Posts Tagged ‘Universal Studios’

NBCU ‘Symphony’? ShopNBC Now Has Ads For The Movie ‘Bridesmaids’ On Its Site

May 6, 2011

So is this corporate synergy? All of a sudden a banner ad for the movie “Bridesmaids” has popped on the home page for ShopNBC’s website.

The movie is from Universal Studios, which we understand is now part of Comcast’s fiefdom with its purchase of NBC Universal.

And as part of that deal, Comcast inherited NBCU’s stake in ShopNBC.

ShopNBC had a licensing deal with NBCU to use the old Peacock Network’s name as part of the home shopping network’s handle.

There have been stories this week about NBCU CEO Steve Burke demanding that all the NBCU units work in harmony like a symphony, rather than synergy, so maybe Comcast has demanded that it get to promote Universal’s films on ShopNBC’s site.