Posts Tagged ‘Adrienne Landau’

HSN Is Taking Us To Disney’s ‘Oz,’ And Hottie James Franco, In March

January 19, 2013

HSN is partnering with the Mouse House in a promotional extravaganza for Walt Disney Studios’ “Oz The Great and Powerful.”

In this latest HSN marketing collaboration for a movie, the home shopping network will be offering an exclusive collection of fashions, jewelry, beauty and home accessories based on the film, it announced this week.

To promote the collection and the movie, HSN has developed a comprehensive marketing campaign that includes a special two-day live event that can be viewed across all of its platforms — TV, HSN.com and HSN mobile.

OZ

“Oz The Great and Powerful,” directed by horror film maestro Sam Raimi (we hope there’s no gore in this), stars hottie James Franco, Mila Kunis, Rachel Weisz (married to hottie Daniel Craig) and Michelle Williams. The screen story is by Mitchell Kapner and the screenplay is by Mitchell Kapner and David Lindsay-Abaire. The film opens in theaters nationwide March 8.

Here’s what the home shopping network said in its press release:

HSN designers have created a curated assortment of exclusive products reflecting the spirit of the film. The apparel, accessories, jewelry and beauty pieces reflect the essence of the movie’s three, witches Theodora, Evanora and Glinda, drawing inspiration from their sense of style, personality and unique color palettes. The home and culinary items mirror the discovery the viewer feels while traveling through the world of Oz.

Stud muffin James Franco in Disney's new Oz movie, Nice hat

Stud muffin James Franco in Disney’s new Oz movie, Nice hat

“We are so pleased to collaborate with HSN on another amazing film project,” Don Gross, vice president of global promotions for Disney Studios, said in a canned statement. “The smart, savvy and creative team at HSN have demonstrated their ability to connect and resonate with our core audience, and with this newly announced collection for ‘Oz The Great and Powerful,’ we know the buzz around this exciting new film will continue to grow.”

And our homeboy Bill Brand also weighed in.

“HSN is an entertainment channel that indulges and engages consumers via unique retail experiences,” said Bill Brand, HSN’s executive vice president of programming, marketing and business development. “Disney is known for its masterful storytelling and we are excited to work with such a world-class brand to bring a compelling story like ‘Oz The Great and Powerful’ to life through amazing products and rich content.”

Jewelry, fashion, beauty products and home accessories including exclusive pieces from Naeem Khan, Badgley Mischka, Adrienne Landau, Raven Kauffman, Urban Decay, Be&D and others will be available for sale during a special live 48-hour event on HSN on March 1 & 2.

You can shop the collection on HSN.com starting February 14.

HSN Partners With Universal Pictures On ‘Snow White And The Huntsman’ Flick For Super Duper Marketing Mash

March 28, 2012

In another one of its movie-marketing mashes, HSN is teaming up with Universal Pictures for a gigantor promotion tied to the movie “Snow White and the Huntsman.”

This cataclysmic 24-hour HSN event will take place May 30, across all of HSN’s platforms, including TV, HSN.com and HSN mobile.

“Snow White and the Huntsman,” starring Kristen Stewart, Oscar winner Charlize Theron and Chris Hemsworth, opens nationwide June 1.

“With the release of the ‘Snow White and the Huntsman’-inspired collection, HSN continues to reinvent and re-energize retail by allowing consumers the opportunity to experience the film and engage in a flight of fantasy in a personal way — via bold and imaginative HSN products customized for ‘her,'” HSN said in its a bit over-the-top press release. “Top HSN designers will bring the movie to life with a curated assortment of exclusive products reflecting the spirit of the film.”

One of our favs, Bill Brand, HSN’s head honcho of programming, marketing and business development, offered this quote for the occasion.

“HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce,” Brand stated. “At our core we are storytellers and entertain our customers with engaging content and unique retail experiences. The partnership with Universal Pictures for ‘Snow White and the Huntsman’ plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our entertainment strategy.”

This event will include exclusive collections that were directly inspired by the film.

“HSN’s creative directors were given a once-in-a-lifetime look behind the scenes that awed and inspired,” HSN said in its press release. “High-end jewelry, fashions and home accessories including exclusive pieces from Hutton Wilkinson, Loree Rodkin, and Heidi Daus, will be available for sale. Designers Ranjana Khan, Adrienne Landau, and numerous others will also have styles that highlight the film’s iconic costumes playing into the overarching movie theme of beauty and power.”

Stephanie Sperber, president of Universal Partnerships and Licensing, added her two cents into the mix.

“HSN is the perfect partner to bring the look and feel of ‘Snow White and The Huntsman’ to life through fashion and lifestyle items inspired by the film,” Sperber said. “We know this 24-hour event featuring unique clothing, jewelry and accessories alongside Snow White and the Huntsman footage will build anticipation for the film’s opening on June 1.”

Here’s the boiler plate about “Snow White and the Huntsman”:

In the epic action-adventure ‘Snow White and the Huntsman,’ Kristen Stewart plays the only person in the land fairer than the evil queen (Oscar winner Charlize Theron) out to destroy her. But what the wicked ruler never imagined is that the young woman threatening her reign has been training in the art of war with a huntsman (Chris Hemsworth) dispatched to kill her. Sam Claflin joins the cast as the prince long enchanted by Snow White’s beauty and power.

The breathtaking new vision of the legendary tale is from Joe Roth, the producer of ‘Alice in Wonderland,’ producer Sam Mercer (‘The Sixth Sense’) and acclaimed commercial director and state-of-the-art visualist Rupert Sanders.

Who Wore This HSN Shawl On The Cover Of Vanity Fair?

March 18, 2010

Fashion designer Adrienne Landau, who we weren’t familiar with, is on HSN this week with her designs.

Her pieces are pretty classic, and Thursday morning she was showing off a silk fringed piano shawl, at $59, that she said a celebrity had worn on the cover of Vanity Fair.

Landau said that the star wore the print shawl as a pareo, or sarong.

Anyone know who it was?

One of Landau’s other items was a python-print trench coat, for $99.

Landau said that coat was modeled after a real python coat that she designed for a movie.