Posts Tagged ‘Sur La Table’

Sur La Table Shakes Up Some Sales On ShopNBC

April 27, 2011

ShopNBC is getting cute with its press relases, and we actually likey.

It announced Tuesday that the debut of its Sur La Table Kitchen show series Monday “cooked up four sell-outs in short order, including the network’s Today’s Top Value offer.”

Here’s what else the press release said: “With a 30-year heritage, Sur La Table’s namesake line of fine kitchenware and innovative gadgets, including a number of exclusive Cuisinart appliances, met with great customer enthusiasm and achieved strong performance across the ShopNBC network.”

The Sur La Table Today’s Top Value, a 10-Piece Hard Anodized Cookware Set, sold out, making it the network’s most successful Top Value cookware offer ever.

Additional bestsellers during the Sur La Table show series included three sell-outs in less than 20 minutes. Customers ordered all available units of the Sur La Table Set-of-Two Hard Anodized Nonstick Skillets, Cuisinart Smart Stick 200 Watt Immersion Blender, and Cuisinart 1.5 Quart Three-in-One Frozen Yogurt, Ice Cream & Sorbet Maker.

ShopNBC claims that the “special” appearance of QVC retread Bob Bowersox was a plus, but we believe the network exaggerated a bit.

“Households across America were mesmerized by his extensive kitchen know-how, practical advice and helpful presentations,” the ShopNBC press release said.

Mesmerized? We find that hard to swallow.

“The strong debut of our brand on ShopNBC was a great opportunity fully realized,” Jacob Maurer, vice president of merchandising, said in a canned statement. “I was very much impressed by how positively our premium lifestyle brand was received by the ShopNBC customer as well as by the successful sell-through of our featured products. The ShopNBC team was an absolute pleasure to work with. All of us at Sur La Table look forward to our future endeavors together.”

And leave it to ShopNBC president Bob Ayd to get his two cents in.

“We are thrilled with the resounding customer response to the Sur La Table brand,” Ayd said in his canned statement. “Our customers have a passion for cooking and crave newness. I’m so pleased in how wedelivered an entertaining shopping experience across our network, showcasing an assortment of exclusive kitchen must-haves at compelling values. We look forward to providing our customers with ongoing access to the premium Sur La Table product and culinary experience.”

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Sur La Table Coming To ShopNBC Monday, Dragging Along QVC Vet Bob Bowersox

April 22, 2011

National kitchenware retailer Sur La Table, who we know from Kierland Commons in Scottsdale, will be debuting on ShopNBC Monday.

“Never before seen on TV retailing,” as the press release says, the Sur La Table Kitchen Show will feature the retailer’s namesake line of kitchenware and gadgets, including exclusive Cuisinart appliances, to the delight of ShopNBC’s loyal viewers, who are sure to get everything they need to make the kitchen the center of their home.

As part of the premiere, The Sur La Table Kitchen Show will include cookware, bakeware, gadgets, cutlery and table settings
as well as exclusive, brightly colored Cuisinart appliances including mixers, food processors, blenders and more.

Sur La Table guest expert Jacob Maurer with be showing off the latest innovations and technology in kitchen appliances as well as unique and exclusive items including knives, kitchen tools and tableware.

In addition, ShopNBC culinary expert and cook book author Bob Bowersox — a QVC retread — will launch The Sur La Table Show premiere with a “Today’s Top Value” offer: The Sur La Table 10-Piece Hard Anodized Cookware Set with Bonus Cookbook, a $435 retail value available for $176.54 on that day only.

For more than 20 years (many of them at QVC, which ShopNBC fails to mention). Bowersox “has entertained households across America with his extensive knowledge, down-to-earth charm, and helpful presentations of kitchen innovations and appliances. From showcasing the latest in time-saving gadgets to sharing his own personal recipes, Bob’s kitchen know-how and advice gets viewers cooking with surprising and delicious results,” according to ShopNBC’s press release.

“We are thrilled to bring the premium brand of Sur La Table and its unique brand experience live to our customers,” ShopNBC president Bob Ayd said in a canned statement. “With a heritage of over 30-years, Sur La Table’s debut will entice cooks from all walks of life to interact with ShopNBC and shop a broad assortment of classic kitchenware and unique gadgets. We look forward to adding new flavor to their dedication to culinary diversity, innovation and authenticity — all at exceptional product and presentation values.”

“We’re excited to partner with ShopNBC on the premiere of The Sur La Table Kitchen Show,” Jacob Maurer, vice president of merchandising Sur La Table, we assume. “We are delighted to bring our passion for cooking and artful entertaining to the ShopNBC customer.”