ShopNBC’s Suzanne Somers Kicks Off Cancer Book Launch With ‘Larry King,’ ‘Today Show’ Appearances Today

Reminder: Suzanne Somers is scheduled to appear on CNN’s “Larry King Live” tonight, just a day before release of her latest book“Knockout: Interviews With Doctors Who Are Curing Cancer, And How To Prevent Getting It In The First Place.”

Somers, who this weekend was selling her book on ShopNBC, also has appearances set for both this morning and Tuesday on NBC’s “The Today Show,” according to her Web site.

The blonde singer-actress takes a holistic approach to health and medicine, which has put her at odds with the traditional medical community. She stirs controversy for her views.

ShopNBC, Tell Us Something We Don’t Know: Suzanne Somers Is Not A Doctor

ShopNBC must have checked with its legal department, because the network is going to great lengths to warn viewers that Suzanne Somers’ new book on cancer isn’t intended as medical advice. Then what’s the point of the book?

Just as we predicted, Somers is doing pre-sales on her new book, “Knockout: Interviews With Doctors Who Are Curing Cancer, And How To Prevent Getting It In The First Place,” on ShopNBC.

The book is due out Oct. 20, and Somers is appearing on ShopNBC Thursday and throughout the weekend, selling it and other items from her jewelry and clothing line.

Somers this year moved over from her long-time home-shopping home HSN to ShopNBC, which is selling her book for $19.95.

Somers, a cancer survivor and best-selling author, has sparked a lot of controversy with her views on not only cancer but the use of bioidentical hormones by women. The medical community has blasted Somers for doling out medical and health advice, and Somers has defended herself against the criticism of traditional doctors.

On ShopNBC.com, the network gave viewers many caveats about Somers’ book.

“Suzanne Somers does not have formal medical or scientific training,” the site says. “The information presented in this book is in no way intended as medical advice or as a substitute for medical counseling. The information should be used in conjunction with the guidance and care of your physician.”

And that’s not all.

“Your physician should be aware of all medical conditions that you may have, as well as the medications and supplements you may be taking,” ShopNBC’s site says. “The author of this book is not a medical doctor.”

Does anyone not know that Somers isn’t an MD?

The site said that in “Knockout,” Somers “interviews doctors who are using innovative cancer treatments. She is presenting in this book her observation and personal experience of the various cancer treatments methods developed and practiced by doctors from around the world and their opinions.”

Recently Somers sparked a controversy over comments she purportedly made about actor Patrick Swayze’s cancer treatment, remarks published after he died.

So what’s in her cancer book?

“Somers shares her personal choices and outlines an array of options and theories she has found from doctors and researchers across the country, including alternative treatments, integrative protocols and ideas for managing cancer,” ShopNBC’s Web site says. “Somers experts also provide nutrition, lifestyle and dietary supplement opinions to help empower and give hope to every person who is touched by this disease.”

Somers has written 18 books, including the No. 1 New York Times bestseller “Ageless,” as well as bestsellers “Breakthrough,” “Keeping Secrets,” “Eat Great, Lose Weight,” “Get Skinny on Fabulous Food,” “Eat, Cheat and Melt the Fat Away,” “Suzanne Somers’ Fast and Easy” and “The Sexy Years.”

This visit to ShopNBC, Somers’ second one, coincides with her birthday.

Somers, a very savvy marketer, is set to appear on CNN’s “Larry King Live” next Monday, the day before her new book is released.

Suzanne Somers Confirmed To Roll With Larry King Oct. 19, And Return to ShopNBC This Week

Suzanne Somers’ Web site was updated this morning, and she is in fact appearing on CNN’s “Larry King Live” on Oct. 19, the day before her new book on cancer is released.

The site also said that Somers will back on her new home shopping venue ShopNBC, after leaving HSN, this Thursday through Sunday.

Somers is a frequent guest on King’s show, and we’re sure the timing of her visit with him and her trip to Minnesota are no coincidence. She’s out promoting.

The blonde’s latest book , “Knockout: Interviews With Doctors Who Are Curing Cancer, And How To Prevent Getting It In The First Place,” will be released Oct. 20, a day after her King appearance. Somers is a cancer survivor.

We suspect she’ll be selling the book on ShopNBC as well.

ShopNBC Newbie Suzanne Somers Gearing Up For Release Of Her New Cancer Book

It looks like Suzanne Somers, who just left HSN to go to ShopNBC in one of home shopping’s biggest celebrity switches, is apparently gearing up to promote her latest book.

Somers, who has had many bestsellers, has written a new book called “Knockout: Interviews With Doctors Who Are Curing Cancer, and How To Prevent Getting It In The Future.” The book’s publication date is Oct. 20, and one poster on HSN.com claims that Somers is set to appear on CNN’s “Larry King Live” on Oct. 19, a day before the release.

Somers’ Web site lists her upcoming TV and personal appearances, but the King show is not on there yet. But Somers, a breast cancer survivor, has been a frequent guest of King’s.

Somers’ medical views and a number of her books have been quite controversial and drawn fire from doctors, who don’t take kindly to a non-physician doling out medical and health-care advice. Her approach to  cancer treatment and that women use bioidentical hormones have also drawn the criticism.

Around the time Somers made her first appearance on ShopNBC, a firestorm broke out over her alleged remarks about how actor Patrick Swayze’s death may have been triggered by his treatments for his cancer. In her blog, Somers later apologized and said the comments were made at a party, were not on the record and were taken out of context.

Somers may have played a dumb blonde on “Three’s Company,” but she is actually a savvy business woman, marketer and self-promoter, despite all the jokes about her ThighMaster. So it would not surprise us if she has booked a gig with King the night before her book comes out.

In her most recent blog, Somers explains that she has written her books to research problems she has faced, from being the child of an alcoholic to her battle with weight gains.

On ShopNBC Somers is selling a wide variety of merchandise, including apparel, jewelry, her Somersize food items and nutitional supplements.

What Is An ‘Exclusive’ Flaming Candle? Ask ShopNBC

ShopNBC, once known as the upscale purveyor of fine jewelry, is continuing its evolution to become more of a clone of QVC and HSN.

The No. 3 home shopping channel Tuesday is premiering “Enchantment Flameless Candles,” a new collection of flameless candles created from real wax featuring LED lights, timers, and fragrant scents.

Flameless candles have been a staple on QVC and HSN for years, although “Enchantment Flameless Candles are available exclusively at ShopNBC,” according to the network’s press release.

“We are pleased to announce the premiere of Enchantment Flameless Candles,” ShopNBC’s Director of Home Furnishings Deanna Heck said in a prepared statement.

“This new category is an exciting addition to our expanding home décor business,” she said. “Just in time for the holiday gift season, viewers will discover an aesthetically pleasing and safe alternative to traditional candles with the most up-to-date technologies in flickering LED lights, timers, and aromatic fragrances.”

ShopNBC Launches Diet Program, Perhaps So You Can Lose Weight You Gain After Porking Out On The Network’s New Gourmet Line

ShopNBC  Saturday kicked off  its “Eat Right America” show series, just a day after it premiered its gourmet cooking  event, where the Culinary Institute of America participated. 

 

The No. 3 home shopping channel is looking to expand its offerings, hence the move into selling a weight-loss program and gourmet food and wares this week. It just seems a bit ironic to hawk a diet system a day after offering calorie-rich chow during a “ShopNBC Cooks” event.

According to ShopNBC, Eat Right America’s goal is to provide “a permanent solution to America’s weight-loss problem and hope for future generations.” Eat Right America provides an online, personalized weight-loss and fitness solution that’s  helped nearly 9,000 patients, we’re told.

On tap Saturday were Dr. David Wertheimer and fitness expert Tracey Mallet with ShopNBC hosts Kristine Kvanli, Allison Waggoner, and Kimberly Wells.

The Eat Right America Weight-Loss Solution

The Eat Right America plan is based on an initial online, automated consultation. At the conclusion, the participant is provided a detailed nutrient assessment, a health risk evaluation, and a comprehensive personal eating plan designed to provide all the nutrients they need to eat their way to an ideal weight.

The program’s web site is supposed to provide the motivation, education, direction and support every person needs to succeed including the ERA Café — a social network of like-minded people with similar needs. You can also track  your daily eating plan on the site.

The “Eat for Health” two-book series — “The Mind and Body Makeover” includes step-by-step instructions on how to eat to hit your ideal weight, along with nutritious recipes.

There is also a  “Eat for Health” Audio Book.

ShopNBC Caters To Foodies With New Gourmet Cook Shows

ShopNBC is expanding and looking to hook foodies.

The home shopping channel will offer its first-ever “ShopNBC Cooks” gourmet food gift event, which will feature 12 hours of expert guests, gourmet foods, Wüsthof Cutlery, Le Creuset, ProBake Bakeware, professional-quality kitchen essentials, holiday gifts.

The Network will also premiere  “The Culinary Institute of America” — offering master chef created cookware, tools, and Culinary Boot Camps.

The event launches Friday, Oct.  9 at 12 a.m. ET with the “Kitchen Essentials” and “Gourmet Kitchen” shows, followed by an additional 10 hours of programming beginning at 12 p.m. ET. As part of the network’s ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; mobile devices (iPhone and iPod touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

 

ShopNBC Cooks Gourmet Gift Event for Food Enthusiasts.

ShopNBC hosts and expert guests “will bring to life an array of premium lifestyle brand names in cookware, cutlery, kitchen tools, and cooking essentials with informative product demonstrations,” crowed the press release on the new shows.

The “Gourmet Holiday Food” show series during the event will feature food options perfect for holiday gifting and entertaining, including Hancock lobster tails and lobster rolls and Heartbrand Akaushi Kobe sirloin steaks.

“It’s a pleasure to announce the first ever ShopNBC Cooks event,” said John Schrogie, the network’s diector of housewares. “Through informative on-air presentations from our expert guests and hosts, viewers will be introduced to a number of well known culinary brands and gourmet foods that will transform their time in the kitchen and make meal preparation easier and more enjoyable,”

“This exciting event is a wonderful preview of what’s to come at ShopNBC,” he added. “We are continuing to expand our kitchen, housewares, and gourmet food offerings, which will make for wonderful gifts this holiday season, as we further establish our multi-platform as a destination for culinary enthusiasts nationwide.”

As part of the ShopNBC Cooks event, the Culinary Institute of America show will debut at 12 pm ET.

ShopNBC host Brian Kessler and expert guest Laura Pickover, who is also director of the food enthusiast programs at the Culinary Institute, will present tailored packages of the Institute’s Culinary Boot Camps for food enthusiasts. Along with Kessler and Pickover, Master Chef Ron DeSantis will present products designed by the world-famous master chefs at the college. including 7-ply cookware, Vita-Mix blenders, and cutlery.

“We are pleased to be partnering with The Culinary Institute of America,” Schrogie said. “Through this strategic relationship, customers will discover premium cookware, culinary expertise, and through the Culinary Boot Camp experience: the unique opportunity to step inside the walls of the famous culinary college that has trained some of the most prestigious master chefs in the world.”

ShopNBC will also offer Culinary Boot Camps sxclusively tailored for its viewers

Designed and taught by the masters at the Culinary Institute, the Boot Camps provide a unique opportunity for food enthusiasts to spend two or five days at the famed location in Hyde Park and learn the foundation and fundamentals of food preparation.

After ShopNBC Departure, Jewelry Designer Dallas Prince Premieres With A Flourish On HSN

Jewelry designer Dallas Prince made her grand entrance on HSN Wednesday night, telling viewers “this is the most excited I’ve ever been,” and that she hasn’t even been able to sleep in anticipation of her premiere.

“This is heaven on earth to be here at HSN,” Prince said.

We guess that doesn’t say much for ShopNBC, the No. 3 and more upscale home shopping channel where she has been selling her jewelry for many years. She has a loyal customer base there, and many of her followers were surprised at her move to HSN.

First Suzanne Somers going over to ShopNBC from HSN, and now Prince at HSN. Hey, these switches rocked the home shopping world.

Prince, a long-haired blonde who was clad in a white suit, was wearing one of the pieces she was selling: a ruby and diamond cross-locket enhancer that is reversible. It sells for $799.90. Prince’s vintage-inspired pieces don’t come cheap. Despite the big price tag, the cross locket sold out.

“I love, crave and adore crosses,” said Prince, who is known for her cross designs.

HSN has had seven of Prince’s prices in its Web site for days, and one garnet, white topaz and marcasite ring has already won two perfect five-star reviews, host Lynn Murphy pointed out.

One caller and ShopNBC watcher said she had 200 of Prince’s pieces.

“I’m so happy you’re on HSN now,” the woman said.

Prince told HSN viewers that “my statement is texture, color.” Jewelry should be timeless, according to Prince, “but it has to set you apart.”

Murphy was wearing one of Prince’s designs, a $399 multirow garnet necklace. Host Bobbi Ray Carter gave viewers a sneak peek at that same piece earlier this week, as we noted. It also sold out.

Prince will be back on HSN in January.

Her debut helped kick off Gem Month on HSN, so rock hounds like us are pretty happy. The hell with the World Series.

ShopNBC Holds Fire Sale on HSN’s New Jewelry Line, Dallas Prince

With jewelry designer Dallas Prince debuting on HSN Wednesday night, her old home shopping venue if trying to unload her inventory there.

ShopNBC’s Web site today says it is offering “hot new markdowns” on Prince’s jewelry. Prince spent years selling her lovely wares on ShopNBC, but now she’s making the switch to the Southern Channel.

Jewelry Designer Dallas Prince Makes Her HSN Debut Tonight After Exiting ShopNBC

A reminder: Jewelry designer Dallas Prince will have her premiere show on HSN Wednesday night at 11 p.m. Prince, a sweet blonde with impeccable jewelry, spent many years as one of ShopNBC’s vendors. 

Her switch to HSN was a jolt to her fans, but she is just one of a long list of jewelry makers who have recently migrated to HSN from ShopNBC.  It’s unclear if HSN recruited them or ShopNBC just didn’t renew their deals. 

On a totally unrelated note, QVC has a new — and better — channel position on Comcast’s line-up in northern New Jersey. The dominant home shopping moved overnight from Channel 12 to Channel 3.

We were in a small panic when we turned on the tube this morning and saw ESPN instead of QVC. Comcast swapped places for QVC and ESPN, with QVC in the sport’s channel’s old Channel 3 berth and ESPN  in QVC’s former slot at Channel 12.