Posts Tagged ‘Harley Pasternak’

QVC’s Lazy PR Department Should Ring In The New Year With More Timely Press Releases

January 7, 2010

Better late than never.

QVC’s crack PR department issued a press release Wednesday on the home shopping channel’s new programming “devoted toward making its customers’ lives more complete.”

That’s all well and good, but that programming kicked off on New Year’s Day, last Friday, almost a week ago. Why didn’t the release go out then? Was somebody too busy getting spiffed up for a New Year’s Eve to draft a press release?

Anyway, here’s QVC’s puffy spiel:

RESOLVE TO BE WHOLE
QVC RINGS IN THE NEW YEAR WITH PROGRAMMING DEVOTED
TOWARD MAKING ITS CUSTOMERS’ LIVES MORE COMPLETE

New Year’s resolutions are a lot easier to break than they are to make. To continue ringing in the New Year on the right path, multimedia retailer QVC is inviting its customers to lose the guilt and devote time instead toward achieving a “Whole You.” QVC’s “Whole You” programming, which kicked off Friday, Jan. 1, offers solutions to help make its customers’ lives more complete – from innovations in wellness and fitness to new ideas in fashion and beauty, as well as advice from leading experts in the health and fitness industry.

As a special feature to its “Whole You” programming, QVC will once again offer its customers “Whole You Wednesdays.” Beginning Jan. 6, throughout the month of January, each Wednesday the network will air a special lineup of health and fitness products, as well as offer expert advice from Marlea Clark, editor of Prevention Magazine.

“This year, we’re challenging our customers to lose their New Year’s resolutions and start gaining by focusing on ways they can personally enhance their well-being and make their lives more complete,” said Rich Yoegel, QVC’s director of merchandising. “It truly is essential to recharge, and with our ‘Whole You’ programming, we plan to bring our customers some new, exciting solutions and expert advice that will help guide them down a more complete path toward wellness.”

QVC will also welcome back some familiar faces, including renowned fitness and nutrition expert and acclaimed celebrity trainer Harley Pasternak, who will introduce some new fitness and wellness ideas in January, as well as bring back some of his best-sellers from his September 2009 debut.

QVC’s “Whole You” programming will be offered during January and February 2010, offering a variety of products from leading fitness and wellness brands, including “The Biggest Loser,” Prevention Magazine, Women’s Health, Men’s Health, P90X, Reebok, AeroPilates and Nature’s Code.