Whenever anyone mentions diamonds, they get our attention. And HSN has. And we’re talking ethical diamonds here.
HSN is teaming up with jewelry designer Kara Ross to debut the Diamonds Unleashed collection, which supports women’s empowerment, on Dec. 13, the home shopping network said Thursday.
Diamonds Unleashed has partnered with She’s the First and Girls Who Code, and will donate all net profits from the sales of jewelry and products after expenses and has committed to make a minimum donation of $20,000 to each organization.
HSN said in its press release:
The brand will be brought to life through a collection of jewelry and other products, a powerful network of influential ambassadors, and a platform of compelling content that is educational and engaging.
“I was so excited when Mindy approached me and wanted to be the first retailer to launch Diamonds Unleashed,” Ross said in a canned statement.
“The network of women that HSN provides access to is so exciting for a brand like ours as we are trying to create a shift in mindset,” Ross said. “I want to do for diamonds what Victoria’s Secret did for lingerie. When people think about diamonds they think about love and marriage. We’re redefining the act of engagement: that of engaging with your community and with the world at large.”
The jewelry will debut on HSN exclusively Dec. 13.
Ross designed the Diamonds Unleashed logo as a symbol of female empowerment.
It’s the “the shape of two diamonds, one elevating outside the other; those two shapes together form a heart,” the press release said. “The heart symbolizes the unifying philanthropic power of women helping women, to help create the next generation of strong female leaders.”
“Kara Ross is an amazingly talented designer and visionary woman who inspires everyone she meets,” HSN CEO Mindy Grossman said.
“We are thrilled to welcome the Diamonds Unleashed By Kara RossS collection to HSN’s fine jewelry portfolio. This transformational brand not only features beautiful product, but it represents a movement that empowers, educates and entertains women. Diamonds Unleashed aligns perfectly with HSN’s core values and I am honored to be one of its ambassadors.”
The collection for HSN features 28 pieces necklaces, rings, earrings and bracelets ranging in price from $129 to $1,399.
Each piece in the collection features genuine diamonds – diamonds that are ethically sourced from mines in Australia and Canada and manufactured to exceed minimum standards in: health, safety, the environment, human rights, quality management and financial capacity, as well as ethical and anti-corruption practices.
For more information about Diamonds Unleashed and the support of these organizations, visit http://www.diamondsunleashed.org/charity-partners.