QVC Thursday officially announced the launch of a second network, QVC Plus.
The channel, mentioned on a second-quarter earning call earlier this month, will be a three-hour delay of QVC’s live broadcast.
“One of the secrets of QVC’s success is that we offer customers the joy of discovery,” Mary Campbell, QVC’s Senior Vice President of Multichannel Platforms. “QVC Plus provides an additional discovery experience for our customers, and more ways to view our unique, ever-changing curation of people, places and finds.”
The new channel will offer the same customer service as QVC’s primary channel, but its onscreen graphics will say that it is a prerecorded show.
Future plans for QVC Plus may include special programming shown only on the channel to further expand QVC’s offerings. QVC’s international networks in the United Kingdom and Germany have offered multiple broadcast channels for some time now, some dedicated specifically to QVC’s prestige beauty offerings.
Here is who will be getting QVC Plus immediately:
* DirecTV channels 79 and 315)
* MCTV (channel 158)
* Kuhn Communications (channel 214)
* Thames Valley (channel 94)
* Cincinnati Bell Fioptics (channel 244)
In addition, QVC has confirmed carriage deals with Time Warner Cable and Bright House Networks.
QVC PLUS will be available to Bright House Network subscribers beginning in September in the following markets: Bakersfield, Calif.(channels 250 and 1250 HD); Birmingham, Ala.L (channels 273 and 1273 HD); Detroit(channels 188 and 388 HD); Indianapolis (channels 273 and 1273 HD); Central Florida (channels 225 and 1329 HD); and Tampa (channels 162 and 1329 HD).
QVC Plus will be broadcast live on QVC’s website, and additional digital commerce functionality will be coming soon.