that’s not all folks.

“Additionally, ShopNBC’s focus on highlighting the benefit of online shopping continued to resonate with the consumer. Going forward, we remain highly focused on keeping the customer’s appetite satisfied with new products, exciting programming, and strong service to continue building loyalty and community during the Holidays and beyond,” Stewart said.

QVC PR Department Works OT Thanksgiving Eve: Press Release On Cyber Monday

November 25, 2010

QVC is already crowing that it expects another great day Cyber Monday.

Last year QVC.com attracted record traffic with more than 1 million unique visitors.

“On one of the busiest online shopping days of the year, we are welcoming new and returning customers with great gifts, at amazing values,” Claire Watts, QVC’s president of U.S. Commerce, said in a canned statement.

“For the past several years, traffic to QVC.com on Cyber Monday has grown at an extraordinary rate. We look forward to continuing this trend by providing not only an outstanding product mix, but also our signature customer service.”

QVC noted that it will offer free shipping on more than 5,000 products, including select items in every show and the Today’s Special Value with no minimum purchase required.

ShopNBC’s Web Site Racks Up Most-Traffic-Ever For A Day On Cyber Monday

December 2, 2009

ShopNBC CEO Keith Stewart

ShopNBC’s strategic focus on the Internet during the kick-off of the holiday shopping season apparently worked, with the network’s Web site seeing its highest traffic ever for a day on Cyber Monday, the company said Wednesday.

On Cyber Monday ShopNBC.com registered its highest traffic day year-to-date, with 114,600 unique visitors to the site.

In addition to surpassing 2008’s Cyber Monday traffic by 14 percent, Web penetration accounted for an industry-leading 48 percent of the total company sales.

The increase in traffic to the site, along with its extended product assortment and promotional offerings, led to an 18 percent
increase in sales versus last year’s same period. Total orders on ShopNBC.com increased 40 percent over the previous year.

ShopNBC’s expanded Internet merchandising initiatives and targeted Web promotions on Cyber Monday resulted in a strong response from new and active customers across several key metrics, according to the network. These positive results provided a strong finish to a successful Black Friday and an extended Holiday Shopping Weekend sales event for ShopNBC.

On Black Friday ShopNBC.com achieved a 51 percent increase in conversion over last year’s Black Friday event, with an increase of 20 percent in Internet sales for the company over the same period last year.

By introducing over 400 new online-only SKUs from TAG Heuer and Gucci watches, brand-name electronics, home decor and more, the company increased its total orders on ShopNBC.com by 73 percent over the previous year.

Cyber Monday was the finale to ShopNBC’s Holiday Shopping Weekend, which extended the traditional Black Friday into a four day gift-focused promotional event. The company bookended the two sales events with an entire weekend of gift-giving-focused programming.

ShopNBC also credited its ValueShipping initiative, which offers the customer one-low-rate shipping for all purchases made within a 24-hour period, for helping to drive its success Black Friday weekend.

“During the kick-off to the holiday shopping season, we took this opportunity to strategically direct the customer to our Internet channel,” ShopNBC president and CEO Keith Stewart said in a prepared statement. “As a result, the customer reacted very positively, and ShopNBC.com delivered its most impressive gains across the board since the beginning of my tenure as CEO.”

Added Stewart: “Our targeted yet integrated multimedia promotional activity and extended web product assortment, complemented by ValueShipping and a Jan. 31 extended return policy, enticed the customer to tune in, browse and shop our brand with total confidence. It’s all about connecting emotionally with the customer and making their holiday shopping experience easy and entertaining through a gift-focused strategy. We look forward to continuing to delight the customer as they discover many more new and wonderful opportunities on ShopNBC throughout the holiday season.”

ShopNBC.com new and active customer counts in November were up 60 percent and 54 percent, respectively, largely driven by the holiday shopping weekend event, Black Friday and Cyber Monday.

Internet sales in November were up 31 percent versus last year, with dot-com customer activity outpacing TV customer growth for the first time in the company’s history.

“We are pleased with these positive results, as the Internet continues to prove to be a highly complementary and powerful growth vehicle for the company,” Stewart said.

QVC PR Dept. Gets Cute With Headline: ‘Not Just Another Manic Monday’ As QVC.com Attracts Record 1 Million Users For Cyber Monday

December 1, 2009

On Cyber Monday QVC.com achieved its highest traffic day in its 13-year history, setting a record for unique visitors, with more than 1 million, breaking last year’s record of more than 842,000 visitors, QVC said Tuesday.

QVC.com also set a record this past week, Nov. 23 to 30, in unique visitors, realizing more than 3.5 million unique visitors from about 2.8 million last year – a 26 percent increase.

In 2008, a record 85 million people shopped via the Internet on Cyber Monday, according to the National Retail Federation. If QVC is a bellwether, this year’s Cyber Monday may set yet another record for Internet commerce activity.

“QVC.com is an integral part of our business, accounting for more than 30 percent of QVC’s total U.S. revenues, and delivering a rich multimedia shopping experience to our customers,” QVC president and CEO Mike George said in a canned statement.

“As one of the top general merchant Internet sites – both in terms of sales volume and service excellence, QVC.com has emerged as a real destination for millions of smart Web shoppers,” he said. “We’re thrilled by the overwhelming response we’ve received from our customers, and trust that they will continue to make us a preferred destination for their shopping.”

Cyber Monday followed a busy, record-breaking holiday weekend at QVC, in which more than 815,000 shoppers were received and more than 60,000 new customers were welcomed. In what turned out to be QVC’s largest Black Friday ever, it rang up more than $32 million in orders – a 60 percent increase over last year’s Black Friday sales.

Additionally, QVC.com achieved more than $13 million in orders – a more than 100 percent growth over last year’s Black Friday sales.

After Record Black Friday, QVC Is Offering Free Shipping And Handling For Cyber Monday

November 29, 2009

After racking up record sales for Black Friday, QVC wants a piece of Cyber Monday’s action.

The No. 1 home shopping network will be offering more than 10,000 items on QVC.com with no shipping and handling costs.

In turn, HSN says it is offering free shipping on 3,500 items for Cyber Monday, the biggest online shopping day of the year.

In a much-publicized initiative, QVC stage a special 28-hour Black Friday event that rang up $32 million in sales, an increase of 60 percent from last year.

Not To Be Undone By QVC, ShopNBC Expands Black Friday to Holiday Shopping Weekend Must-Haves

November 26, 2009

ShopNBC has launched an expanded Black Friday promotion with Holiday Shopping Weekend Must-Haves.

This special sales event extends the traditional Black Friday deals by beginning Wednesday and continuing through Cyber Monday, Nov. 30.

QVC also has a big Black Friday schedule planned starting Thanksgiving night.

The ShopNBC sales event will feature a “Holiday Gift Giving Made Easy” theme with gift ideas for him, her, and the entire family, including jewelry, watches, beauty, fashion, electronics and home decor.

All items featured during the event will be eligible for ValueShipping, 5 ValuePay offers, guaranteed Christmas delivery, and an extended return policy through Jan. 31. Plus, throughout the event, select items will be featured on 6 ValuePay.

Top 10 Expanded Black Friday Must-Haves from ShopNBC:

1. Mitsubishi 60″ DLP HDTV (V51644 & V51645).

2. Invicta Reserve Specialty Subaqua GMT/Alarm Watch (J177785).

3. BodyBlade Core Trainer (C74042).

4. Grand Suites 1000TC 6pc Egyptian Cotton Sateen Sheet Set (G13402).

5. “Fantastic Five” Tiffany-Style Stained Glass Accent Lamp Set (K40265).

6. Sterling Silver/ Palladium/ 18K Vermeil Kingman Turquoise Ring (J311534).

7. Sterling Silver/Platinum/ or 24K Vermeil Brilliante In-Out Hoop Earrings (J315960).

8. Geneology Fashion DNA Quilted Coat (A18333), which is Thursday’s Our Top Value.

9. Dream Oaks Micro Plush Oversized Reversible Throw Blanket (G13325).

10. Waltham Women’s Lady Diva 25 Piece Interchangeable Watch Wardrobe (J177795).

“We are thrilled to expand Black Friday for our viewers with this Holiday gift giving event,” Kris Kulesza, ShopNBC’s Chief Merchant, said in a prepared statement.

“By revealing our Thanksgiving Weekend offers on Wednesday, we are able to give our customers an expanded shopping opportunity from wherever they desire to shop: home, work, on the go,” he said. “Throughout the weekend, viewers will find a unique selection of great gift ideas from fashion, beauty, electronics, jewelry, watches, and home. With all of the exciting offers and expanded merchandise categories launching on ShopNBC, we are well-positioned as a true multichannel shopping destination for our customers this Holiday season.”

The grand finale of the weekend will be Cyber Monday. Special promotions include Web-exclusive top offers, special pricing on luxury watches, and 5 ValuePay on all online merchandise. ShopNBC.com will offer a huge selection of more than 10,000 items ideal for gift-giving, including a newly expanded assortment of web exclusive brands such as Singer Sewing, Samsonite, Wenger Watches and more.