Cyber Monday was very, very good to QVC.
Its website, QVC.com, enjoyed its biggest traffic day in its 14-year history, attracting 2 million sessions from more than 1.4 million unique visitors, QVC said Tuesday. That broke last year’s Cyber Monday record of more than 1 million unique visitors.
On average QVC.com generates roughly a third of QVC’s orders, however on Cyber Monday it accounted for nearly half of QVC’s total U.S. sales for the day.
Cyber Monday offered the largest selection of Event Prices during QVC’s The Joy of Giving Week. Shoppers enjoyed an additional benefit – free shipping on over 5,000 items, including select items in every show and the Today’s Special Value with no minimum purchase required.
“Every day, QVC.com delivers a rich, multimedia shopping experience unlike any other on the Web, and this year’s Cyber Monday really showcased that,” ever-quotable Claire Watts, QVC’s president of U.S. Commerce, said in a canned statement.
“With a terrific selection of unique products from trusted brands, offered at honest values and backed by QVC’s top-rated customer service, QVC.com has become a holiday shopping destination for millions of smart shoppers,” she said. “We’re thrilled with the overwhelming response we received from our customers, and will continue to strive to make their holidays a little less crazy, and a little more joyful.”
Cyber Monday followed QVC’s biggest Black Friday ever, ringing up more than $42 million in sales. The special event featured the season’s best deals on select, new gifts and While Supplies Last prices on limited-quantity, in-demand items. QVC.com offered additional specially priced products and featured online countdown offers in every hour.