Posts Tagged ‘Mally Roncal’

QVC Vendor Mally Roncal’s Makeup Business Lands In Chapter 7 Bankruptcy

May 18, 2015

We know that home shopping fans don’s want to believe it, and neither do we, but makeup-artist-to-the-stars Mally Roncal’s namesake cosmetics company is in trouble. It has filed for involuntary bankruptcy.

We swear by Roncal’s mascara, which is a staple on QVC, so we’re a little shaken. And we love her bubbly personality. Yet we learned about her woes Sunday after a smart cookie posted the news on QVC Addicts on Facebook.

Mally Roncal in happier times

Mally Roncal in happier times

https://business-bankruptcies.com/cases/mallygirl-llc

Then we looked up the court papers in Maryland’s bankruptcy court, and there are reams of them online. It would take forever to read through all of them, but here is what we gleaned from the docket as best we can explain it.

Mallygirl LLC, which is based Towson, Md., was forced to file for Chapter 7 by its creditors, which include Brownie Mae Co. of Newark, on April 20.

In the filings, the creditors claim that the cosmetics company was set to sell all its assets for $7 million to Beauty Visions LLC, whose business address is Loeb & Loeb in Manhattan. The creditors allege that the proposed price is well below the value of those assets, which it puts at $18 million.

Those assets include merchandise consigned to QVC and held at its warehouses across the nation.

Most of the $7 million was slated to be paid to Mally’s secured lender Essex Bank, with no funds left to pay any of the company’s other creditors, which obviously didn’t sit well with those creditors. That’s why they went to court. Mallygirl had defaulted on a loan to the bank.

To stop the proposed sale and get an assessment of what was fair to creditors, they requested that a Chapter 7 trustee be appointed.

According to court papers, Mallygirl started looking for a buyer back in August 2014 when its business went sour.

“Mallygirl’s sales have weakened in recent years,” a court filing by the company’s creditors says.

“These shortfalls left Mallygirl both unable to make timely debt-service payments to Essex Bank and to meet obligations of its unsecured suppliers. Prior to the petition date, Mallygirl was subject to formal and informal forbearance agreements with a number of its suppliers. Prior to the petition date, the debtor considered various options in addressing its weakening financial performance, including efforts to obtain additional equity infusions.”

Roncal is mentioned in court documents.

“The value of the debtor (Mallygirl) and is assets is to a great degree based on the talents and services of Ms. Roncal,” papers said. “Ms. Roncal is both the face of the company and the brand, but is also the company’s chief sales’ person through her regular appearances on QVC.”

The pending sale was contingent on Roncal signing an employment agreement “to continue her
role as the face of the brand.”

Delaying a sale will decrease the value of Mallygirl’s assets, creditors claim, and they want bidding on the company.

“The urgent need to expedite the sale process cannot be understated,” they said in court papers. “The debtor’s cash will be depleted to almost zero in about five weeks, because QVC, a major
client of the debtor, has ceased paying the debtor on its accounts receivable.”

“Moreover, the inventory has a limited shelf life and is diminishing in value daily, and would be nearly worthless if operations cannot be funded or the sale does not close.”

Mallygirl has sought to have the case converted to a Chapter 11 bankruptcy proceeding.

The list of 20 largest unsecured creditors includes QVC Royalty of Wayne, Penn., which is owed $118,000 and Topline Products Co., of Wayne, N.J., which is seeking $2.74 million.

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Mally And Beauty Products Thrive On QVC

August 9, 2013

The New York Times apparently just discovered that QVC sells cosmetics, and the paper’s Thursday Style section did a story on this news-making  development, headlined “Telling Stories, Selling Beauty,”

http://www.nytimes.com/2013/08/08/fashion/telling-stories-selling-beauty.html?ref=todayspaper

Much of the article focused on QVC beauty vendor and unspeakably bubbly Mally Roncal, she of the lion-like mane of gorgeous hair. The Times described her as “all flouncy hair and eyelashes.”

We swear by her mascara, by the way.

The reporter was at QVC’s headquarters in PA to see Mally and host Albany Irvin pitch Mally’s makeup line. QVC tells us that Mally does makeup for celebs, but never names who they are. The Times does. Beyonce and Jennifer Lopez are among Mally’s clients.

Mally Roncal and friend

Mally Roncal and friend

Here are some things The Times tells us about QVC’s beauty business:

1. Mally Beauty, based in Baltimore, has sold more than 7 million units.

2. Beauty accounts for 16 percent of QVC’s business, an increase from 9 percent in 2003.

3. QVC has sold $5 billion in beauty products around the world since 2009.

4. QVC’s customers are 83 percent female.

5. QVC’s Top 5 beauty vendors are Philosophy, Mally Beauty, WEN Hair Care, Bare Escentuals and Perricone MD.

6. QVC constructed a new set for beauty shows.

HSN got a brief plug in the story, for selling cosmetics from Urban Decay and fragrances from stars such as Mary J. Blige.

Happy 14th Anniversary Mally, From The Homeshoppingista

May 9, 2013

On Facebook our bestie Natalie (who is celebrating her birthday today) tipped us off that QVC’s makeup diva Mally Roncal was celebrating her wedding anniversary.

Mally, one of the most bubbly chicks we’ve ever seen, on Facebook wished her hubby Phil a happy 14th anniversary, with then and now photos.

Here they are:

MALLY

And here is what Mally wrote:

“14 years ago I married the man of my dreams! Phil, I thank God every day for blessing me with the most amazing husband and daddy to our babies in the world! Happy Anniversary! I love you! XXX”

It’s 1 A.M., And QVC Makeup Queen Mally Has Gas

September 28, 2012

Put this in the category of “TMI,” too much information.

It’s 1 a.m. Friday on QVC, and makeup queen Mally Roncal so far has said three times that she has gas.

We’re going to start doing shots every time she says it from now on.

We also believe we heard her say that she had “tooted.”

Love your mascara, by the way, Mally!

QVC Host Patti Reilly Bids A Teary Farewell, With People Still Asking ‘What’s Up With That?’

March 12, 2011

We came in on the tail end of Patti Reilly’s final show on QVC, and she has wiped tears from her eyes several times as we were watching.

She is going to need a truck to take home all the bouquets of flowers she’s gotten during her swan song.

She is now on the air with makeup queen Laura Geller, who she described as her best friend. The show is about to end.

“I’ve been crying here all night,” Geller told Reilly.

Patti Reilly (right) clowning around with Mally Roncal (far left) back in the day

Reilly, who looks pretty good in a cute grey vest and white ruffled shirt, has been taking calls from friends and even QVC vendor and shampoo pooh-pooher Chaz Dean, who told her, “You’re jumping ship! What’s up with that?”

That’s what a lot of people are wondering.

On Facebook a few days ago, Reilly seemed a little annoyed that fans keep asking why she is going.

She posted her answer Monday.

“Why am I leaving QVC?” she said. “I don’t want to look back 5 yrs from now w regret. I want to step thru a potential door of opportunity that I may have never known existed had I ‘played it safe.’ I’ve been praying for a new life & I believe this is part of the plan:) I am grateful for the years spent, but it’s simply time to move on.”

At the very end of Reilly’s last QVC show, hosts Lisa Robertson and Jacque Gonzales came out — and also got weepy –to say goodbye. Gonzales blubbered something about Reilly coming to her wedding that we didn’t quote catch.

“Thank you everybody, for watching me for 11 years,” Reilly said.

Ever-bubbly Mally Roncal, the red-carpet makeup artist, was also on Reilly’s final “Friday Night Beauty” show. In fact, Roncal created two products, a Highshine Liquid Lipstick Duo, just for Reilly.

“I had to take care of Miss Patti,” Roncal said. “You know Miss Patti Reilly, she is a sparkler, a firecracker.”

Geller, by the way, has now lost two of her good buddies at QVC. Host Lisa Mason, Geller neighbor in Manhattan, also exited this year. In fact, Mason and Geller are doing a meet-and-greet in Manhattan to promote Mason’s new book.

We’ve said it before and we’ll say it again: People seem to love or hate Patti. QVC customers are bantering back and forth on our blogs about her, which mentioned the fact that she had lost a lot of weight vey quickly, making some suspect she had some kind of surgery.

News Flash: Philadelphia Inquirer Discovers That QVC Sells More Than Cubic Zirconia

February 14, 2010

The Philadelphia Inquirer Sunday broke the big scoop that high-end designers have made their way to QVC because of its “sales clout.” Yes, the consumer press finally got a clue.

We did a huge blog on that topic for Thanksgiving, and have written many other blogs about why big-name designers like Badgley Mischka, Vivienne Tam, Robert Lee Morris, Judith Ripka and Stephen Dweck — whose wares can be found at shops like Neiman Marcus — now have lines for QVC and HSN.

The story, by Inquirer fashion writer Elizabeth Wellington, is headlined “Fashion Fete’s Eyes on QVC: Sales Clout Turns Heads in New York.”

The story talks about QVC telecasting live from Fashion Week in Manhattan again this year, and how “the seller people used to go to for Grandma’s holiday sweater” is now “a major industry player” in the fashion world.

That’s because designers have discovered a rather simple fact, one that snobs who look down their nose at home shopping channels, have yet to grasp: You can make a hell of a lot more money selling thousands of items an hour on QVC than selling just a few costly items in a brick-and-mortar store.

The story quotes Doug Howe, QVC’s chief merchandising officer, as well as the QVC vendors celebrity makeup artist Mally Roncal and fashion designer Bradley Bayou.

Roncal told the Inquirer she once sold 20,000 eyeliners in eight minutes on QVC (we use her mascara).

Bayou is quoted as saying he was skeptical when QVC first approached him. He hopped on board.

“When you show couture, you sell maybe 10 to 20 pieces (a season), but when you show on QVC, you can sell 1,000 pieces in an hour,” Bayou told the Inquirer.

The newspaper also reported that QVC rival HSN, those sly pusses, will have a breakfast in New York to show off its new spring fashions in a couple of weeks.

QVC Is Pumping Up The Volume For Fashion Week, Debuting Five New Designers

February 11, 2010

QVC will kick it up and introduce five new designers to the network during its Fashion Week telecasts from Manhattan’s Bryant Park starting this weekend.

QVC will debut designers Thuy, Mara Hoffman, Erica Davies, Pamella Roland and Christian Francis Roth. Celebrity makeup artist Mally Roncal will be responsible for the models’ makeup at the home shopping network’s runway shows.

And QVC veterans Isaac Mizrahi, Rachel Zoe, Marc Bouwer, Lori Goldstein, Erin Fetherston, Chloe Dao, Pamela Dennis and Bradley Bayou will be on hand.

Joining forces with IMG Fashion, QVC’s runway broadcasts will mark the largest amount of Mercedes-Benz Fashion Week programming produced by the network to date. QVC’s shows from Bryant Park are scheduled to air Saturday from 10 p.m. to midnight and next Wedneday from 10 p.m. to midnight.

Additionally, for the first time ever, QVC will bring the energy of Bryant Park to Studio Park, its headquarters in West Chester, Pa., with two live broadcasts scheduled for Sunday 11 p.m. to midnight and next Tuesday from 10 p.m. to 11 p.m.

There will also be a special Mercedes-Benz Fashion Week edition of PM Style next Monday from 7 p.m. to 9 p.m.

“QVC has become a powerhouse for launching fashion collections from some of the industry’s leading designers and stylists. We’re thrilled to welcome back and introduce such an impressive roster of talent and are extremely confident that our customers will love the beautiful, accessible array of fashions and accessories they will be launching with us at Mercedes-Benz Fashion Week,” Claire Watts, QVC’s president of U.S. Commerce, said in a canned statement.

QVC is also joining leaders in the fashion industry to support the Council of Fashion Designers of America with its “Fashion for Haiti” initiative. QVC will sell “Fashion for Haiti” T-shirts on-air, on QVC.com and at its shows at Bryant Park that will benefit the Clinton Bush Haiti Fund, which is supporting immediate, high-impact relief and long-term recovery efforts for the victims of the earthquakes.