Jewelry Television has something new up its sleeve, by launching a “Gem of the Year” initiative based on crowdsourcing, the network said Tuesday.
The public is invited to vote for one of three of the network’s most popular gemstones between Oct. 28 and Nov. 9. We, by the way, are not fans of any of the three jewels.
“There are several ‘best of’ yearly designations, but to our knowledge this is a first for the gemstone category,” JTV Vice President of Marketing Jill Johnson said in a canned statement. “As one of the world’s premiere experts on rare and exotic gemstones, JTV is positioned to lead the charge for an annual Gem of the Year.”
JTV gemstone buyers, gemology experts, and merchandisers (and not The Homeshoppingista) “have narrowed the field to three top-performing gemstones representing the crème de la crème in terms of beauty, rarity, and desirability,” according to the home shopping channel’s press release.
The finalists are:
Chrome Diopside – sometimes known as Tashmarine, this gemstone color varies slightly from vivid green to a bluish green or even a yellowish green. Often mistaken for an emerald, this gem is primarily from Siberia, Russia.
Morganite – a variety of beryl, is a pink, salmon pink or slightly purplish pink stone and a cousin to other beryls such as emerald and aquamarine. Named after financier and gem enthusiast J.P. Morgan, Morganite’s pinkish hue comes from the presence of manganese.
Tanzanite – a relatively new gemstone in the world of gemology and jewelry, Tanzanite’s blue, violet blue or bluish purple shades are brilliant. This single sourced gemstone from Tanzania is a thousand times more rare than a diamond.
Each voter will be automatically entered to win a trio of jewelry designs in chrome diopside, morganite and tanzanite.
“We value the opinion of gemstone enthusiasts everywhere and are excited to create an exciting new tradition in the world of gemology,” Johnson said.