Posts Tagged ‘The homes’

After Warning Letter, ShopNBC Wants Us Back! Fat Chance

July 30, 2013

In the New York metro area, we call this chutzpah. We don’t know what they call it in Minnesota, where ShopNBC is based.

In June, we blogged about ShopNBC sending us a warning letter, threatening to cut off our account for returning too many items.

https://homeshoppingista.wordpress.com/2013/06/11/shopnbc-threatens-to-cut-off-the-homeshoppingista-over-returns/

Yes folks, despite the claim by all the home shopping networks that they have a no-questions-asked, 30-day money-back guarantee, customers get booted for allegedly returning too many items.

We have gotten the warning from both QVC and ShopNBC, with the No. 3 home shopping channel being the latest to crack the whip. Our return rate is over 50 percent there.

“Please be advised that if we are not able to meet your expectations in shopping with ShopNBC and your return rates do not reduce, we may regretfully need to take further steps including closing your account in the future,” ShopNBC said. “We will contact you in advance if that step is taken.

So we decided we won’t be ordering any merchandise, i.e. jewelry, from ShopNBC any more.

So what happened? Last Friday, ShopNBC sent us an email saying, “It’s not the same without you!”

It told us to “come on in” to enjoy six Value Pays, and sign up for the ShopNBC credit card.

Say what?

ShopNBC, and honcho Keith Stewart, you are “without” us because you threatened us. We will never return too many items again, because we will not be buying any items from you again. Stick that in your pipe and smoke it.

We are about to send back designer Deb Guyot’s Herkimer diamond necklace, a TS last week from HSN. It totally underwhelmed us.

We guess we’ll be getting a warning letter from HSN soon.

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ShopNBC Posts 12 Percent Black Friday Sales Gain, And 36 Percent Jump Cyber Monday

December 1, 2010

Keith is very chatty

ShopNBC got a pretty good start for the holiday season, with total company sales rising 36 percent on Cyber Monday versus last year, led by a 59 percent increase in online sales, the home shopping network said Wednesday.

As a percentage of total revenue on Cyber Monday, e-commerce sales penetration rose to a record 56 percent, as compared to 48 percent a year ago.

ShopNBC places substantial emphasis on cross-promoting the flexibility, ease of use and customer benefits of its online sales channels, such as improved customer engagement, order tracking, ValuePay, and management of returns — or so it claims.

The No. 3 home shopping network maintained that its on-air strategy has enabled it “to achieve higher average e-commerce sales penetration than its multi-media retailing peers.” We’re not sure how true that is, but that’s the claim.

“For ShopNBC, higher e-commerce sales penetration has led to improved customer satisfaction, lower returns, and reduced costs,” the company said.

ShopNBC’s total “Black Friday” sales rose 12 percent versus the prior year, driven by a 54 percent increase in online sales. As a percentage of total sales on Black Friday, e-commerce sales penetration rose to 51 percent, as compared to 37 percent a year ago and 40.5 percent during the third quarter this year.

Unlike QVC, ShopNBC did not disclose the dollar-amount of its Black Friday sales. QVC raked in $42 million that day.

“The multi-channel shopper was quite active at ShopNBC over the Holiday Shopping Weekend, from Black Friday through Cyber Monday,” ShopNBC CEO Keith Stewart said in a very, very, very long canned statement. “We achieved sales gains and increasing e-commerce sales penetration by keeping the customer’s interest and attention over a sustained period of time on our multiple platforms of TV, online, mobile and social media.”

Keith are you paid by the word for this stuff?

“Video game consoles, big screen TVs, GPS devices, along with jewelry and watches, were some of the principal categories of interest to our customers,” he said. “The ease and convenience of shopping remotely, combined with our unique and ever-expanding product assortment, helped to drive much of the sales gains.”

And that’s not all folks.

“Additionally, ShopNBC’s focus on highlighting the benefit of online shopping continued to resonate with the consumer. Going forward, we remain highly focused on keeping the customer’s appetite satisfied with new products, exciting programming, and strong service to continue building loyalty and community during the Holidays and beyond,” Stewart said.