HSN is partnering with the Mouse House in a promotional extravaganza for Walt Disney Studios’ “Oz The Great and Powerful.”
In this latest HSN marketing collaboration for a movie, the home shopping network will be offering an exclusive collection of fashions, jewelry, beauty and home accessories based on the film, it announced this week.
To promote the collection and the movie, HSN has developed a comprehensive marketing campaign that includes a special two-day live event that can be viewed across all of its platforms — TV, HSN.com and HSN mobile.
“Oz The Great and Powerful,” directed by horror film maestro Sam Raimi (we hope there’s no gore in this), stars hottie James Franco, Mila Kunis, Rachel Weisz (married to hottie Daniel Craig) and Michelle Williams. The screen story is by Mitchell Kapner and the screenplay is by Mitchell Kapner and David Lindsay-Abaire. The film opens in theaters nationwide March 8.
Here’s what the home shopping network said in its press release:
HSN designers have created a curated assortment of exclusive products reflecting the spirit of the film. The apparel, accessories, jewelry and beauty pieces reflect the essence of the movie’s three, witches Theodora, Evanora and Glinda, drawing inspiration from their sense of style, personality and unique color palettes. The home and culinary items mirror the discovery the viewer feels while traveling through the world of Oz.
Stud muffin James Franco in Disney’s new Oz movie, Nice hat
“We are so pleased to collaborate with HSN on another amazing film project,” Don Gross, vice president of global promotions for Disney Studios, said in a canned statement. “The smart, savvy and creative team at HSN have demonstrated their ability to connect and resonate with our core audience, and with this newly announced collection for ‘Oz The Great and Powerful,’ we know the buzz around this exciting new film will continue to grow.”
And our homeboy Bill Brand also weighed in.
“HSN is an entertainment channel that indulges and engages consumers via unique retail experiences,” said Bill Brand, HSN’s executive vice president of programming, marketing and business development. “Disney is known for its masterful storytelling and we are excited to work with such a world-class brand to bring a compelling story like ‘Oz The Great and Powerful’ to life through amazing products and rich content.”
Jewelry, fashion, beauty products and home accessories including exclusive pieces from Naeem Khan, Badgley Mischka, Adrienne Landau, Raven Kauffman, Urban Decay, Be&D and others will be available for sale during a special live 48-hour event on HSN on March 1 & 2.
You can shop the collection on HSN.com starting February 14.
Homeshoppingista's Blog By Linda Moss 