Posts Tagged ‘Ballard Designs’

HSN To Debut Rita Hayworth Jewelry Line To Support Alzheimer’s Research

May 5, 2015

Legendary actress Rita Hayworth suffered from one of the most devastating diseases of our time, Alzheimer’s, and HSN is debuting a jewelry line based on her baubles on Friday to raise money and awareness for this life destroyer.

HSN Inc.’s philanthropic arm is partnering with the Alzheimer’s Association for this initiative. In addition to the home shopping channel, other HSN Inc. brands will be participating in this initiative, namely Ballard Designs and TravelSmith.

Rita Hayworth

Rita Hayworth

In collaboration with Hayworth’s daughter, Princess Yasmin Aga Khan, HSNi Cares teamed up with the Alzheimer’s group for a 10-day campaign from that is running through May 10 to generate awareness of this disease.

The campaign’s centerpiece is a two-hour HSN Cares special Friday at 7 p.m. featuring the launch of the HSN Cares Rita Hayworth Jewelry Collection, inspired by the actress’s classic favorite pieces. And 10 percent of the purchase price from all items in the collection going to the Alzheimer’s Association.

“HSN Cares is proud to partner with the Alzheimer’s Association and Princess Yasmin to honor the legacy of Rita Hayworth,” HSN President Bill Brand said in a canned statement. “We hope to generate widespread awareness for the Alzheimer’s Association, while creating meaningful connections through the impactful story of Rita Hayworth’s battle with the disease.”

The Rita Hayworth collection features 25 pieces designed with influence from items in Rita’s personal jewelry collection including: a 20.7 carat CZ three-stone engagement ring ($49.95); CZ and cultured freshwater pearl necklace ($199.95); a simulated emerald necklace & earrings set ($159.95); and a 23.75 carat CZ marquis and pave bracelet ($69.95).

Princess Yasmin will phone in during the show and to talk about the collection.

The charity also chimed in about the collaboration.

“The Alzheimer’s Association is proud to partner with HSNi Cares to both raise awareness about Alzheimer’s disease and raise critically needed funds for Alzheimer’s care, support and research programs,” said Maria Carrillo, chief science officer of the Alzheimer’s Association.

“With more than 5 million Americans living with Alzheimer’s disease, and more than 15 million people providing care, it is important that we all work together to change the trajectory of this disease and the commitment by HSNi Cares is greatly appreciated,” she said.

HSNi brands Ballard Designs and TravelSmith are also supporting the cause by providing their customers the opportunity to make a donation over the phones and online through May 16.

HSN Readies National Campaign For Habitat For Humanity

May 21, 2014

It’s nice to hear that HSN is doing good.

HSNi Cares, the philanthropic arm of HSN’s parent company, on June 1 will launch a national campaign to support of Habitat for Humanity International. The network, by the way, is breaking ground on its fourth Habitat for Humanity of Pinellas County home this month.

HSN, Ballard Designs, TravelSmith and Improvements “will promote Habitat’s vision of a world where everyone has a decent place to live,” according to a press release Wednesday.

Customers of these brands will be able to make a donation in support of the campaign when buying online or by phone from June 1 to 30.

“At HSNi, we strive to create a culture of generosity, where creative people who are passionate about what they do have a way to give back, not only to our local community, but to causes that impact women and families everywhere,” our buddy Bill Brand, chief marketing and business development officer for HSN Inc., said in a canned statement.

“We are excited to build on the strong partnership we forged with Habitat by introducing our first national campaign in support of the tremendous work the organization does with families worldwide,” he said.

As part of the campaign, on June 6, HSNi Cares and Improvements Cares will team up and make a donation of $3 an item for select Improvements products sold on HSN.

When customers purchase these items on their HSN credit card, the donation will be doubled to $6. Additionally, Ballard Designs and TravelSmith will work to raise awareness for Habitat among their customers and raise funds for the organization.

HSN employees each receive two days of paid time off for community service annually. Since 2010, employees have volunteered more than 2,000 hours to help build four houses for Habitat for Humanity.