Posts Tagged ‘Toys “R” Us’

First Toys ‘R’ Us Does Pop-Up Shops, Now QVC: What Gives?

September 10, 2010

We got home late Thursday night from a farewell dinner in LBI with a good friend and found that QVC had released more details about the pop-up it will open at Rock Center for Fashion Week.

Here’s the hype from West Chester, Pa.: “Not content to merely increase its physical presence during New York Fashion Week, QVC will create a multimedia shopping experience in the heart of Rockefeller Center featuring the many ways consumers can shop ‘QVC Everywhere.'”

“The experience,” starts today, Friday, with Fashion’s Night Out, and continues throughout Fashion Week.

“It will allow consumers to experience a pop-up shop featuring some of QVC’s most exciting brands,” press release says. “Products ranging from fashion, beauty and jewelry to home and electronics are scheduled to be on display. Each product showcased will feature a Microsoft Tag, which shoppers can scan with any Smartphone to be linked to the item page on the QVC mobile website.”

What’s with this “pop-up” thang? Toys “R” Us this week said it was opening up 600 “Express” pop-ups in malls and shopping centers for the holidays.

Like or or not, visitors to the QVC pop-up shop with “will be exposed to each facet of ‘QVC Everywhere.’” (Don’t get exposed to any bedbugs while you’re in the Big Apple)

There will be a live broadcast that will stream continually, and QVC’s website will be accessible at computer stations throughout the shop.

Shoppers will also be able to download and use QVC Apps for iPhone, Android and BlackBerry, as well as access the QVC mobile website. Customers can also connect with the QVC community through YouTube, Facebook and Twitter.

QVC also offer a sneak preview of QVC’s iPad App, which is expected to become available in the coming weeks. The App is optimized for full screen viewing and will be offered for free from the iTunes App Store. Highlights include access to a full 16:9 HD feed of QVC’s live broadcast, full search capability and access to full product descriptions, sizing, available colors and additional images within product detail. Users can also browse items recently on air and view customer ratings and reviews.

“We are constantly evaluating the QVC shopping experience to identify new opportunities to engage with our customers,” Angie Simmons, QVC’s executive vice president of multichannel platforms, said in a canned statement. “We’re thrilled to introduce our latest application, as we recognize that the iPad has become a relevant device for our shoppers.”

In addition to three live broadcasts and personal appearances by a selection of QVC’s favorite personalities and brands, the QVC pop-up shop will host the Dell/Intel Blogger Lounge. On Friday and Saturday bloggers can use Dell/Intel computers to blog, tweet, post to Facebook, “or just take respite from the fast-paced schedule of Fashion Week,” QVC says.

Since The Homeshoppingista wasn’t invited to any of the Fashion Week festivities by QVC, we guess we’ll have to sit this one out in Montclair.

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