Posts Tagged ‘Terry Dubrow’

Evine Live To Present Vendors’ Holiday Gift Lists

November 14, 2015

We just spotted this press release from Evine Live, and are we reading it right?

The home shopping network is having its key vendors offer their holiday gift lists, and the items on the lists are basically products from other Evine Live vendors?

If so, how convenient. If not, our bad.

EVINE Live’s Brightest Stars Share the Holidays and Inspire Gift-Giving With Their Ultimate Personalized Gift Lists

Nancy O’Dell, Paula Deen, Karen Fairchild, The Dubrows and Other EVINE Live ‘Brands With Fans’ Share Their Holiday Gift Lists

MINNEAPOLIS, MN–(Marketwired – Nov 13, 2015) – EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), today announced that it will give customers an exclusive look at the gift lists of some of EVINE Live’s most popular personalities and brands.

As part of EVINE Live’s “Share the Holidays” campaign, many of EVINE Live’s best known personalities and brands will share their favorite gifts of the holiday season with their fans. The gift lists will be unveiled on social media via Facebook, Twitter, Instagram and Pinterest. Among the EVINE Live personalities sharing their personal holiday gift lists are Nancy O’Dell, Paula Deen, Karen Fairchild of Little Big Town, The Beekman Boys and Dr. Terry and Heather Dubrow of E! Entertainment Television’s “Botched” and “The Real Housewives of Orange County.”

“This unique holiday experience is just one of the many ways we are delivering on our brand promise of Shop.Share.Smile. Our ‘brands with fans’ were thrilled to share their holiday gift lists with their rapidly growing social networks. This fun shopping experience is a way to connect new and existing customers,” said Russell Nuce, EVINE Live’s Chief Strategy Officer.

“Through this first-of-its-kind campaign at EVINE Live, we’ve taken the idea of sharing the holidays to a new level. During the ‘Share the Holidays’ campaign, Paula Deen will introduce her fans to Beekman 1802 bath and body products, Nancy O’Dell’s fans will discover Paula Deen’s food items, and Dr. Terry and Heather Dubrow’s fans will get acquainted with Karen Fairchild’s new fashions. It’s social discovery at its very best.”

The 12 EVINE Live Gift Lists will be shared on Facebook, Twitter, Instagram and Pinterest and are available beginning today on evine.com. Items on each gift list include some of this year’s hottest giftable items from EVINE Live including fashion, beauty, jewelry, watches, home entertaining, consumer electronics and this season’s “must-have” gift item, the Swagway.

Advertisements

Evine Live Gets Monday Night Plugs On ‘Dancing,’ ‘Housewives of Orange County’

September 29, 2015

Evine Live got some plugs Monday night on primetime network shows that feature two of their vendors — Paula Deen and Heather Dubrow.

We’re talking about ABC’s “Dancing with the Stars,” which featured scenes from Deen’s kitchen shows this past weekend on the home shopping network, while Bravo’s “The Real Housewives of Orange County” showed a peek at Dubrow and her doctor-husband Terry’s launch of their skincare line Consult Beaute in April.

“Tonight continues Evine Live’s transformation with our multi-platform ‘Brands with Fans’ strategy,” Evine Live CEO Mark Bozek said in a canned statement.

“Viewers of both ‘Dancing with the Stars’ and ‘The Real Housewives of Orange County’ will get a behind-the-scenes look at Evine Live,” he said.

“Paula Deen and Heather and Terry Dubrow have been great partners and are wildly popular with our customers. I can’t wait to tune in to tonight’s episodes to see how ‘Team Buttercup’ tears up the dance floor on ‘Dancing with the Stars’ and the Dubrows maneuver through the landmines of launching a skincare line.”

Deen is competing vying for the Mirrorball Trophy on Season 21 of “Dancing with the Stars.” And her partner, Louis van Amstel, joined her on Evine Live this past Saturday. We are told that they “twirled their way around Evine Live’s studios.”

Monday’s ‘Dancing’ episode featured footage of Paula’s Evine Live food show, “Paula Deen’s Kitchen,” as well as her and Louie’s dance rehearsals at the retailer’s studio.

Throughout season 10 of “The Real Housewives of Orange County,” the Dubrows have adventure launching their skincare line, which has taken more than 15 years to develop.

Monday’s episode of “The Real Housewives of Orange County” showed viewers a behind-the-scenes look at the live launch of Consult Beaute on Evine Live on April 18.