Actress Eva Longoria will appear live on Evine on Tuesday to premiere her TechnoMarine women’s watch collection, joining a long list of celebs that are selling their wares on home shopping networks.
“I cannot wait for the opportunity to show off this collection live at Evine,” the Mexican-American star said in a canned statement.
“This collection is the result of a close collaboration between myself and TechnoMarine and I’m really pleased with how it turned out. The timepieces are a true reflection of my personal style and each graceful design was created to be enjoyed every day.”
The Eva Longoria for TechnoMarine collection is the result of Eva’s collaboration with TechnoMarine, “and is a dazzling collection of ten unique timepieces which embody today’s modern woman with timeless design and classic sophistication,” according to a press release from the channel that’s been dubbed the watch network.
Longoria will present the collection live from Evine studios during the three-hour premiere at 8pm ET. Before the premiere, she will appear on Evine’s Facebook Live show dubbed “Beyond Backstage,” a candid, unscripted conversation with Eva and will give fans a behind the scenes peek.
“Eva Longoria has long been a style icon and we couldn’t be more excited to welcome her to the Evine family,” Evine CEO Bob Rosenblatt said. “Eva has truly taken a hands-on role in the development and design of this collection, allowing the confidence, beauty and distinct style she’s known for to be channeled into each and every timepiece. We are excited to introduce her collection to our jewelry and watch fans.”
Here is the boilerplate on Longoria:
Eva Longoria is an award-winning actress, producer, director, entrepreneur, “Desperate Housewives” alum and philanthropist. She established The Eva Longoria Foundation, co-founded Eva’s Heroes and is the spokesperson for Padres Contra el Cancer, each with a different focus supporting the Latino community and youth with special needs.
A Brand Ambassador for L’Oreal Paris, Longoria owns BESO Hollywood, her own production company, UnbeliEVAble Entertainment, two fragrances “EVA, by Eva Longoria” and “EVAmour,” has a New York Times bestselling cookbook EVA’s KITCHEN, her own bedding and bath collection with JCPenney, the Eva Longoria Home Collection, and most recently her first apparel line, The Eva Longoria Collection, sold exclusively at The Limited.