JTV Launches ‘Let It Glow’ Holiday Campaign

We gave you QVC’s Christmas plans, so we’re giving you those of Jewelry Television, which came out when we were on vaca.

KNOXVILLE, Tenn., Oct. 29, 2015 /PRNewswire/ — Jewelry Television® (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, announced the launch of its national Let It Glow holiday campaign. The promotion features JTV’s 2015 holiday collection, gift giving ideas and the chance to win a romantic Alaskan cruise getaway for two.

Experience the interactive Multimedia News Release here:

http://www.multivu.com/players/English/7372631-jewelry-television/

JTV’s Let It Glow campaign runs now through Dec. 25, with special event pricing on some of the season’s hottest jewelry trends including negative space rings, gemstone brooches, statement necklaces and more. Check out more details in the gift guide.

“The holidays are the perfect time to treat yourself and a loved one to a sparkling new piece of jewelry to be treasured for years to come,” said Jill Johnson, vice president of marketing at JTV. “We want to share the JTV holiday spirit by offering special holiday pricing and the chance to win the trip of a lifetime.”

The centerpiece of the campaign is the Season To Glow Sweepstakes. The grand prize includes seven nights on an Alaskan cruise, two nights in Seattle, Wash., and $1,000 cash. JTV will also award $250 JTV shopping sprees to 10 weekly winners. Enter the sweepstakes by visiting JTV.com/glow. Entrants may register to win once daily through Dec. 31, 2015.

“There’s no need to leave the comfort of your own home to shop this holiday season,” said Johnson. “With more than 30,000 items to choose from on our broadcast and website, we bring the joy of holiday shopping directly to you.”

JTV Does Fund Drive For Beads Of Courage Program

Jewelry Television is partnering with Beads of Courage Inc., a non-profit organization that has a program we’ve never heard of but sounds very intriguing.

Children coping with serious illnesses receive special beads from their nurses and caregivers, with each bead representing a step in that child’s treatment. The idea is to honor their courage as they hit milestones.

During September, JTV is inviting its national audience to help seriously ill children be able to tell their story of courage.

“We are inviting our customers to support the mission of Beads of Courage by calling in or going online to donate, regardless of a purchase,” Jill Johnson, JTV’s vice president of marketing, said in a canned statement.

“To the children and families coping with serious illness, these beads represent the hope and courage needed throughout each stage of their treatment process. Every donation we receive will help provide the Beads of Courage Program at no charge for more than 30,000 participating children.”

A year ago, with donations from its audience, JTV raised $59,000 to benefit Beads of Courage. Through its efforts, the network was able to help establish three Beads of Courage programs at the East Tennessee Children’s Hospital.

Since 2005 Beads of Courage has been working to transform the treatment experience for children coping with chronic, life-threatening illness through Arts-in-Medicine programs. There are Beads of Courage programs in more than 250 hospitals worldwide.

According to research, the program offers a coping strategy that helps children move through their treatment and helps them communicate with others. On average, most children have more than 500 beads in their collection. The Program helps clinicians at the bedside feel better equipped to support the emotional needs of children.

JTV is inviting artists and the public to contribute to Beads of Courage through National Bead Challenge Day on Sept. 19. National Bead Challenge Day will honor the brave children suffering from serious illnesses by helping to fulfill their Dream Bead wishes.

The mission of Beads of Courage is to provide innovative arts-in-medicine programs for children coping with serious illness, their families, and the healthcare providers who care for them. Beads of Courage programs are evidence-based interventions designed to strengthen resilience, alleviate suffering, and improve the psychological adjustment process.

JTV Debuts Own ‘Rock Star’ Reality TV Show Friday

Bragging that it will be the first home shopping network to air a reality show, Jewelry Television said it will be bringing “JTV Rock Star Designer” to its viewers.

The program is part of the network’s national search for talented jewelry designers, one of whom will win a $5,000 cash prize and the opportunity to design and sell a jewelry collection on the national jewelry and gemstone shopping network.

The reality series will debut on today, Friday, at 7:30 p.m., leading into the network’s most-watched segment, “Girlfriend Friday.” There will also be an encore presentation every Wednesday at 2 a.m. beginning Aug. 12.

In March JTV issued a call for entries and received applications from designers around the country.

Each aspiring designer was required to submit examples of their jewelry designs and a biographical video describing why he/she should be JTV’s first “Rock Star Designer.”

The public voted on its favorite entries, narrowing the field to 10 semi-finalists.

A team of JTV executives, jewelry buyers and marketing professionals reviewed the work of the Top 10 and narrowed the field to five finalists who traveled to JTV’s corporate headquarters in Knoxville, Tenn., and competed head-to-head in jewelry design competitions.

There’s information on the five finalists on the Rock Star site.

They are:
* Tamara Cimalore – Wilmington, Del.
* Alicia Herzbrun – Maryville, Tenn.
* Ashley Hoffman – Myrtle Beach, S.C.
* Kelly Miller – Saint Louis, Mo.
* Deborah Wilson Taylor – Austin, Texas

“JTV Rock Star Designer” emcee Kristie Carson will present contestants with a series of challenges devised to test creativity, jewelry and gemstone knowledge, design skills, business acumen and ability to work under pressure. One contestant will be eliminated after each challenge until a winner is announced Sept. 25.

‘We are dipping our toe into the branded-entertainment arena to entertain our current viewers as well as attract new audiences,” said Jill Johnson, vice president of marketing at JTV. “This is a full-scale television production with original sets, wardrobe, crew and nationally recognized celebrity judges. We hope to make this an annual competition.”

With the surging popularity in crowd-sourced design, JTV is getting a first-hand look at what emerging jewelry designers are creating and how that merchandise may drive trends and consumer purchasing decisions.

“As one of the country’s largest retailers of fine jewelry and gemstones, this is a new way for us to be at the forefront of identifying refreshing new design talent and jewelry trends,” said Johnson.

For more information on “JTV Rock Star Designer,” and the contestants, visit JTV.com/rockstar.

JTV To Debut New, Deeper Green Prasiolite

We are a fan of prasiolite, a pastel-green quartz that is sometimes called green amethyst.

Anyway, Jewelry Television Monday said that it is debuting prasiolite from a new mine, La Capilla Prasiolite, during its annual Jewelry Fest, which ends June 7.

http://www.jtv.com/mCatalog-Search?q=La+Capilla+prasiolite

JTV said that a single Uruguayan mine, which “has produced some of the finest amethyst and citrine in existence, has yielded yet another important gemstone, decadent green prasiolite.”

The press release said:

La Capilla Prasiolite, which derives its name from the tall and slender amethyst crystals resembling the chapel steeples of Uruguay-Brazil, begins life as amethyst but is transformed into deeply saturated green prasiolite after a carefully monitored enhancement process.

Once the rough crystals are mined and processed, they make their way to Brazil to be fashioned into stunning gems by renowned Brazilian lapidaries. Each gem has been examined and hand selected as worthy of carrying the La Capilla brand name, which is proprietary to JTV.

“Each gem personifies the finest qualities of prasiolite and is sure to surpass the expectations of the most discriminating gem lover,” JTV Vice President of Marketing Jill Johnson said in a canned statement.

“While a majority of the prasiolite gems in the market are a lighter, minty green color, our La Capilla gems are among those with the deepest color in in the market today.”

JTV’s CEO also chimed in.

“Less than 2 percent of prasiolite from this mine yields gems of such saturated color after enhancement,” said Tim Matthews, who is also a graduate gemologist. “From 200 kilograms (roughly 440 lbs.) of rough material, only 3 kilos (6.6 lbs.) are designated La Capilla Prasiolite quality.”

Vote For Your Favorite Gem At Jewelry Television

Jewelry Television has something new up its sleeve, by launching a “Gem of the Year” initiative based on crowdsourcing, the network said Tuesday.

The public is invited to vote for one of three of the network’s most popular gemstones between Oct. 28 and Nov. 9. We, by the way, are not fans of any of the three jewels.

“There are several ‘best of’ yearly designations, but to our knowledge this is a first for the gemstone category,” JTV Vice President of Marketing Jill Johnson said in a canned statement. “As one of the world’s premiere experts on rare and exotic gemstones, JTV is positioned to lead the charge for an annual Gem of the Year.”

JTV gemstone buyers, gemology experts, and merchandisers (and not The Homeshoppingista) “have narrowed the field to three top-performing gemstones representing the crème de la crème in terms of beauty, rarity, and desirability,” according to the home shopping channel’s press release.

The finalists are:

Chrome Diopside – sometimes known as Tashmarine, this gemstone color varies slightly from vivid green to a bluish green or even a yellowish green. Often mistaken for an emerald, this gem is primarily from Siberia, Russia.

Morganite – a variety of beryl, is a pink, salmon pink or slightly purplish pink stone and a cousin to other beryls such as emerald and aquamarine. Named after financier and gem enthusiast J.P. Morgan, Morganite’s pinkish hue comes from the presence of manganese.

Tanzanite – a relatively new gemstone in the world of gemology and jewelry, Tanzanite’s blue, violet blue or bluish purple shades are brilliant. This single sourced gemstone from Tanzania is a thousand times more rare than a diamond.

Each voter will be automatically entered to win a trio of jewelry designs in chrome diopside, morganite and tanzanite.

“We value the opinion of gemstone enthusiasts everywhere and are excited to create an exciting new tradition in the world of gemology,” Johnson said.

JTV Quiz Will Tell You Your Jewelry Style

Those sly pusses at Jewelry Television have something new up their sleeves: a “Jewelry Love” style quiz.

In a press release Wednesday, JTV said that “the interactive quiz is a brand new approach in response to consumer trends towards more personalized shopping experiences.” Okey-dokey.

The quiz is now online now at jtv.com/stylequiz.

The answers to a “few quick questions instantly reveal a signature jewelry style personality, with hand-selected pieces to match,” according to JTV.

We came out Upscale Urban, by the way. Other categories include Boho Chic, Brilliant Bombshell and Class Act.

“We strive to stay in tune with our shoppers and consumer trends,” JTV Vice President of Marketing Jill Johnson said in a canned statement.

“The ‘Jewelry Love’ style quiz has redefined a visit to our website as a more personal, experiential shopping adventure. It offers a higher level of individualization. By taking our quiz, a shopper will get immediate results with her own style personality. Ultimately, we’ve created a way to bring all her favorite pieces to one page.”

JTV’s Jewelry Fest, June 2 to 8, offers will offer an opportunity for homeshoppingistad to put their ‘Jewelry Love’ style quiz results into action.

“JTV will feature a comprehensive array of colors, textures and cuts – all in one dynamic week – so that fans can discover additional pieces that reflect their signature jewelry style personality,” the network said.

JTV also announced its Jewelry Fest Escape Sweepstakes. You can enter June 2 to July 31 at jtv.com/escape for a chance to win a trip for two and a $1,000 JTV jewelry wardrobe.

The total prize package is valued up to $7,600. The winner will choose from one of four luxurious destinations including Napa, Paris, Las Vegas and Costa Rica.

Jewelry Television Debuts ELLE Jewelry Line Thursday

Jewelry Television will launch its Spirit by ELLE bronze jewelry collection Thursday at 7 p.m.

“Spirit by ELLE encourages women to express their personal style and individuality with jewelry,” the home shopping network said Monday. “Each piece in the collection features fine Swarovski crystals, the signature logo and a created red ruby that serves as a symbol of love and life force. These elements assure you this is an authentic SPIRIT by ELLE design.”

A piece from JTV’s new ELLE collection

This jewelry is made of bronze, which JTV describes as “luxurious.” NOT.

Give us gold or silver, or give us death!

“These jewelry pieces are inspired by today’s fashion trends and are designed to complement all silhouettes,” Jill Johnson, JTV’s vice president of marketing, said in a canned statement. “We’re excited to bring these graceful, timeless pieces to our community of fashion-conscious customers.”

Each piece is bathed in rhodium, a member of the platinum family, to provide shine and help prevent tarnish.

“Spirit by ELLE jewelry is an aspirational brand that offers women access to higher-end looks at guilt-free pricing,” Johnson said. “From chic to confident, this collection was designed to perfectly complete a woman’s silhouette and to enhance their individuality.”

The Spirit by ELLE Collection ranges in price from $25 to $150. Spirit by ELLE is featured on Jewelry Television and at http://www.jtv.com.

Jewelry Television Donates $80,000 To American Heart Association

Tim Matthews

They’re doing some good down in Knoxville, Tenn.

In February Jewelry Television raised $80,000 for the American Heart Association’s “Go Red For Women” movement. JTV designated February “Love Your Heart” month and launched a comprehensive multimedia campaign aimed at raising awareness and educating viewers about the risks of heart disease.

“We were pleased with the outstanding number of donations from JTV customers and employees contributed to the Go Red For Women movement,” JTV CEO Tim Matthews said in a canned statement. “Our shopping network reaches 80 million U.S. households, so if this campaign helps save even one life, we will have used our platform for reaching women and their families effectively.”

Through this initiative, JTV said that developed a relationship with the American Heart Association, and that it plans to support the Go Red movement on an ongoing basis.

JTV’s customer base is 90 percent female (no surprise there), and heart disease is the number No. 1 killer of women 20 years and older in the United States, so women are a central focus for both Go Red For Women and JTV.

“We’re thankful for Jewelry Television’s support of Go Red For Women and we appreciate their participation in the collective fight against women’s No. 1 killer,” Ron Haddock, chairman of the American Heart Association, said in his canned statement. “The funds raised through their campaign directly impact the lives of mothers, sisters, daughters and friends who are affected by heart disease each and every day.”

JTV’s marketing maven got her two cents in, too.

“We are very thankful for the support of our loyal customers and employees,” said JTV vice president of marketing Jill Johnson. “The American Heart Association is the perfect fit for us. We’re already discussing how we can do more to advance the mission of the Go Red For Women movement in 2014 and beyond.”