Posts Tagged ‘Grayce’

HSN Jewelry Vendor Molly Sims And Actor Aaron Eckhart Are Still An Item

March 25, 2010

A couple of months ago we blogged about actress/model Molly Sims, who does the Grayce jewely line for HSN, being an item with actor Aaron Eckhart. Looks like that relationship is still a go.

The New York Daily News writes Thursday that Eckhart made at an appearance at “the launch” of Sims’ jewelry line at Henri Bendel in the Big Apple.

Funny, we thought that her Grayce launched on HSN in November.

What’s Up With Molly Sims Launching Her Jewelry Line In NYC Yesterday, When It’s Been On HSN For Two Months?

January 15, 2010

This gossip item is a bit confusing.

On Friday the New York Daily News’s gossip column had one line that says actress Molly Sims launched her new jewelry line, Grayce, at the W Hotel in Times Square yesterday.

Well, she actually launched her line in November on HSN.

So what was going on at the W?

US Weekly Says HSN Jewelry Designer And Actress Molly Sims Is Dating Our Favorite Since ‘Erin Brockovich,’ Sexy Actor Aaron Eckhart

December 1, 2009

Molly Sims and Her Grayce HSN Line

Model-turned-actress Molly Sims has been up to more than just designing a new jewelry line for HSN: She’s seeing handsome actor Aaron Eckhart.

According to the Nov. 30 issue of Us Weekly, Sims and Eckhart have been dating for several months and were recently seen together in a restaurant in Louisiana. Eckhart is on location filming a movie, “Battle: Los Angeles.”

We’ve been a fan of Eckhart ever since 2000, when we saw him playing the sexy, sensitive, long-haired biker George that romances Erin Brockovich, played by Julia Roberts.

We loved this bit of dialog in the movie when Eckhart, as George, asks Brockovich for her number, and she asks him which one.

George says: “How many numbers you got?”

Brockovich says: “Oh, I got numbers comin’ outta my ears. For instance: 10.”

George: “10?”

Brockovich: “Yeah. That’s how many months old my baby girl is.”

George: “You got a little girl?”

Brockovich: “Yeah. Yeah, sexy, huh? How ’bout this for a number? Six. That’s how old my other daughter is, eight is the age of my son, two is how many times I’ve been married – and divorced; 16 is the number of dollars I have in my bank account. 850-3943. That’s my phone number, and with all the numbers I gave you, I’m guessing zero is the number of times you’re gonna call it.”

She’s wrong. He does call. Only in the movies, folks.

Anyway, we digress. Sims last month debuted her new fashion jewelry line, Grayce, on HSN.

Sims is also in another section of the same US Weekly issue, in its “Splurge vs. Save” feature. Sims was photographed wearing several layered necklaces. But surprisingly enough, none of them appear to be from her HSN Grayce line.

O Magazine Features Joan Rivers’ QVC Trenchcoat And Molly Sims’ HSN Jewelry

November 20, 2009

Oprah Winfrey’s magazine O shows a lot of love for home shopping in its December issue.

First, O did a small story on Joan Rivers, who has been selling jewelry on QVC for 19 years. The Q-and-A with Rivers about her QVC line was written by Adam Glassman, O’s creative director. He wins our admiration by writing “TV shopping is my number one guilty pleasure.”

Thanks for coming out of the closet with us, Adam!

In O, Rivers is quoted as saying she went to QVC when “nobody except dead celebrities was doing merchandise on TV.”

The magazine has a photo of a leopard-print trenchcoat that’s part of Rivers’ QVC line.

Molly Sims

A few pages later, two HSN jewelry vendors were featured in Winfrey’s magazine.

Actress Molly Sims, during the recent premiere of her Grayce jewelry on HSN, mentioned that one of her pieces was in O. Her asymmetrical ring, at $40, was part of a feature headlined “Great Buys Under $50.”

There was another HSN piece in that article: $45 hoop earrings with rhinestones from Glow by Sheila Faji.

Actress Molly Sims Makes A ‘Grayceful’ Debut On HSN With Her Fashion Jewelry Line

November 14, 2009

569882_alt1Actress-model Molly Sims is a jewelry geek like us. And it showed during the launch of her new HSN line, Grayce, Friday night. That’s a good thing.

“Jewelry is my passion,” Sims said.

The actress, who was in TV’s “Vegas,” has certainly received a lot of press for her fashion jewelry line, including coverage on “The Today Show,” and in Oprah Winfrey’s “O” magazine and InStyle magazine. But it was a bit much for HSN to call Sims’ jewelry premiere a “World Launch.”

The long-haired blonde was very down-to-earth in her two-hour debut with host Colleen Lopez.

“These are my modern great basics,” Sims said of her collection, which includes lots of cuffs and necklaces in a variety of metal colors — silver, yellow gold, rose gold and hematite.

The ex-model got her love of baubles from her mom. Sims’ mother has collected jewelry for over 30 years, going to estate sales to buy.

“My mother always taught me beauty is not about price,” Sims told viewers. “It’s about do you like the piece.”

But we think the best testimonial Sims gave for her jewelry was her comment that she had worn a layered, braided necklace from her HSN line recently on a date, and the date went well. Sounds promising to us.

Sims’ said her mother Dorothy was watching the show, and that it was her mom’s words that prompted her to give her line the “Grayce” moniker. Mom always told Sims to live life “graceful and grateful,” the actress said.

The price points on the Grayce pieces were $30 to $100.

Actress Molly Sims’ New Jewelry Line, Grayce, Premieres Friday Night On HSN

November 13, 2009


Molly Sims

HSN is really going all out to promote actress Molly Sims’ new jewelry line, Grayce. It debuts Friday night at 10 p.m.

There are several video clips of the gorgeous blonde on HSN’s Web site, and the network has been running many promos of Sims and her jewelry.

Sims, part of the cast of the show “Vegas,” even wrote a letter posted on HSN’s Web site.

“This is the first time I have ever put my name on a product, and I couldn’t possibly be more proud of the outcome,” Sims wrote.

“I started collecting jewelry at a very young age,” she continued. “My mother used to travel to estate auctions and sales and buy boxes and boxes of jewelry – so it’s no surprise I grew up playing in my mother’s jewelry box! Jewelry was the first thing that really distinguished my personal style, and to this day, I still build all my outfits around jewelry, whether it’s going to lunch with a girlfriend or to a red-carpet event.”

Sims’ pieces include large cuffs studded with crystals and a variety of necklaces.

“Grayce is inspired by all aspects of my life,” she wrote. “From my varying career roles (actress, model, humanitarian) to the many sides of my style and personality (downtown girl, all-American girl, glamour girl, traveling gypsy girl) – this collection truly represents all of me. I love having the freedom to be a different girl from day to day – or even in the same day!”

HSN CEO Mindy Grossman is so psyched about Sims’ collection, the executive even mentioned it during a third-quarter conference call Thursday.

HSN Gets Momentum From ‘Her Side’ Of The Business, Like Jennifer Stallone’s Firma-Face: Suzanne Somers Not Missed

November 12, 2009


HSN CEO Mindy Grossman

Even though its third-quarter sales slipped a hair, HSN has momentum and is upbeat about the coming holiday season, according to company officials.

During a third-quarter conference call Thursday, HSN CEO Mindy Grossman fielded questions from Wall Street analysts about the company’s outlook for the rest of the year. 

“We’re optimistic going into the fourth quarter and seeing the trends continue from third quarter across multiple categories of the business, whether it’s new innovations in technology or, as you mentioned, in the ‘Her Side’ of the business,” Grossman said.

“We feel that both from an inventory perspective and a product-pipeline perspective we’re very well positioned going and in the quarter from everything from our gift strategies all the way to some of the new product introductions that we have had a lot of success with consistently,” she said.

Net sales for the HSN network and Web site (excluding HSN Inc.’s Cornerstone unit) decreased in the quarter to $467 million, versus $471 million last year, down 1 percent. However, operating income increased 115 percent to $37.1 million compared to $17.3 million in the prior year.

Chief financial officer Judy Schmeling said that the “slight sales decrease” was a reflection of the 6 percent lower-average price point for HSN items in the quarter, incuding an 18 percent decline in the average price point for the Today’s Special, “rather than any sizable mix shift.”

The network’s return rate dropped to 19.5 percent in the third quarter from 20.3 percent in the prior period; and inventory was down 15 percent.

In contrast to HSN, QVC saw its sales rise slightly in the third quarter. Earlier this week, QVC domestic posted $1.098 billion in revenue in the third quarter, a 2 percent increase from $1.073 billion in the year-ago period.

At HSN in the third quarter, gross profit increased 8 percent to $168.6 million. Unit growth was up 6 percent.

The No. 2 home shopping network has seen growing success with its fashion, beauty and jewelry lines, the “Her Side” of the business, according to Grossman.

“We have transformed our fashion businesses, exited unproductive brands and invested in the creation and developmemt of proprietary lifestyle brands with talented individuals who can bring a unique point of view to our customers,” Grossman said.

She cited as examples red-carpert designers Bagley Mischka, actress Molly Sims, rock star David Bowie’s model wife Iman and tennis champ Serena Williams. There was no mention of actress-author Suzanne Somers moved from HSN to ShopNBC during the third-quarter.

“It is important to note that at HSN we don’t just buy brand,” Grossman said. “We partner with visionaries, experts and design authorites to build propriety brands and bring them to life in unique and compelling ways.”

The CEO cited the line by Stefani Greenfield, Curations.

“We are now recognized in the fashion industry as a destination with strong leadership, innovation and a successful track record,” Grossman said.

In terms of the beauty category, HSN has added brands such as Benefit and Lancome, as well reaping success with its proprietary brands, such as Jennifer Stallone’s Serious Skin Care and FranBrand, the skincare line launched this week kby actess Fran Drescher.

HSN’s launch of Serious Skin Care’s Firma-Face in just four days in September sold almost 100,000 units, and more than 60 percent of customers signing up for Autoship, to ensure regular delivery, according to Grossman.

HSN has adjusted its jewelry product mix, resulting in unit growth of 13% this quarter, she said. Silver and fashion jewelry continue to be strong, with sales up 30 percent over last year “as customers responded to our wider range of price points and new designer introductions,” Grossman said.

She added that she is looking forward to the launch of Molly Sims’ jewelry line, Grayce, later this week.

Despite the dire economny, there was a 7 percent growth rate in sales from HSN’s best customers.

“We have been very focued in that segment of our business, and what we are seeing is her continuing to buy across multiple categories,” Grossman said

She explained that HSN is offering “The World of Carlos Falchi” and “Global Chic” from Iman.

Those are “businesses that completely go across jewelry, apparel, accessories, beauty, etc.,” Grossman said, noting that HSN’s viewers are “buying across multiple categories and we’re seing the increase in that best customer in the number of purchases she’s been making.”

InStyle Magazine Previews Actress Molly Sims’s New Jewelry Line For HSN

November 2, 2009

We’re still reading through our November InStyle magazine, and just saw that it has a two-page spread on model-turned-actress Molly Sims’s new jewelry line for HSN.

Sims, who starred in the NBC show “Vegas,” has a vintage-inspired fashion jewelry line called Grayce that premieres Nov. 13 on HSN.

In a story headlined “Vintage Molly,” the blonde talks about her mother, who is a big  jewelry collector and whose pieces inspired the actress.

Sims also explains that she named her HSN line Grayce because her mom told her “to live with grace.” Sims tweaked the name, she told InStyle, to make it sound more modern.

There are photos of several of Sims’s HSN pieces, including a $35 cocktail ring. In the photo’s caption, Sims says that for one event she wore two of her HSN rings, worth about $50, along with a $200,000 necklace from a major jewelry design house.

Now that’s what we call mixing low and high end.

Several other items from Sims’s HSN line are featured in the article, including a lariat necklace, a bold cuff and a layered necklace.

What Do Molly Sims, Fran Drescher, Sean ‘Diddy’ Combs And Badgley Mischka All Have In Common?

October 31, 2009


Badgley Mischka

What cable network will actress Fran Drescher, model-turned-actress Molly Sims, rapper/entrepreneur Sean Combs and the red-carpet fashion design team Badgley Mischka all be appearing on next month? It’s HSN.

An odder assortment of celebrities might be hard to find, but there will be lots of premieres of these stars and their products on HSN in November. If you are a fan of any of these folks, but hate home shopping networks, remember that you will get a chance to see these celebs live — unfiltered and without scripts — on HSN.

Sometimes it’s not a pretty sight, like when Jessica Simpson recently appeared on QVC. Other times it’s a pleasant surprise, like seeing the likable and amiable Tori Spelling and Paula Abdul when they sell their fashion jewelry on HSN.

Drescher has a skincare line, FranBrand, that will debut on HSN Nov. 10. HSN describes her as “the flashy girl from Flushing.”

Sims’s fashion jewelry line, Grayce, will premiere Nov. 13. Items are already up on HSN’s Web site.

Sean “Diddy” Combs, formerly known as Puff Daddy, has a fragrance line set to appear on HSN Nov. 30 and Dec. 1.

And Badgley Mischka, in the wake of a major recently announced deal, will premiere the American Glamour line Nov. 17, with a two-hour show.

We expect the legendary designers, and we mean that, Mark Badgley and James Mischka to be down in Florida.

We have a pair of pink metallic sandals from these guys that we bought at a Manhattan sample sale. That was years ago, but we could go to a black-tie event with those shoes and they’d look right in style.

On its Web site, HSN welcomed the celebrity newcomers to “the HSN family.”