JTV Launches ‘Let It Glow’ Holiday Campaign

We gave you QVC’s Christmas plans, so we’re giving you those of Jewelry Television, which came out when we were on vaca.

KNOXVILLE, Tenn., Oct. 29, 2015 /PRNewswire/ — Jewelry Television® (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, announced the launch of its national Let It Glow holiday campaign. The promotion features JTV’s 2015 holiday collection, gift giving ideas and the chance to win a romantic Alaskan cruise getaway for two.

Experience the interactive Multimedia News Release here:


JTV’s Let It Glow campaign runs now through Dec. 25, with special event pricing on some of the season’s hottest jewelry trends including negative space rings, gemstone brooches, statement necklaces and more. Check out more details in the gift guide.

“The holidays are the perfect time to treat yourself and a loved one to a sparkling new piece of jewelry to be treasured for years to come,” said Jill Johnson, vice president of marketing at JTV. “We want to share the JTV holiday spirit by offering special holiday pricing and the chance to win the trip of a lifetime.”

The centerpiece of the campaign is the Season To Glow Sweepstakes. The grand prize includes seven nights on an Alaskan cruise, two nights in Seattle, Wash., and $1,000 cash. JTV will also award $250 JTV shopping sprees to 10 weekly winners. Enter the sweepstakes by visiting JTV.com/glow. Entrants may register to win once daily through Dec. 31, 2015.

“There’s no need to leave the comfort of your own home to shop this holiday season,” said Johnson. “With more than 30,000 items to choose from on our broadcast and website, we bring the joy of holiday shopping directly to you.”

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