Jewelry Television Debuts ELLE Jewelry Line Thursday

Jewelry Television will launch its Spirit by ELLE bronze jewelry collection Thursday at 7 p.m.

“Spirit by ELLE encourages women to express their personal style and individuality with jewelry,” the home shopping network said Monday. “Each piece in the collection features fine Swarovski crystals, the signature logo and a created red ruby that serves as a symbol of love and life force. These elements assure you this is an authentic SPIRIT by ELLE design.”

A piece from JTV's new ELLE collection

A piece from JTV’s new ELLE collection

This jewelry is made of bronze, which JTV describes as “luxurious.” NOT.

Give us gold or silver, or give us death!

“These jewelry pieces are inspired by today’s fashion trends and are designed to complement all silhouettes,” Jill Johnson, JTV’s vice president of marketing, said in a canned statement. “We’re excited to bring these graceful, timeless pieces to our community of fashion-conscious customers.”

Each piece is bathed in rhodium, a member of the platinum family, to provide shine and help prevent tarnish.

“Spirit by ELLE jewelry is an aspirational brand that offers women access to higher-end looks at guilt-free pricing,” Johnson said. “From chic to confident, this collection was designed to perfectly complete a woman’s silhouette and to enhance their individuality.”

The Spirit by ELLE Collection ranges in price from $25 to $150. Spirit by ELLE is featured on Jewelry Television and at


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3 Responses to “Jewelry Television Debuts ELLE Jewelry Line Thursday”

  1. carolyn simpson Says:

    check out QVC and their bronzo italia line. they now have yellow bronze which is spot on for 18k.its solid and nickel free. pretty fun stuff and reasonable compared to precious metals. ive never checked out jtv to any great extent. something about them makes me think they are stupid. their programming mode seems unprofessional

  2. Kristen Graessle Says:

    I’m totally with you–gold and silver rule! Platinum?…..well, I wouldn’t know from personal experience. Carolyn–I’ll check out the bronzo italia line…most of the bronze overlaid jewelry I’ve seen has been disappointing.

  3. carolyn simpson Says:

    bronzo is not overlay. its either rose white or yellow through and through. really very nice. my inability to buy solid gold coincided with my daughters college costs., so im always looking for something that looks like the real deal. i like big statement pieces and 14 or 18k is as expensive as a small car. check out bronzo italia, you will be pleasantly surprised

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