Posts Tagged ‘Clarisonic’

QVC Confessions: We Broke Down And Ordered the Clarisonic

March 27, 2010

We hate to admit this, but Saturday we lost al control and ordered the the mini-Clarisonic skin cleansing system that is QVC’s Today’s Special Value. It’s $120, on three payments.

QVC sold the larger version during Christmas, and we cursed everytime we saw a presentation, which was several times a day.

Now, when we look in the mirror and our skin looks dull, our pores are large, and it’s time to take action. We read the online reviews of the Mia Clarisonic and it almost all the posters gave it five-stars, Women raved about what it did for their skin.

So let’s see.

QVC Blows Own Horn Over Kick-Off Of Holiday Shopping, Where It Drew More Than 60,000 New Customers During Three-Day Black Friday Weekend

December 1, 2009

QVC CEO Mike George

QVC Monday declared its three-day holiday shopping kickoff a success, fueled by its biggest Black Friday ever.

More than 815,000 holiday shoppers bought items from QVC during the weekend, and the home shopping network attracted more than 60,000 new customers.

QVC.com played an integral role in the three-day event, contributing more than 30 percent of the total sales, according to the network.

QVC started off the holiday weekend on Thanksgiving evening with The New Black Friday, which offered specials deals and stunts to compete against brick-and-mortar stores. In its 28-hour event, QVC positioned itself as an alternative to jammed shopping malls.

The strategy worked, because QVC racked up $32 million in sales on Black Friday, a record, an increase of 60 percent from sales last year.

On Black Friday QVC offered three Today’s Special Values, or items presented at exceptionally low prices, for a specific period of time, as well as specially priced deals in every hour of programming.

The momentum continued through the weekend, driven again by the Today’s Special Value offers – a Dell Windows 7 Notebook on Saturday, with more than 60,000 units ordered, and the Keurig Premium Single Serve Coffee Brewer on Sunday, with nearly 100,000 units ordered.

Additional top sellers from the weekend included the Nintendo Wii Gaming System with Accessories, Case and Games, the Olympus 12 MP 5x Optical Zoom Camera, the Nintendo Wii Fit Plus and Accessory Kit with Mat and Balance Board, the Clarisonic Facial Cleansing System and the KitchenAid Nine-Cup Food Processor with Accessories.

“This year, QVC wanted to provide a Black Friday experience unlike those found at the mall – with trusted brands, honest values, and friendly, stress-free customer service,” QVC president and CEO Mike George said in a canned statement. “Judging from the tremendous customer response this weekend, this is exactly what today’s holiday shoppers are looking for – real values and great service, without all the crowds, traffic and promotional craziness.”

‘Extra’ Host Mario Lopez Tells Us QVC Has The Hook-Up For Black Friday

November 26, 2009

Wow, QVC’s PR team must be working overtime. They got a plug Wednesday night for the network’s 28-hour Black Friday event on “Extra,” with the segment delivered by host/hot actor Mario Lopez.

“QVC’s got the hook-up,” Lopez told viewers. Really?

And then we got to see yet another pitch for the Clarisonic facial cleansing system, which has been on QVC about a zillion times, along with Nintendo’s Wii. The Clarisonic is $195 on QVC, versus $288 in retail, according to Lopez.

QVC host Jayne Brown

QVC hosts Jayne Brown and Pat James De-Mentri were also featured briefly in the “Extra” segment Wednesday.

QVC Aims To ‘Redefine’ Black Friday With 28 Hours Of Non-Stop Shopping: Give Thanks For Three Today’s Special Values

November 23, 2009

In a PR Blitz that even caught the Associated Press’s attention, QVC Monday announced it is looking to give brick-and-mortar stores a run for shoppers’ money on Black Friday.

In a press release, QVC claimed it “is seeking to redefine Black Friday by offering all of the deals shoppers are looking for, with none of the craziness.”

To kick off “The New Black Friday, QVC is inviting America to get a jump-start on its post-turkey gift shopping with 28 hours of nonstop holiday shopping,” we are told.

The games Thursday, Thanksgiving evening, at 8 p.m. and continue until Friday at 11:59 p.m.

QVC Host Dave James

“When conventional retailers zig, QVC zags,” Claire Watts, QVC’s president of U.S. Commerce, said in a prepared statement. “This year, we’re joining the Black Friday fray – but in our own way – to make holiday gift shopping easier and more enjoyable than ever. The New Black Friday event at QVC offers a welcome escape from the mayhem – no long lines, no traffic, plus our customers can rest assured, knowing that they found really special gift ideas, at exceptional values.”

In addition to five hours of all-new, specially priced gifts Thanksgiving evening, QVC will offer three Today’s Special Value offers, items presented at exceptionally low prices, for a specific period of time. Holy crow!

AP’s David Bauder — who is a very nice guy, by the way — reported that QVC host Dave James will stay up 28 hours straight to do “telethon-like coverage” of the Black Friday event.

QVC shoppers will also get a sneak peek at the TSV for Saturday at QVC.com.

The nonstop shopping continues throughout the day on Black Friday, as QVC will offer a specially priced offer in every hour of programming. There will also be additional, specially priced offers at QVC.com.

QVC’s Black Friday programming will include, keeping with that Thanksgiving theme, “a cornucopia of terrific holiday gift-giving ideas”, the press release says.

Those include: the Nintendo Wii Gaming System with accessories, case and games; Panasonic HD Video Camera; Clarisonic Facial Cleansing System (enough with that damned Clarisonic!); and Philosophy Merry-Mint Chocolate Box 3-in-1 Shower Gel Duo.

Throughout the holiday season, QVC has extended its returns policy; gifts purchased between now and Dec. 23 may be returned up until Jan. 31 next year. But that’s not special: HSN and ShopNBC have done the same.