ShopNBC Caters To Foodies With New Gourmet Cook Shows

ShopNBC is expanding and looking to hook foodies.
The home shopping channel will offer its first-ever “ShopNBC Cooks” gourmet food gift event, which will feature 12 hours of expert guests, gourmet foods, Wüsthof Cutlery, Le Creuset, ProBake Bakeware, professional-quality kitchen essentials, holiday gifts.
The Network will also premiere  “The Culinary Institute of America” — offering master chef created cookware, tools, and Culinary Boot Camps.
The event launches Friday, Oct.  9 at 12 a.m. ET with the “Kitchen Essentials” and “Gourmet Kitchen” shows, followed by an additional 10 hours of programming beginning at 12 p.m. ET. As part of the network’s ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; mobile devices (iPhone and iPod touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

 


ShopNBC Cooks Gourmet Gift Event for Food Enthusiasts.

ShopNBC hosts and expert guests “will bring to life an array of premium lifestyle brand names in cookware, cutlery, kitchen tools, and cooking essentials with informative product demonstrations,” crowed the press release on the new shows.

The “Gourmet Holiday Food” show series during the event will feature food options perfect for holiday gifting and entertaining, including Hancock lobster tails and lobster rolls and Heartbrand Akaushi Kobe sirloin steaks.

“It’s a pleasure to announce the first ever ShopNBC Cooks event,” said John Schrogie, the network’s diector of housewares. “Through informative on-air presentations from our expert guests and hosts, viewers will be introduced to a number of well known culinary brands and gourmet foods that will transform their time in the kitchen and make meal preparation easier and more enjoyable,”

“This exciting event is a wonderful preview of what’s to come at ShopNBC,” he added. “We are continuing to expand our kitchen, housewares, and gourmet food offerings, which will make for wonderful gifts this holiday season, as we further establish our multi-platform as a destination for culinary enthusiasts nationwide.”

As part of the ShopNBC Cooks event, the Culinary Institute of America show will debut at 12 pm ET.

ShopNBC host Brian Kessler and expert guest Laura Pickover, who is also director of the food enthusiast programs at the Culinary Institute, will present tailored packages of the Institute’s Culinary Boot Camps for food enthusiasts. Along with Kessler and Pickover, Master Chef Ron DeSantis will present products designed by the world-famous master chefs at the college. including 7-ply cookware, Vita-Mix blenders, and cutlery.

“We are pleased to be partnering with The Culinary Institute of America,” Schrogie said. “Through this strategic relationship, customers will discover premium cookware, culinary expertise, and through the Culinary Boot Camp experience: the unique opportunity to step inside the walls of the famous culinary college that has trained some of the most prestigious master chefs in the world.”

ShopNBC will also offer Culinary Boot Camps sxclusively tailored for its viewers

Designed and taught by the masters at the Culinary Institute, the Boot Camps provide a unique opportunity for food enthusiasts to spend two or five days at the famed location in Hyde Park and learn the foundation and fundamentals of food preparation.

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