Legendary actress Rita Hayworth suffered from one of the most devastating diseases of our time, Alzheimer’s, and HSN is debuting a jewelry line based on her baubles on Friday to raise money and awareness for this life destroyer.
HSN Inc.’s philanthropic arm is partnering with the Alzheimer’s Association for this initiative. In addition to the home shopping channel, other HSN Inc. brands will be participating in this initiative, namely Ballard Designs and TravelSmith.
Rita Hayworth
In collaboration with Hayworth’s daughter, Princess Yasmin Aga Khan, HSNi Cares teamed up with the Alzheimer’s group for a 10-day campaign from that is running through May 10 to generate awareness of this disease.
The campaign’s centerpiece is a two-hour HSN Cares special Friday at 7 p.m. featuring the launch of the HSN Cares Rita Hayworth Jewelry Collection, inspired by the actress’s classic favorite pieces. And 10 percent of the purchase price from all items in the collection going to the Alzheimer’s Association.
“HSN Cares is proud to partner with the Alzheimer’s Association and Princess Yasmin to honor the legacy of Rita Hayworth,” HSN President Bill Brand said in a canned statement. “We hope to generate widespread awareness for the Alzheimer’s Association, while creating meaningful connections through the impactful story of Rita Hayworth’s battle with the disease.”
The Rita Hayworth collection features 25 pieces designed with influence from items in Rita’s personal jewelry collection including: a 20.7 carat CZ three-stone engagement ring ($49.95); CZ and cultured freshwater pearl necklace ($199.95); a simulated emerald necklace & earrings set ($159.95); and a 23.75 carat CZ marquis and pave bracelet ($69.95).
Princess Yasmin will phone in during the show and to talk about the collection.
The charity also chimed in about the collaboration.
“The Alzheimer’s Association is proud to partner with HSNi Cares to both raise awareness about Alzheimer’s disease and raise critically needed funds for Alzheimer’s care, support and research programs,” said Maria Carrillo, chief science officer of the Alzheimer’s Association.
“With more than 5 million Americans living with Alzheimer’s disease, and more than 15 million people providing care, it is important that we all work together to change the trajectory of this disease and the commitment by HSNi Cares is greatly appreciated,” she said.
HSNi brands Ballard Designs and TravelSmith are also supporting the cause by providing their customers the opportunity to make a donation over the phones and online through May 16.
Homeshoppingista's Blog By Linda Moss 