We first reported that chef/restaurateur Lidia Bastianich was coming to QVC when network honcho Mike George mentioned it during a second-quarter earnings call.
Cooking show host Bastianich will launch her cookware and servingware line, Lidia’s Kitchen, this Sunday at 7 p.m.
“Lidia’s Kitchen combines the beauty of Italy and the functionality of Bastianich’s own cooking style to create a cookware and tabletop collection that is reflective of her practical culinary sensibilities,” the press release Friday said. “After many years working in restaurant kitchens, Bastianich has designed cookware created with simple, easy cooking in mind, with plenty of style and utmost functionality.”
And of course, there was the canned quote from ol’ Lidia.
“I have always wanted my own line of kitchenware and QVC allows me to introduce my products to the whole country,” Bastianich said. “Collaborating with my daughter Tanya to design pieces that can work in any home has been a true labor of love.”
Bastianich designed the collection herself, with attention to practicality and detail.
“The pieces are classic with a modern edge and remind Bastianich of the staples that were in her kitchen as a child in Italy,” QVC said. “Select items from the line include ceramic serving platters in earth tones, pasta pots, terra cotta casserole dishes and steel knives, with prices ranging from approximately $15 to $60.”
John Kelly, QVC’s vice president of merchandisingm chirped, l“We are thrilled to share Lidia’s authentic Italian style with QVC viewers. Her practical, well-designed pieces will appeal to novices and seasoned chefs alike.”
Bastianich’s signature line, “Tutti a tavola a mangiare!” means “Everybody to the table to eat!” Lidia is looking forward to bringing her line of cookware and servingware to tables across the country through QVC.
Bastianich is a popular TV chef,, a best-selling cookbook author, restaurateur, and owner of a flourishing food and entertainment business.
Her cookbooks include “Lidia Cooks from the Heart of Italy” and “Lidia’s Italy” – both companion books to the Emmy-nominated television series, “Lidia’s Italy,” as well as Lidia’s Family Table, Lidia’s Italian-American Kitchen, Lidia’s Italian Table, La Cucina di Lidia and the release of her first children’s book this fall, Nonna Tell Me a Story: Lidia’s Christmas Kitchen.
Bastianich is the chef/owner of Felidia, Becco, Esca and Del Posto, as well as Lidia’s in Pittsburgh and Kansas City. She is also a partner of Eataly, the largest artisanal Italian food and wine marketplace in New York City.
She also produces award-winning wines at Bastianich Vineyards in Friuli and La Mozza Vineyards in Maremma, Italy. Along with her daughter Tanya, son-in-law Corrado Manuali, and partners Robert Quinn and John Baker, the team launched Nonna Foods in 2010 as a platform to distribute an array of both existing and new “Lidia’s” food products.
Tags: "Lidia's Italy", John Kelly, Lidia Bastianich, Mike George, QVC, the homesho
Homeshoppingista's Blog By Linda Moss 
October 23, 2010 at 12:53 pm |
This woman has her finger in so many pies already, and yet she wants more, more. She could sit back and let her empire run and enjoy the fruits of her labor, but No. I just do not understand people like this.
I am sure that her cookware will be a success, for awhile, at the very least until the reviews come in, since she is the new kid on the block at QVC.