HSN has named retail industry veteran John Aylward executive vice president and chief marketing officer, who joins the home shopping network after serving in senior marketing leadership positions at a number of strong consumer brands including DSW, Starbucks, The Gap Inc. and Sony Corp.
At HSN, Aylward will have operating responsibility for the development of the brand and oversee integrated marketing, omni-channel marketing and creative. He will report to Bill Brand, president of HSN and CMO of HSN Inc.
“I am excited to welcome John to the HSN team,” Brand said. “He is a proven talent with a strong record of achievement across a wide range of consumer-facing brands. His background will help us build on the momentum we achieved last year, which included record sales and customer growth.”
Aylward has held senior leadership positions across a range of industries that include fashion/apparel, food and consumer electronics. Most recently, he served as senior vice president and head of marketing, brand engagement and media for DSW, which followed two years as vice president of marketing for Starbucks’ premium tea division Teavana.
He spent seven years, from 2006 to 2012, at The Gap Inc. where he started as senior brand manager for Gap Europe, followed by director of marketing strategy of Gap North America, and then brand director for Gap Europe.
Prior to his work at The Gap, Aylward spent two years at Sony in London, where he was senior manager of marketing communications for Sony Europe. He started his career in the UK advertising agency business with account management positions at BBH and Grey Advertising.
“Everyone in retail today is impressed by the transformational success taking place at HSN,” .Aylward said, “I am looking forward to working with Bill Brand and his team to help accelerate customer engagement, sales and overall brand esteem across all of HSN’s platforms.”