Posts Tagged ‘One World’

ShopNBC Kicks Off Fashion Week Monday, With Those Geox Shoes We Can’t Afford At The Mall

May 10, 2010

ShopNBC launches its “Fashion Week” Monday, which will feature the most fashion premieres, new footwear and apparel products ever shown within one week on the network.

The five-day event will feature the premiere of Geox Footwear — the breathable shoe from Italy; One World Fashion — designed in Los Angeles for a laid back and cool vibe; Fever Apparel — knits and casual looks for stylish multi-tasking women; and the Christine Alt Fashion Collection — designed by the former plus-size fashion model to offer great style for all sizes and body types.

The event will also feature the debut of Olivia & Grace Fashions, and fresh styles from the Pamela McCoy Collection, Encanto shoes and more.

The event will also highlight a daily “Fashion Feature,” which will appear at 9 a.m. during the 2-hour block of the ShopNBC show, “Sunrise Style”. The Fashion Feature will be head-to-toe must-have looks, along with style tips to help viewers easily update their wardrobe. In addition to the Sunrise Style shows, there will be daily fashion programming at 3 a.m., 9 a.m., 1 p.m., 4 p.m. and 8 p.m.

“Our customers have continued to ask us for newness,” Cindy Chen-Derkacz, ShopNBC’s vice president of fashion, said in a canned statement. “For this May Fashion Week, our buying team sought out great brands and the newest styles. We look forward to presenting our finds during this week jam-packed with great looks that go from work to weekend.”

ShopFASHION at ShopNBC’s Facebook page will provide behind-the-scenes updates and stylish giveaways throughout the event.