Posts Tagged ‘Univision’

HSN, Univision Partner On Hispanic Boutique

November 15, 2013

HSN and Hispanic media giant Univision Communications Inc. Thursday unveiled their plans for “Boutique Univision, una tienda de HSN,” where the home shopping channel’s products will be featured on the Spanish-language network.

Their multiyear partnership will include HSN products across all categories, launching with curated collections in the beauty, home, fashion, culinary, electronics and holiday categories, the home shopping network said in a press release.

http://www.nytimes.com/2013/11/14/business/media/hsn-joins-with-univision-to-reach-the-hispanic-market.html?_r=0

The partnership will be promoted through a marketing campaign across HSN and Univision’s TV, digital and social media channels, including the Univision Network, local television and radio stations and digital offerings.

The initiative will seek to promote the partnership via talent endorsements, product integration, and other efforts to aid brand awareness as well as incentivize trial offers on feature products, the release said.

“HSN is redefining the experience of shopping through engaging content and storytelling and we look forward to extending this to Univision’s platforms,” our buddy Bill Brand, HSN Inc’s chief marketing and business development officer said in a canned statement. “Univision’s position as the nation’s most trusted Spanish-language media and entertainment company creates a tremendous opportunity for HSN to broaden our customer base and develop new emotional connections.”

The next person quoted was Tonia O’Connor, president of content distribution and corporate business Development, who we presume works for Univision..

“Univision has grown its portfolio of traditional media assets to include digital and innovative platforms such as this one,” she said. “This venture with HSN speaks to this vision and represents a true partnership that will drive growth to our respective businesses while reaching Hispanic consumers in new and meaningful ways.”

Univision Network’s morning show “Despierta America” will serve as a platform for the shopping service as well as for its products via integrations on both a national and local level.

“By having talent present the product, viewers will be able to then purchase the items worn or used on the show — taking product integration to a new level,” HSN said.

Boutique Univision, una tienda de HSN, which will first launch in beta, will feature products from brands such as Coca Cola, Lancome, Benefit, OPI, G by Giuliana, Iman, Vince Camuto, HP, Samsung, Apple, Curtis Stone and Wolfgang Puck.

This product assortment along with the site functionality will increase as time goes on to match the preferences, demand and shopping habits of the Univision audience.

Boutique Univision will also feature the “Oferta Del Dia,” also known as HSN’s “Today’s Special,” a unique item available at a reduced price for a short time every day. Starting in December, “Despierta America” will begin showcasing HSN product on a weekly basis.

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Celebrity Chefs Are Hot For HSN, But There’s No News About Todd English And His Bride-Jilting Caper

November 12, 2009

HSN was crowing Thursday about the success of the high-profile chefs that hawk products on the network. We guess it’s no surprise that officials didn’t mention the tabloid headlines that Todd English made recently for allegedly jilting his bride-to-be.

During a third-quarter conference call Thursday, HSN CEO Mindy Grossman said that the network “marries the best chefs of HSN with our successful commerce platform,” citing English, Wolfgang Puck and Emeril Lagasse.

The home shopping network expanded its chef roster last with week with the premieres of cook/TV host/cookbook authors Padma Lakshmi and Ingrid Hoffmann as part of the channel’s second annual “HSN Cooks” event. Lakshmi is a host of Bravo’s hit “Top Chef,” while Hoffman does shows for Food Network and Univision.

“The combination of diversity of product, personality and programming resulted in a sales increase of 40 percent over last year’s event,” Grossman said.

HSN was able to strike a deal with Lakshmi and leverage “the tremendous popularity of the ‘Top Chef’ reality series” after talking to her in April about doing a line of cutlery, teas and spices. That Easy Exotic line launched and sold out during the cooks’ event, according to Grossman.

Not mentioned again in the call was English, who was recently in the news in his home base of Boston and in New York City when he left his fiancee, Erica Wang, at the altar the day they were supposed to get married in Manhattan.

Wang painted English as a rat in an exclusive interview with The New York Post. Days later, English filed domestic abuse charges against Wang in Boston, alleging that she hit him in the head with his own watch.

HSN Adds Latin Spice (How’s That For A Cliche?) With Debut Of Chef Ingrid Hoffmann, Of Food Network And Univision

November 5, 2009

HSN Thursday added a little Latin flavor to its lineup with the debut of chef and TV host Ingrid Hoffmann, who is selling the Simply Delicioso T-fal cookware line.

Don’t be fooled by Hoffmann’s name: She was raised in Colombia, and has cooking shows on Galavision/Univision and Food Network.

Regarding names, look at us: Our last name is Moss, but our mother’s maiden name is Vazquez, by way of Puerto Rico.

Hoffman is selling her cookbook on HSN and also offers “Chica Tips” for the kitchen.