Posts Tagged ‘Thanksgiving’

How Big Was QVC’s Black Friday? You Tell Us

December 3, 2015

QVC was tooting its own horn over its Thanksgiving weekend sales, and we guess it is entitled to. It was a record-busting time, according to the Q.

Unfortunately, the No. 1 home shopping network didn’t disclose any actual numbers. It didn’t tell us how much revenue was actually generated.

It didn’t tell us what percent sales were up this Thanksgiving Day, Black Friday and Cyber Monday versus last year, or how the week compared to QVC’s prior biggest-sales week.

And truth be told, we didn’t order one thing.

Here is the story, sans important details, from the horse’s mouth:

U.S. Shoppers Make Thanksgiving Week Biggest in QVC’s History

QVC Sets New Sales Records and Hits All-Time Digital Sales High as Customers

Tune in for Hot Gift Items and Exclusive Deals

December 1, 2015 – From Monday, November 23 to Sunday, November 29, U.S. shoppers flocked to QVC for the hottest gift items and exclusive deals, making this the largest week ever in sales at QVC, as well as the highest-selling Thanksgiving Day and Cyber Monday in QVC’s history.

Underscoring a growing consumer preference to shop from the comfort of home – and avoid the chaos of brick-and-mortar retailers – QVC U.S. also achieved record ecommerce sales via web and mobile throughout the week.

Personal electronics, kitchen electrics, and apparel and accessories from brands such as DellTM, Canon, KitchenAid and Susan Graver were among the hottest sellers, each representing a Today’s Special Value®, the best find of the day. The Today’s Special Value for Saturday, November 28, a Dell Windows 10 Laptop, was the highest-selling TSV item ever on QVC.com.

“Throughout the week, shoppers turned to QVC for the season’s most-desired items, from camera-enabled drones to fitness gadgets and functional fashion accessories, making QVC the ultimate gift destination for the whole family,” said Ken O’Brien, SVP of Global Brands Management and U.S. Buying, QVC.

“It is clear that our customers prefer to embrace the joy of holiday by shopping remotely, visiting QVC across TV, web, mobile, tablet and social media, rather than the long-standing tradition of heading to the stores.”

QVC U.S. milestones for the week include:

Thanksgiving week (November 23-29) was the biggest week in terms of sales in QVC’s history. Ecommerce accounted for 58% of sales.

Thanksgiving Day (November 26) was the highest-selling Thanksgiving ever.

Black Friday (November 27) was the highest-selling Black Friday ever on QVC.com.

Cyber Monday (November 30) was the highest-selling Cyber Monday ever.

“We look for products that bring the joy of discovery to customers, and the best sellers across categories have one unifying theme – customers can find what they love, and love what they find at QVC this holiday season,” O’Brien concluded.

Product highlights of the week:

· Electronics, including audio players, computers and cameras from popular brands such as Bose®, Dell and Canon were hot sellers.

· Classic kitchen favorites from Vitamix, KitchenAid, and Keurig were popular choices in cooking and dining.

· Shoppers rushed to buy must-have beauty gift sets from premier brands such as bareMinerals®, tarte, Josie Maran and IT Cosmetics.

· Fun, hi-tech items like the Panther Wide Drone with Camera and the Fitbit Wireless Activity Tracker have been popular.

· Accessories and apparel from top brands including Dennis Basso, Isaac Mizrahi LIVE!TM, Susan Graver and Dooney & Bourke remain hot.

· Items that combine fashion and function are striking it big, including the G.I.L.I. got it love it® with HALOGUARD Leather RFID Pouch and the LODIS Italian Leather Credit Card Cases with RFID Protection, both designed to help protect your technology while providing a trendy edge.

Tough Thanksgiving For QVC’s Wheeler, Us And Our’s

November 26, 2015

We can sympathize with QVC host Dan Wheeler, who just returned to the home shopping network after losing his beloved wife Beth to cancer.

It is going to be a tough Thanksgiving for him, as he eloquently wrote in a blog, as it is for us and our family.

Dan Wheeler returns to QVC.

Dan Wheeler returns to QVC.

http://community.qvc.com/t5/Blogs/Thankful-for-Beth/ba-p/2329275?cm_ven=FB&cm_cat=DANWHEELER&cm_pla=7B_20151125_id:HOSTBLOG&cm_ite=NA_COMMUNITY_2329275_ai:THANKSGIVING&cvosrc=social%2Bnetwork.facebook-DANWHEELER.20151125-COMMUNITY-2329275

This is our first Thanksgiving without our father. Our uncle passed away a few weeks ago, and my aunt and cousins won’t have him at the table today. Our childhood friend lost her 67-year-old husband to a heart attack, leaving her alone to raise their 11-year-old son.

Dan took an upbeat approach to writing about Beth, expressing thanks that he enjoyed 37 years with her. We had our dad a lot longer than other people. We give thanks for that.

Our dad wasn’t a religious man, but every Thanksgiving he would lead us in an off-the-cuff prayer before we ate. Every year, it was almost the same.

He’d give thanks for our food, for everyone around the table, for our troops overseas, for our country, adding that we also remembered those who were no longer with us.

This year, we wonder who will say the prayer.

QVC Aims To ‘Redefine’ Black Friday With 28 Hours Of Non-Stop Shopping: Give Thanks For Three Today’s Special Values

November 23, 2009

In a PR Blitz that even caught the Associated Press’s attention, QVC Monday announced it is looking to give brick-and-mortar stores a run for shoppers’ money on Black Friday.

In a press release, QVC claimed it “is seeking to redefine Black Friday by offering all of the deals shoppers are looking for, with none of the craziness.”

To kick off “The New Black Friday, QVC is inviting America to get a jump-start on its post-turkey gift shopping with 28 hours of nonstop holiday shopping,” we are told.

The games Thursday, Thanksgiving evening, at 8 p.m. and continue until Friday at 11:59 p.m.

QVC Host Dave James

“When conventional retailers zig, QVC zags,” Claire Watts, QVC’s president of U.S. Commerce, said in a prepared statement. “This year, we’re joining the Black Friday fray – but in our own way – to make holiday gift shopping easier and more enjoyable than ever. The New Black Friday event at QVC offers a welcome escape from the mayhem – no long lines, no traffic, plus our customers can rest assured, knowing that they found really special gift ideas, at exceptional values.”

In addition to five hours of all-new, specially priced gifts Thanksgiving evening, QVC will offer three Today’s Special Value offers, items presented at exceptionally low prices, for a specific period of time. Holy crow!

AP’s David Bauder — who is a very nice guy, by the way — reported that QVC host Dave James will stay up 28 hours straight to do “telethon-like coverage” of the Black Friday event.

QVC shoppers will also get a sneak peek at the TSV for Saturday at QVC.com.

The nonstop shopping continues throughout the day on Black Friday, as QVC will offer a specially priced offer in every hour of programming. There will also be additional, specially priced offers at QVC.com.

QVC’s Black Friday programming will include, keeping with that Thanksgiving theme, “a cornucopia of terrific holiday gift-giving ideas”, the press release says.

Those include: the Nintendo Wii Gaming System with accessories, case and games; Panasonic HD Video Camera; Clarisonic Facial Cleansing System (enough with that damned Clarisonic!); and Philosophy Merry-Mint Chocolate Box 3-in-1 Shower Gel Duo.

Throughout the holiday season, QVC has extended its returns policy; gifts purchased between now and Dec. 23 may be returned up until Jan. 31 next year. But that’s not special: HSN and ShopNBC have done the same.