Posts Tagged ‘The Homeshoppingista’

HSN Has A Beast Of A Promotion Brewing

February 9, 2017

HSN is doing yet another one of its partnerships with a movie studio for a film, this time for “Beauty and the Beast.”

We don’t know if these have been successes or not. We do know that some of the movies that HSN has tied product to have flopped.

Anyway, here’s Thursday’s press release.

HSN Ignites Designers’ Creativity With the Launch of Its Enchanting Disney “Beauty and the Beast” Collection

Ruthie Davis, Marla Wynne, Luke Henderson, Danielle Nicole, Heidi Daus and More Create an Inspired Collection, Spanning Across Home, Apparel and Accessories

ST. PETERSBURG, Fla., Feb. 09, 2017 (GLOBE NEWSWIRE) — Leading entertainment and lifestyle retailer HSN is launching a marketing collaboration with Disney for the release of its all-new live-action adaptation of Disney’s animated classic Beauty and the Beast, a stunning, cinematic event celebrating one of the most beloved tales ever told. Beginning at 11 p.m. on March 14th through midnight on March 15th, HSN is inviting customers to ‘Be HSN’s Guest’ as it launches its exclusive HSN collection via an interactive on-air shopping experience inspired by Disney’s Beauty and the Beast.

“Disney’s Beauty and the Beast is filled with incredible visual themes that inspired our designers to create collections that captured the rich colors and characters in the film,” said Bill Brand, President, HSN. “Beauty and the Beast marks our seventh movie collaboration with Disney, and we are thrilled to excite our customers through this engaging entertainment event across our TV, digital and mobile platforms.”

From the white icy forest to the warm rose motifs, each curated capsule collection captures visual themes from the new Beauty and the Beast, creating a dynamic collection across home, fashion, accessories, garden and beauty. Shoppers will be able to access new designer collections, including:

Intricate, novelty shoes by renowned shoe designer, Ruthie Davis;
Sophisticated apparel pieces by Marla Wynn;
Cosmetic accessory collection by Bravo’s Ladies of London Stylist, Luke Henderson;
Detailed, character-inspired hand bags by accessories designer, Danielle Nicole;
Fantastical statement jewelry by Heidi Daus;
Delicate glass rose by Waterford;
Belle-inspired sandals and footwear by celebrated footwear designer, Vince Camuto;
Hand-carved jewelry pieces by Amedeo;
Table top glassware by Patina Vie;
Home pieces featuring the rose motif by Clever Carriage;
Bone china tea sets and accessories by Royal Albert;
Live roses in yellow, red and a special red-yellow combination by Meadow Valley.

“Building on the success of our previous collaborations, HSN is developing an absolutely stunning themed collection that celebrates the artistry and enchantment of Beauty and the Beast,” said Don Gross, Vice President, Global Marketing Partnership & Promotions. “It’s sure to charm fans and we’re excited to share it with fans very soon.”

Here is the boilerplate on the flick:

The story and characters audiences know and love come to spectacular life in the live-action adaptation “Beauty and the Beast,” a stunning, cinematic event celebrating one of the most beloved tales ever told.

“Beauty and the Beast” is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a Beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart of the true Prince within.

The film stars: Emma Watson as Belle; Dan Stevens as the Beast; Luke Evans as Gaston, the handsome, but shallow villager who woos Belle; Kevin Kline as Maurice, Belle’s father; Josh Gad as LeFou, Gaston’s long-suffering aide-de-camp; Ewan McGregor as Lumière, the candelabra; Stanley Tucci as Maestro Cadenza, the harpsichord; Audra McDonald as Madame de Garderobe, the wardrobe; Gugu Mbatha-Raw as Plumette, the feather duster; Hattie Morahan as the enchantress; and Nathan Mack as Chip, the teacup; with Ian McKellen as Cogsworth, the mantel clock; and Emma Thompson as the teapot, Mrs. Potts.

QVC Airs Reruns On Gem Day

February 9, 2017

As far as we know, Evine pioneered rerunning its prime-time programming in the overnight hours, the wee hours of the morning. That was a switch, since it’s a home shopping tradition to broadcast live 24/7.

Maybe we’ve just missed it before, but early Thursday morning for the first time — at least that we’ve ever seen — QVC reran host Jane Treacy and gem expert Peyton Kelley’s introduction to the TSV. It is Gem Day at QVC.

Anticipating a snow day, we were up watching QVC at 3 a.m. or so when we saw a presentation on a rainbow-colored sapphire bracelet that sounded familiar.

It was familiar because we had seen it shortly after midnight.

On-screen QVC said that the programming had been previously recorded. We didn’t stay up long enough to see how many hours of the earlier programming, the “Gem Day Grand Opening,” was rebroadcast.

What gives?

‘Watch’ Evine Air From Cruise Ship

February 9, 2017

We love it when home shopping networks are innovative and move out of their studios to broadcast live from location. Evine just did several days of programming from the Tucson gem show, and now it is moving from the arid desert to the sea.

The network Wednesday said it will air a live watch event aboard the Carnival Victory Cruise ship starting today, Thursday, through Monday.

Now class, guess which timepiece line is being featured?

Oy, yes the “Invicta Ocean Voyage Live” event “will take fans inside and behind the scenes of an Invicta-themed cruise experience,” according to the press release.

“Evine regularly transports customers to exotic shopping destinations, but we’ve never done anything quite like this,” Evine CEO Bob Rosenblatt said in a canned statement.

“By partnering with Invicta and leveraging the talents and technologies of our broadcast team, we’ve set our sights on a new endeavor: broadcasting Evine programming live aboard a cruise ship. Through this event, we hope to bring the excitement of the Invicta Ocean Voyage directly to customers’ living rooms and on their different screens, while creating an entertaining shopping experience like no other.”

Over the past 15 years (it actually seems like an eternity), Invicta and Evine have done more than 30 destination-based events, from various sites in the United States, Mexico and the Bahamas.

Evine also tooted its own horn, pointing out that it has broadcast live from Las Vegas, New York City, Waterford Ireland. It also airs a weekly show from Paula Deen’s Savannah, Ga.

The “Invicta Ocean Voyage Live” begins Feb. 9 with a broadcast from the Invicta Marine Pavilion before the ship sets sail the following day. During the Invicta event, Evine will be hawking more than 100 new designs.

“One of the things that sets Invicta apart from almost any other brand is our community of passionate watch enthusiasts,” Eyal Lalo, CEO of Invicta Watch Group, said in a statement.

“That’s what makes the Invicta Ocean Voyage so special… not only is this the first time we’ll broadcast live aboard a cruise ship, but it’s the first time this community will come together on such a large scale. I look forward to meeting these enthusiasts in person and am excited to partner with Evine to bring this experience to collectors everywhere.”

HSN Drops Trump Merchandise

February 8, 2017

First, HSN pulled Bajalia jewelry off the air and its website. Now, it has joined a number of businesses, such as Nordstrom, that are dropping Trump-related merchandise.

There were numerous media reports, a bit muddled, on Tuesday that said HSN had stopped offer Ivanka Trump items. We never remember the network selling them.

https://www.buzzfeed.com/juliareinstein/ivanka-trumps-clothing-line-has-disappeared-from-four-more-r?utm_term=.bigq2YMba#.qe8PKw60Q

Other accounts claimed that it was Trump Home products, some lamps, that were dropped by HSN.

http://www.racked.com/2017/2/7/14539756/hsn-shopstyle-ivanka-trump

The network copped to dropping something.

“At HSN we are non-partisan and our product decisions are based solely on a continual evaluation related to our business,” HSN flak Jill Kermes told told BuzzFeed News.

“While we don’t take a political position at HSN, we recognize that our employees, our partners and our customers will have wide-ranging views on politics and public policy. That sometimes means people will have differences of opinion, but we welcome and encourage that diversity of thought.”

Actor John O’Hurley Brings Pet Products To Evine

February 8, 2017

We just saw an Evine promo that featured actor John O’Hurley, who played Elaine’s boss J. Peterman on “Seinfeld.”

The white-haired thespian, who was a champ on “Dancing With The Stars,” said that he will doing a program on the home shopping network called “The Pet Shoppe.” The items are already online.

http://www.evine.com/c/more/hobbies–and–leisure/?r=the-pet-shoppe&icid=InternalSearch_Default_The%20Pet%20Shop

We think the spot also featured a dog.

We hope Evine starts selling sweaters we can buy for our Sphynx cat, Blu.

HSN Pulls Bajalia Line After ‘Cheating’ Claims

February 8, 2017

HSN has stopped selling jewelry from Bajalia International Group after allegations that the firm, which gives work to women in countries like India, has been stiffing them.

The home shopping network made the decision, and CEO Mindy Grossman explained it at length, after the Tampa Bay Times did a devastating story about Bajalia and its founder and owner, Debbie Farah. The investigative piece alleges that Farah owes jewelry craftswomen, her vendors and her employees’ money, and that she made a practice of not paying them.

The Times did a great job on the story. We suggest you read it.

http://www.tampabay.com/news/business/retail/hsn-featured-a-florida-jewelry-company-accused-of-cheating-female-artisans/2311941

Farah’s pitch for Bajalia was that she was giving jobs to women in developing nations, and that these workers were toiling in safe, non-exploitive environments. But the lengthy piece sniffed out a number of not-so-happy campers who are waiting to be paid by Farah, who lives in a five-bedroom home in Florida.

For example, the Times interviewed Jenny McGee, who runs a nonprofit, the Starfish Project, that finds jobs for victims of human trafficking in Asia. They are owed $20,000 from Farah, McGee alleges.

“Vendors say they have repeatedly sought payment from Farah, only to be ignored or berated by phone or email,” The Times wrote. “One vendor hired a collections agency, but others say they had to eat their losses because there’s little international vendors can do to force payment from an American company.”

Or how about the woman in Afghanistan who had 50 workers crafting necklaces and bracelets, a $70,000 order for Bajalia, in 2014. They are still waiting to get paid, according to the Times.

Perhaps Farah doesn’t have the money to pay her bills because she bought a Lexus SUV, was prancing around in designer clothes, and was attending society events in Orlando.

This woman who has won many awards, making Newsweek’s the “150 Women Who Shake the World” list, “has a troubled financial history that includes felony charges for writing worthless checks, a bankruptcy and at least two home foreclosures,” the Times reported.

Here is Bajalia’s business model, apparently. It pays women $8 to $20 to make necklaces and bracelets with gemstones such as lapis. Bajalia, in turn, hawks the pieces for $300 or more on HSN.

The network, which started selling the Bajalia line in 2011, has pulled the jewelry off its website. A few days after the Times story appeared, Grossman wrote a letter to the paper where she said HSN was dedicated “to ethical practices.”

http://www.tampabay.com/opinion/letters/tuesdays-letters-hsn-committed-to-ethical-business-practices/2312253

“When we learned of these claims, we removed all Bajalia jewelry from our websites and programming and put a hold on all product sales,” she wrote.

“We also initiated an internal review. The issues raised in the recent Tampa Bay Times article will now be included in that review, and we have asked Bajalia to provide us a full accounting of all products sold on HSN and status of payment to those vendors. We will review this information to ensure that anyone who had done business with HSN was treated properly and take appropriate steps if they have not.”

Evine To Debut Weekly Beauty Program

February 7, 2017

Evine is ramping up its efforts to cash in on the very lucrative beauty biz on home shopping.

The No. 3 home shopping channel announced on Monday that it will be doing a weekly beauty program, which is is what HSN does on Thursday nights with its “Beauty Report” and QVC does on Friday nights. Evine’s effort will air on Wednesdays.

Here’s the press release:

Evine to Premiere “Evine Beauty Experience”

Debuting February 8, the weekly program will support the company’s fast-growing beauty business, which has seen significant growth over the past three years

MINNEAPOLIS, Feb. 06, 2017 (GLOBE NEWSWIRE) — Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), today announced that it will premiere “Evine Beauty Experience,” a new weekly program created to support Evine’s fast-growing beauty business, which has seen significant growth over the past three years. The show will debut Wednesday, February 8 and become a destination for Evine’s beauty community and a place for launching new products and technologies.

“‘Evine Beauty Experience’ is an opportunity for customers to be at the forefront of the beauty industry…to experience what industry-insiders get to experience every day: being the first to discover the ‘next big thing,’” said Teresa Harris, Vice President of Beauty at Evine. “It’s an amazing way to build a sense of community by engaging our customers with a blend of entertainment and education, along with an exciting lineup of trend-driven products and technologies. Not only does it fill a need of our viewers, but ‘Evine Beauty Experience’ will also serve as an important part of our growing beauty business by giving us an outlet to launch new products and build brands. I can’t wait for our customers to ‘experience’ the future of beauty.”

“Evine is quickly becoming a destination for beauty brands looking to reach a new audience and tell their brand story,” said Bob Rosenblatt, Chief Executive Officer at Evine. “Beyond just being a destination, we’ve earned a reputation as being a retailer that not only invests in building brands, but provides a video commerce platform to bring their story to life in a way that traditional retail can’t. As a result, we’ve experienced significant growth in our beauty category over the past few years. I’m immensely proud of our ability to bring to our customers some of the most innovative and exciting brands in the market – new products and technologies they can’t find anywhere else.”

Premiering Wednesday, February 8, “Evine Beauty Experience” will air every Wednesday at 8pm ET and Thursday at 11am ET and feature a variety of cutting-edge products from both well-known and smaller, independent brands. Setting itself apart from other beauty shows on Evine, “Evine Beauty Experience” will have the same hosts each week, something Harris says is key to building trust and rapport with customers.

“Heather Hall and Erin Newburg are more than just hosts…they’re on the front-lines with our buyers selecting the product we bring to Evine. When customers shop ‘Evine Beauty Experience,’ they’re not only getting access to the latest beauty trends, but they’re getting advice and information from a trusted authority and friend,” continued Harris.

Leveraging all of Evine’s video commerce platforms, the show will include social engagement elements to build community and allow customers the chance to ask questions directly to on-air talent. “Evine Beauty Experience” will also utilize Instagram Live to provide additional off-air content for fans, including live roundtable discussions with industry experts.

QVC’s Peter Thomas Roth And The Diamond Lawsuit

February 7, 2017

QVC vendor and skin care king Peter Thomas Roth is in the news again, this time regarding a court battle over his estranged wife’s $500,000 15-carat diamond. That’s a lot of jars of eye cream!

The New York Post reported that Roth is in the middle of a bitter divorce battle with his soon-to-be-ex-wife Noreen, even though they are still both living in the same Manhattan townhouse. How civilized.

http://nypost.com/2017/02/05/skin-care-mogul-in-divorce-battle-wants-moms-500k-ring-back/

According to the Post, Roth’s 94-year-old mom Carole has sued Noreen to reclaim what she alleges is her pricey pear-shaped diamond, which she had worn in a ring for 30 years.

It seems that when Roth and Noreen got married in 1996, the bride sported a pair of diamond earrings that were made out of a diamond that Noreen had already owned and one that Roth’s mama Carole had, the Post said.

Noreen accused Roth of using his mother to try to get at his assets, including the $500,000 diamond, a charge that the skin care titan denies.

By the way, Roth last made the gossip columns when he started dating Charlie Sheen’s ex-wife, Brooke Mueller. But that romance ended after an incident where Mueller apparently had some kind of breakdown and had to be sent to a hospital for a psychiatric evaluation.

We lead such a dull life compared to these folks.

Buyer Beware: QVC’s $70 Himalayan Salt Lamps

February 5, 2017

QVC has a lot of chutzpah.

The No. 1 home shopping network has started to sell Himalayan salt lamps, one of our favorite New-Agey items. We have three, and have given many of as gifts.

QVC is charging $70 for a 11-inch lamp.

http://www.qvc.com/11%22-Himalayan-Salt-Lamp.product.H291004.html?sc=PRODFEED

News to consumers: You can pick up small ones for $16 and enormous ones for $25 to $29 in outlets like TJ Maxx and Home Goods.

What the hell, QVC?

Evine Pays $4.9 Million For Comcast’s Stake

February 4, 2017

It looks like cable giant Comcast Corp. has shed its inherited stake in Evine, formerly ShopNBC.

Earlier this week the No. 3 home shopping network said it had agreed to purchase
4.4 million share of its common stock, representing about 7 percent of its outstanding shares, for $4.9 million from NBCUniversal Media, which is part of Comcast.

http://d18rn0p25nwr6d.cloudfront.net/CIK-0000870826/b7eb0774-8436-42ad-a952-f6fbdd94013e.pdf

Evine paid $1.12 a share.

“Comcast and NBCUniversal have and continue to be great business partners, as our network is distributed on Comcast’s cable television systems,” Evine CEO Bob Rosenblatt said in a canned statement.

“We were happy to work with them to efficiently reduce this non-core investment that Comcast inherited in their acquisition of NBCUniversal in 2011. We look forward to continuing to partner with Comcast to build a strong future for Evine.”

As we recall from pour days covering the cable industry, NBC bought a stake in Evine when it was called ValueVision. With that partnership, the channel’s name was changed to ShopNBC, but the network didn’t perform as well as NBC had hoped.

Comcast eventually acquired NBC, which itself had merged with Universal.

Craig-Hallum Capital Group LLC served as financial advisor to Evine.