Posts Tagged ‘inventor’

Is Lori Greiner Really The Queen Of QVC?

March 17, 2014

Parade magazine Sunday did a cover story on the judges of “Shark Tank,” including Lori Greiner, QVC’s answer to HSN’s Huggable Hanger inventor Joy Mangano.

http://parade.condenast.com/269999/jasonlynch/swimming-with-sharks-the-stars-of-shark-tank-tell-all-about-the-hit-show-where-inventors-dreams-come-true/

The story has a bio of 44-year-old Greiner, who it says is “known as the queen of QVC.” Well, we never heard her called the queen of QVC, but whatever.

The bio says Greiner, whose hair gets blonder and extensions longer every time we see her, “turned one idea — a plastic jewelry organizer for earrings — into a multibillion-dollar brand, creating over 400 products,” according to Parade.

Her most successful product is her “Scrub Daddy,” which we never heard of, that hit more than $15 million in sales in one year, Parade reported.

Greiner confesses that her biggest splurge is “jewelry and Cartier watches.”

QVC PR Department Lands Two Puff Pieces On Vendors In Philly Inquirer

April 4, 2010

Looks like QVC has a special “in” at The Philadelphia Inquirer. Within the span of a few days, the paper has done two features — or what in the newsroom are usually called “puff pieces,” or worse — on two QVC vendors.

Sunday there’s a lengthy story on QVC’s Topsy Turvy tomato planters and their “folksy inventor,” Bill Felknor.

It’s just like it sounds, folks. The hanging tomatoes grow from the bottom of planters that have soil in them, and you water them from the top.

But this Friday, The Inquirer did a feature on QVC’s resident inventor, Lori Greiner.

The Inquirer says that Felknor’s upside-down tomatoes are top sellers, and the story has a news hook.

Four new Topsy Turvy planters are coming out this year, “including ones for strawberries and hot peppers. Later this year comes a Topsy ‘patio terrace,’ comprising six plastic plant-platforms on a stand,” The Inquirer said, proud of its scoop.

“Where will it end?” the once-venerable paper then asks.

When indeed.

One thing is clear: Someone in the QVC PR department woke up.