Posts Tagged ‘Windshield Wonder’

The Wall Street Journal Writes About The Pet Snuggie, Our HSN Favorite, Being Sold In Retail Outlets

January 28, 2010

The Wall Street Journal has a story Thursday on how infomercial products are now being sold at retail, at stores such as Target, Wal-Mart and Walgreen’s. The headline is “As Seen on TV…And In Aisle 5.”

The gist is that airtime became so cheap that direct marketers were able to buy a lot of it to run a lot of infomercials. As a result, consumers are very familiar with items like the Snuggie and Windshield Wonder. So these products have gotten brand recognition, and are being sold at places like Walgreen’s.

The story fails to mention that HSN does entire shows called “As Seen On TV,” which feature infomercial items such as the Windshield Wonder. The photo with The Journal story depicts a woman holding a dog wearing a Snuggie, which is one of our favorite items that’s sold at HSN.

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