Posts Tagged ‘Chloe Dao’

Happy Birthday With The Angels, Jeanne Bice!

July 20, 2011

Today is QVC Quacker Factory queen Jeanne Bice’s birthday.

It was heart-warming to look at her Facebook page and see everyone wishing her happy birthday in heaven.

From what we understand, it would have been her 72nd birthday.

With your warm and caring personality, we should have known you were a Cancer, Jeanne.

It also happens to be the birthday of QVC designer Chloe Dao.

The Dumping of Louis Dell’Olio And Charla Rines Sparks Customer Outrage At QVC And ShopNBC: How Shifts In Strategy Can Alienate Shoppers

April 18, 2010

Charla Rines

We’ve chronicled two instances now where customers of QVC and ShopNBC have become livid, and threatened to boycott those networks, because the two channels were getting rid of two popular personalities.

In the most recent brouhaha, more “mature” QVC shoppers were ready to tar and feather QVC president Mike George and John Malone and Gref Maffei, who run QVC’s parent Liberty Media, when they got word that the home shopping channel was dropping designer Louis Dell’Olio’s line.

Linea Ladies (named after his QVC Linea collection) this week mounted a focused campaign to keep Dell’Olio on the air, setting up a Twitter account, bombarding the offices of George and Malone with phone calls, and writing to these executives.

Who knows what will happen ultimately. Campaigns like this, no matter how passionate the protesters, seldom work.

But the “Ladies” seem to have made some progress last week on behalf of Dell’Olio. The award-winning designer wrote on his blog Friday that QVC officials now want to meet with him to discuss the future of his line for them. Prior to that, Dell’Olio said that QVC had informed him that it would stop placing orders for his line in the fall.

Customer relations are not much better at ShopNBC, where angry viewers are still shocked that the No. 3 shopping network canned spike-haired Rines, a loud-mouthed but popular host, back in January. Our blogs about Rines have received the most traffic of any items on this site, and more than 80 people have posted comments damning ShopNBC for letting Rines go.

These ShopNBC customers are also posting that the network had gone down the toilet in terms of the quality of its merchandise, especially the high-end jewelry that Rines used to do presentations on.

What’s going on here? You are seeing customer reaction to major changes in strategy at both QVC and ShopNBC.

Mindy Grossman

HSN is making similar changes, but even when veteran vendor Suzanne Somers left last fall after more than a decade at the network, there was no viewer ire. We guess that’s because she had her new home-shopping gig set up — moving over to ShopNBC.

With the recession, it’s a tough environment out there for home shopping networks. Gems TV went black last Thursday, and has filed for Chaper 11 bankruptcy protection. QVC, HSN and ShopNBC obviously don’t want to suffer a similar fate.

All three home shopping networks have shifted their strategies. For one, they have changed their product mixes to include less jewelry (which apparently no one but us is buying nowadays) and much more beauty and consumer electronics producs.

QVC and HSN are going in similar directions in many respects: In particular, they are replacing their older clothing lines with hipper fashions by younger designers. So for example, you have HSN CEO Mindy Grossman bringing in higher-end design talent like Badgley Mischka, Naeem Khan and Stephani Greenfield to the network.

In the case of QVC and Dell’Olio, he makes gorgeous classic tailored clothes, the kind of garments that women my age love. But QVC is trying to attract new, younger viewers, and has brought in more fashion-forward designers such as Isaac Mizrahi and Chloe Dao with their edgier fashions.

Linea Ladies pointed out to QVC that they have lots more disposal income than the kids, and that younger shoppers are fickle and unloyal. Good points.

If you read QVC’s online forums, you will soon learn that the Linea Ladies don’t like the new designers like Mizrahi, and that they feel they are being swept aside in the home shopping channel’s push to draw new shoppers. And these women are probably right.

Keith Stewart

That age issue is also at the center of customer anger over ShopNBC letting Rines go: She was not a 20-something, she was maybe a 50-something. The new generic, picture perfect hosts that ShopNBC has hired just don’t cut the mustard, according to Rines’s fans.

With her bright red lipstick and short platinum blonde hair, Rines didn’t look or act like any other host on a home shopping channel. She was outspoken, blunt, sarcastic and had a real edge to her. She drove us nuts sometimes, but at least she didn’t have the nauseatingly sweet, unskeptical persona of many home-shopping network hosts.

ShopNBC’s situation, except for it getting rid of an older talent, is opposite of QVC’s and HSN’s. Chief Keith Stewart is trying to make the No. 3 home shopping channel less upscale, lowering the average price of its merchandise. You won’t see many $20,000 rings being sold on ShopNBC now, the way you used to.

And he is widening ShopNBC’s product mix to be more like QVC and HSN, in that the No. 3 home shopping network is now selling gourmet food and even 3D HDTV sets (before its two rivals did).

All three home shopping channels will soon be reporting their first-quarter earnings. They have been seeing rising sales, so maybe their new strategies are working.

But their core customers are not happy. And those are the shoppers that they depend on to come back again and again.

QVC Is Pumping Up The Volume For Fashion Week, Debuting Five New Designers

February 11, 2010

QVC will kick it up and introduce five new designers to the network during its Fashion Week telecasts from Manhattan’s Bryant Park starting this weekend.

QVC will debut designers Thuy, Mara Hoffman, Erica Davies, Pamella Roland and Christian Francis Roth. Celebrity makeup artist Mally Roncal will be responsible for the models’ makeup at the home shopping network’s runway shows.

And QVC veterans Isaac Mizrahi, Rachel Zoe, Marc Bouwer, Lori Goldstein, Erin Fetherston, Chloe Dao, Pamela Dennis and Bradley Bayou will be on hand.

Joining forces with IMG Fashion, QVC’s runway broadcasts will mark the largest amount of Mercedes-Benz Fashion Week programming produced by the network to date. QVC’s shows from Bryant Park are scheduled to air Saturday from 10 p.m. to midnight and next Wedneday from 10 p.m. to midnight.

Additionally, for the first time ever, QVC will bring the energy of Bryant Park to Studio Park, its headquarters in West Chester, Pa., with two live broadcasts scheduled for Sunday 11 p.m. to midnight and next Tuesday from 10 p.m. to 11 p.m.

There will also be a special Mercedes-Benz Fashion Week edition of PM Style next Monday from 7 p.m. to 9 p.m.

“QVC has become a powerhouse for launching fashion collections from some of the industry’s leading designers and stylists. We’re thrilled to welcome back and introduce such an impressive roster of talent and are extremely confident that our customers will love the beautiful, accessible array of fashions and accessories they will be launching with us at Mercedes-Benz Fashion Week,” Claire Watts, QVC’s president of U.S. Commerce, said in a canned statement.

QVC is also joining leaders in the fashion industry to support the Council of Fashion Designers of America with its “Fashion for Haiti” initiative. QVC will sell “Fashion for Haiti” T-shirts on-air, on QVC.com and at its shows at Bryant Park that will benefit the Clinton Bush Haiti Fund, which is supporting immediate, high-impact relief and long-term recovery efforts for the victims of the earthquakes.

Uptown Girl Mindy Grossman Is Taking Space For HSN Executive Offices In A Madison Ave. Penthouse, New York Observer Reports

December 21, 2009

HSN CEO Mindy Grossman

We guess St. Petersburg, Fla., is not good enough for HSN CEO Mindy Grossman. She wants a penthouse in the Big Apple.

The home shopping network is taking space for executive offices in Manhattan, far away from HSN’s HQ in Florida, The New York Observer reported Monday.

HSN is renting at the luxurious, newly renovated tower at 545 Madison Ave., according to the paper.

Grossman’s company will be renting the whole 18th floor, glass-encased penthouse of the LCOR building, The Observer reported. It will provide digs for some HSN executive offices, a marketing center and some studio presentations.

The story quotes LCOR exec David Sigman, who says, “Home Shopping Network was looking for high-end, highly visible executive space that also had great light and views.”

If we were HSN shareholders, we’d be questioning why the network will be paying sky-high rents for space in Manhattan.

An HSN official contacted The Homeshoppingista to stress that HSN’s home office and corporate headquarters will remain in St. Petersburg.

But it looks like Grossman wants to stake a claim for HSN in Manhattan. She strikes us as an uptown girl, and that’s certainly the direction she is taking the No. 2 home shopping channel. Madison Avenue is what HSN is aspiring to.

Grossman’s strategy is to attract younger, hipper women to HSN. To do that, she has brought on a load of new Manhattan-based vendors, such as Stefani Greenfield and Badgley Mischka. Now, they won’t have to take a plane trip to Florida.

The blonde Grossman’s strategy that has meant that veteran HSN vendors such as Suzanne Somers parted ways with the Southern Channel. The blonde actress-author-entrepreneur is now on ShopNBC.

Of course, The Observer had to take some pot shots at HSN. Welcome to Manhattan pretensions.

“What better place to hawk tracksuits and sweater sets than a Madison Avenue penthouse?” The Observer wrote, calling “the Home Shopping Network…that seemingly inevitable destination of ex ‘Project Runway’-ers” and P. Diddy.

First of all, HSN changed its name years ago from Home Shopping Network. And second, it’s QVC that has the former ‘Project Runway’ winner, namely Chloe Dao.

It is true that Sean “Diddy” Combs is selling men’s fragrance on HSN, and it sold out on his first visit.