Posts Tagged ‘Tim Matthews’

JTV Boasts 2016 Secret Sales Rose ‘Double Digits’

March 17, 2017

Pardon us being late on this, but we were starting a new gig the day Jewelry Television put out this press release.

JTV tooted it own horn to say that it posted “double-digit increases in sales and orders, which continued to outperform the wider retail sector” in 2016.

For the calendar year, the home shopping network reported that last year its sales rose nearly 14 percent. By contrast, the wider retail sector saw single-digit sales growth in 2016.

The National Retail Federation expected annual growth of 3.4 percent in its latest forecast for retail sales, excluding automobiles, gasoline stations and restaurants.

What the network didn’t tell us was its precise sales figure for last year. We would bet you they were just a fraction of the revenue of the home shopping giants, QVC and HSN, even if they were up “double digits.”

QVC generated $6.1 billion in revenue in 2016, while HSN had $2.5 billion.

JTV’s “ongoing strategic investment in market-leading engagement helped drive even stronger growth in mobile commerce,” according to the press release. Both mobile visits and mobile sales increased by more than 30 percent year-over-year.

“Our unique omni-digital strategy across broadcast, mobile and online platforms is engaging new and returning customers in a way that drives powerful growth for our top and bottom line,” JTV CEO Tim Matthews said in a canned statement.

“We are committed to elevating the customer experience and continue to develop a dynamic and powerful retail platform.”

In the holiday quarter last year, JTV saw an increase of 7 percent in sales when compared to the same period of 2015.

JTV gave itself another pat on the back to end its press release

“Although best known for its innovative broadcast media platform, JTV also has demonstrated industry leading customer engagement on its web property,,” it said.

“In 2016, JTV was identified by analytics company SimilarWeb, as the No. 1 site for customer engagement as defined by average visit duration. Additionally, it was recently selected by Internet Retailer as one of the Top 100 innovative e-retailers due to its mobile execution.”


JTV To Debut New, Deeper Green Prasiolite

June 2, 2015

We are a fan of prasiolite, a pastel-green quartz that is sometimes called green amethyst.


Anyway, Jewelry Television Monday said that it is debuting prasiolite from a new mine, La Capilla Prasiolite, during its annual Jewelry Fest, which ends June 7.

JTV said that a single Uruguayan mine, which “has produced some of the finest amethyst and citrine in existence, has yielded yet another important gemstone, decadent green prasiolite.”

The press release said:

La Capilla Prasiolite, which derives its name from the tall and slender amethyst crystals resembling the chapel steeples of Uruguay-Brazil, begins life as amethyst but is transformed into deeply saturated green prasiolite after a carefully monitored enhancement process.


Once the rough crystals are mined and processed, they make their way to Brazil to be fashioned into stunning gems by renowned Brazilian lapidaries. Each gem has been examined and hand selected as worthy of carrying the La Capilla brand name, which is proprietary to JTV.

“Each gem personifies the finest qualities of prasiolite and is sure to surpass the expectations of the most discriminating gem lover,” JTV Vice President of Marketing Jill Johnson said in a canned statement.

“While a majority of the prasiolite gems in the market are a lighter, minty green color, our La Capilla gems are among those with the deepest color in in the market today.”

JTV’s CEO also chimed in.

“Less than 2 percent of prasiolite from this mine yields gems of such saturated color after enhancement,” said Tim Matthews, who is also a graduate gemologist. “From 200 kilograms (roughly 440 lbs.) of rough material, only 3 kilos (6.6 lbs.) are designated La Capilla Prasiolite quality.”

Jewelry Television Donates $80,000 To American Heart Association

April 12, 2013

Tim Matthews

Tim Matthews

They’re doing some good down in Knoxville, Tenn.

In February Jewelry Television raised $80,000 for the American Heart Association’s “Go Red For Women” movement. JTV designated February “Love Your Heart” month and launched a comprehensive multimedia campaign aimed at raising awareness and educating viewers about the risks of heart disease.

“We were pleased with the outstanding number of donations from JTV customers and employees contributed to the Go Red For Women movement,” JTV CEO Tim Matthews said in a canned statement. “Our shopping network reaches 80 million U.S. households, so if this campaign helps save even one life, we will have used our platform for reaching women and their families effectively.”

Through this initiative, JTV said that developed a relationship with the American Heart Association, and that it plans to support the Go Red movement on an ongoing basis.

JTV’s customer base is 90 percent female (no surprise there), and heart disease is the number No. 1 killer of women 20 years and older in the United States, so women are a central focus for both Go Red For Women and JTV.

“We’re thankful for Jewelry Television’s support of Go Red For Women and we appreciate their participation in the collective fight against women’s No. 1 killer,” Ron Haddock, chairman of the American Heart Association, said in his canned statement. “The funds raised through their campaign directly impact the lives of mothers, sisters, daughters and friends who are affected by heart disease each and every day.”

JTV’s marketing maven got her two cents in, too.

“We are very thankful for the support of our loyal customers and employees,” said JTV vice president of marketing Jill Johnson. “The American Heart Association is the perfect fit for us. We’re already discussing how we can do more to advance the mission of the Go Red For Women movement in 2014 and beyond.”