HSN To Debut Rita Hayworth Jewelry Line To Support Alzheimer’s Research

Legendary actress Rita Hayworth suffered from one of the most devastating diseases of our time, Alzheimer’s, and HSN is debuting a jewelry line based on her baubles on Friday to raise money and awareness for this life destroyer.

HSN Inc.’s philanthropic arm is partnering with the Alzheimer’s Association for this initiative. In addition to the home shopping channel, other HSN Inc. brands will be participating in this initiative, namely Ballard Designs and TravelSmith.

Rita Hayworth

Rita Hayworth

In collaboration with Hayworth’s daughter, Princess Yasmin Aga Khan, HSNi Cares teamed up with the Alzheimer’s group for a 10-day campaign from that is running through May 10 to generate awareness of this disease.

The campaign’s centerpiece is a two-hour HSN Cares special Friday at 7 p.m. featuring the launch of the HSN Cares Rita Hayworth Jewelry Collection, inspired by the actress’s classic favorite pieces. And 10 percent of the purchase price from all items in the collection going to the Alzheimer’s Association.

“HSN Cares is proud to partner with the Alzheimer’s Association and Princess Yasmin to honor the legacy of Rita Hayworth,” HSN President Bill Brand said in a canned statement. “We hope to generate widespread awareness for the Alzheimer’s Association, while creating meaningful connections through the impactful story of Rita Hayworth’s battle with the disease.”

The Rita Hayworth collection features 25 pieces designed with influence from items in Rita’s personal jewelry collection including: a 20.7 carat CZ three-stone engagement ring ($49.95); CZ and cultured freshwater pearl necklace ($199.95); a simulated emerald necklace & earrings set ($159.95); and a 23.75 carat CZ marquis and pave bracelet ($69.95).

Princess Yasmin will phone in during the show and to talk about the collection.

The charity also chimed in about the collaboration.

“The Alzheimer’s Association is proud to partner with HSNi Cares to both raise awareness about Alzheimer’s disease and raise critically needed funds for Alzheimer’s care, support and research programs,” said Maria Carrillo, chief science officer of the Alzheimer’s Association.

“With more than 5 million Americans living with Alzheimer’s disease, and more than 15 million people providing care, it is important that we all work together to change the trajectory of this disease and the commitment by HSNi Cares is greatly appreciated,” she said.

HSNi brands Ballard Designs and TravelSmith are also supporting the cause by providing their customers the opportunity to make a donation over the phones and online through May 16.

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7 Responses to “HSN To Debut Rita Hayworth Jewelry Line To Support Alzheimer’s Research”

  1. Twat Waffles Says:




    God bless all whom are affected by this brain disease.

    I watched Dr. Sanjay Gupta’s marijuana special, in the show there was scientific evidence and long studies done that these Alzheimer patients were smoking it, and that some substance in the marijuana was acting like a barrier on spots of the brain where the Alzheimer’s begins where plaque forms, and the marijuana negated the plaque from forming which contributed to helping these patients out significantly.

    Not an advocate but if it were my loved one I’d look into it. Hope that can help someone out there.

    Rita Hayworth was a true beauty, ravishing red!

  2. iknowplenty Says:

    That’s pretty cool!

  3. Border Collies Mom Says:

    I was wondering the same thing… where’s Linda been, to keep the rest of us all informed?????

  4. border collies mom Says:

    The last post I can see from Linda, is May 5th – …. ? I’ve been following this blog for many years, I am going through withdrawals !

  5. Stealth01 Says:

    Linda, something changed with the formatting of your blog. None of your June and July posts show up unless the reader navigates to the archives. For anyone taking a quick look at the blog, it appears that it hasn’t been updated since May.

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