Posts Tagged ‘Alex MIller’

QVC Debuts App For Apple TV

November 3, 2015

QVC has debuted its app that will permit customers to make purchases directly through Apple TV with just a click of the remote.

QVC for Apple TV will be available in the United States immediately upon the release of the all-new Apple TV, with Great Britain and Germany to follow in the coming weeks.

“As consumers continue to view television programming in new and diverse ways, we are excited to leverage the video and commerce capabilities of Apple’s TvOS to help our customers further engage with the QVC community,” said Alex Miller, QVC’s senior vice president of digital commerce.

“This new offering demonstrates our ongoing commitment to bringing the QVC experience to life on today’s most innovative platforms.”

After downloading the QVC app from the App Store for Apple TV, QVC customers will be able to view live programming on QVC as well as QVC PLUS, the retailer’s second broadcast channel in the U.S. that offers unique live and pre-produced programming.

For a streamlined purchasing experience, a “speed buy” button shown directly on screen during programming will allow registered customers to instantly view product details and purchase the item being showcased with one click or tap of their finger, without having to enter their credit card and shipping information.

Customers can also browse through the product carousel at the bottom of the screen to view additional details and purchase items previously featured onair.

“With the all-new tvOS operating system, we were able to create an innovative, immersive shopping experience on Apple TV,” said Venkatesh Natarajan, QVC’s vice president of IT commerce platforms. “QVC Apple TV will continue to evolve, offering new features and capabilities over time.”

Earlier this year, QVC introduced the QVC for Apple Watch app concurrently with Apple Watch availability, enabling customers to view, with a quick glance at their wrist, QVC’s most popular content — the item currently on-air and the Today’s Special Value®, QVC’s best find of the day.

In 2014, QVC introduced Apple’s Touch IDTM sensor technology on the QVC app for iPhone, giving customers the option to log in to their QVC accounts with the tap of a finger. QVC also introduced new second screen features on its QVC app for iPad, enabling live broadcast viewing in the app and synchronizing product display in the app with the item being shown on air, establishing the iPad’s use as a companion device to live programming.

The QVC app for iPhone, iPad, Apple Watch and now Apple TV are available for free on the respective App stores. New Apple TV owners can download the QVC app from the App Store for Apple TV.

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Forget Ecclissi, Go For QVC On The Apple Watch

April 25, 2015

No social-media opportunity gets past QVC: The home shopping network has hopped on the Apple Watch bandwagon.

Customers can now “engage with QVC content via real-time updates and notifications within the Apple Watch app. Initially available in the U.S., U.K. and Germany, QVC for Apple Watch will sync with and extend the functionality of the QVC app for iPhone,” the network said in a press release last week.

With a tap of the QVC icon (the Q logo) on the home screen, customers can see QVC’s most popular content – the Item on Air, the product currently being shown live on air; and the Today’s Special Value, QVC’s best find of the day. Another tap brings up a close-up product shot with pricing and product details.

Customers can then complete their transaction on their iPhone. Additionally, users who opt in to receive push notifications will see real-time alerts of what’s currently on air on the Apple Watch home screen, and will be able to see additional information by clicking directly on the QVC icon.

“As wearables continue to serve as an extension of the mobile and tablet experience, the Apple Watch app demonstrates QVC’s commitment to investing in new technologies that deliver a fun, seamless and intuitive customer experience,” QVC Vice President of Digital Content Alex Miller said in a canned statement.

“Our customers tend to be early adopters of technology and we believe they will enjoy this new way of discovering the latest from the brands and products they have come to love, now with a simple glance at their wrist.”

QVC for Apple Watch will continue to evolve, offering new features and capabilities over time.

“The functionality of the app will only continue to get more robust. With customer feedback over time, we plan to provide users with a more interactive and engaging on-body experience,” continued Miller. “The developer team here had a lot of fun with this, and we know our customers will enjoy it too.”

Last year, QVC introduced Apple’s Touch IDTM sensor technology for its iPhone app, giving customers the option to log in to their QVC accounts using just their fingertip to authenticate their identity.

QVC also introduced enhanced second screen capabilities on the QVC app for iPad, synchronizing products on air to a consolidated product view on the iPad and further establishing its necessity as a companion tool during QVC on-air programming.

“The launch of the Apple Watch app is the most recent milestone of our multi-year strategy to build a robust and scalable global technology platform,” said Venkatesh Natarajan, QVC’s vice president of IT commerce platforms.

“The strategy’s underlying technology architecture has been instrumental in delivering new capabilities efficiently to our customers across the globe. It also enables us to be more agile and capable of incorporating new features, like TouchID, with ease.”

The QVC app for iPhone, iPad and Apple Watch is available for free in the App Store. The Apple Watch app, also available on a user’s iPhone, works with the iPhone 5, iPhone 5s, iPhone 5c, iPhone 6 and iPhone 6 Plus.

QVC Debuts Fingertip Touch ID Feature For iPhone App

October 31, 2014

QVC in the next few weeks will introduce an in-app mobile feature that allows customers to make easy and quick purchases with just a touch of their finger.

Using Apple’s fingerprint sensor technology, Touch IDTM, the QVC for iPhone app now gives customers the option to log in to their QVC accounts on all iOS 8-enabled iPhone 5S, 6 and 6+ mobile devices using only their fingertip to authenticate their identity.

“Mobile remains our fastest-growing platform, and we’re continuously investing in new technologies and features that deliver a seamless and engaging customer experience,” said Alex Miller, QVC’s senior vice president of digital commerce.

“QVC is paying close attention to how, when and where the customer is choosing to interact with us on our digital platforms in order to create a more personalized shopping experience that drives ongoing engagement and loyalty.”

With the new Touch ID feature, QVC customers can shop through the QVC iOS mobile app using their fingertip. Following a one-time set-up, their billing, shipping and payment details will be automatically populated upon iPhone sensor authentication of their fingertip, enabling mobile shopping transactions on QVC to be completed with a single touch.

Contributing to QVC’s mobile leadership, the company was an early adopter of responsive design, ensuring that it delivers a seamless customer experience across all platforms, regardless of the size of the screen on any device.

The implementation of a responsive site capitalizes on consumers’ growing preference to browse and make purchases on their mobile devices. Mobile purchases accounted for 40 percent of QVC’s worldwide e-commerce orders in the second quarter of 2014.

The just-released 2015 “Internet Retailer Mobile 500” revealed QVC is the third largest mobile commerce player among multicategory retailers.

Recognizing that more and more viewers have tablets in hand as they tune in to QVC, the network recently added new functionalities to its QVC for iPad app to establish its necessity as a companion tool during QVC on-air programming.

These enhanced second-screen capabilities deliver a more user-friendly experience to customers by synchronizing products on-air to a consolidated product view on the iPad app. The “Watch” section of the tablet app now enables QVC customers to experience:

Improved synchronization on the app with the item currently being shown on air;

The ability to watch the live broadcast in the app, even without a cable subscription;

Fast access and key product information about items on air;

The ability to browse product information while the live broadcast remains on screen;

Fun and interactive features to validate and inform customers’ purchase decisions, including reviews and images.

The QVC for iPhone app and QVC for iPad app are available as a free download in the App Store.

QVC Names Two Senior Vice Presidents: Demand A Raise, Guys

August 27, 2013

QVC promoted two executives to senior vice president positions Monday, in digital commerce and TV production and operations. We hope QVC Chief Claire Watts gave you a big raise, guys!

Alex Miller was named senior vice president of digital commerce. He will continue to report to Mary Campbell, QVC senior vice president of multichannel platforms, but will now be responsible for the customer experience across the home shopping network’s Web, mobile, tablet, and social platforms.

“As a world leading multimedia retailer, QVC delivers a shopping experience that is perfectly aligned with the megatrends that are reshaping the retail industry today,” Campbell said in a canned statement. “Alex’s deep understanding of customer behavior and his analytical skills enable us to optimize the QVC shopping experience across our highly tailored mobile, tablet and interactive TV platforms and strengthen our multichannel offering.”

In his new role, Miller is responsible for developing the customer experience strategy across all QVC digital platforms. This includes accountability for eCommerce sales, digital experience and operations, and QVC’s social shopping business. QVC’s eCommerce business has grown steadily year over year, currently accounting for 42 percent of U.S. revenue in the second quarter.

Since joining QVC in 2001, Miller climbed up the network’s ranks in Internet sales, off-air and on-air programming, and eMarketing groups. He has championed numerous multichannel initiatives to create a more engaging shopping experience for the QVC customer and led the development and implementation of a new eCommerce platform. He also played a key role in the integration of recent QVC acquisitions, and is leading the launch of QVC’s new social media platform, toGather.

Dave Caputo was promoted to the post of senior vice president of TV production and operations. Caputo will assume his new role immediately, overseeing QVC’s television production needs, and continues to report to Campbell.

“As a top retail destination, QVC is always raising the bar on the customer experience to surprise, delight and exceed expectations,” Campbell said. “Dave’s commitment to enhancing the QVC customer experience and track record of driving strong results are unparalleled in the industry. Dave operates with a relentless focus on the customer, and I am thrilled to welcome him into his new role, and confident he will continue to be a strong force in driving our business forward.”

In his new role, Caputo will oversee QVC’s TV production, technical broadcast and studio management and support services, leading the development and execution of the function’s overall business plans, policies, practices and relationships with vendors.

Caputo has been with QVC for more than 20 years, holding various management positions within the network’s broadcasting operations.

He most recently served as vice president of TV production and operations. Caputo’s experience in technical operations and leadership in production made him instrumental in launching a multichannel master control and network operations center, in addition to implementing a social ticker graphic package to provide a more impactful shopping experience for QVC customers.