Posts Tagged ‘Teri Hatcher’

HSN Jewelry Designer Carol Brodie Tells Us About Her First Anniversary Show, And What Happens When J-Lo And Hilary Swank Want The Same Pieces

June 10, 2010

Carol's bangle with rose cut diamonds

We got to meet HSN jeweler designer Carol Brodie Wednesday as she presented the press with a preview of the pieces she has coming up June 19. And we liked what we saw.

In the morning we trucked into Manhattan and the offiices of Brodie’s PR firm, which is located one block away from our former employer on Park Avenue South. First of all, Brodie is a striking, statuesque blonde. She was wearing white lace pants, a navy blue jacket and a white ruffled blouse, and had piled on layers of her jewelry.

We were never a fan of the evil eye pendants, but we sure liked the bright blue sapphire and white sapphire one that Brodie was wearing. It’s a “Show Stopper,” as they would say on HSN, and will sell for more than $500. Brodie said that she looked at about 40 evil eyes in Greece to get the designs for her pieces.

This is the first anniversary of Brodie’s Rarities line, which is fine jewelry with chunky gemstones, including diamonds, set in 10 carat gold, sterling silver and wood. It ranges from vintage-look pieces to ethnis looks to contemporary.

During the preview, she talked about her career at the prestigious Harry Winston jewelry house, her styling for celebrities, and her HSN collection. We learned, for example, that Brodie coined the term “stiletto earrings” a few years back when she was doing styling for Sarah Jessica Parker.

Michelle Trachtenberg's favorite Rarities piece

“I launched this line (Rarities) was I was 46 years old a year ago, after having a very long career, a lot a lot of ups, and definitly a few downs,” Brodie said. It’s now one of HSN’s Top 10-selling jewelry brands.

It’s obvious that Brodie is passionate about jewelry, and she said that she enjoys the relationship she’s built with HSN customers. There are about 40 HSN viewers that are Brodie’s Facebook friends, and she knows the details of their lives, lik when they are sick, when they have a wedding anniversary coming up, etc.

Brodie noted that her pieces range from about $49 to $1,400, and said that her most expensive pieces usually sell out on HSN.com and never make it to the air.

One of the pieces you'll see later this month

“They never make TV,” she said. “They go on dot.com usually 24 hours before my show, there’s this crazy frenzy and they’re gone.”

And there are never any returns on the pricier pieces, according to Brodie.

Brodie has styled a huge batch of celebs, including Gwyneth Paltrow, Halle Berry, Queen Latifiah, Catherine Zeta Jones, Kate Hudson, Jennficer Lopez, Sarah Jessica Parker and Hilary Swank. She told an anecdote about Swank and Lopez both wanting several of the same jewelry pieces to go the Oscar’s one year. After some last-minute finagling, the issue was solved and both ladies got what they wanted.

“Starting my own line was nothing compared to those experiences,” Brodie told us bloggers and reporters.

The stars that are fans of Brodie’s HSN collection include Rarities Michelle Trachtenberg, Tinsley Mortimer, Cynthia Bush, Katharine McPhee, Teri Hatcher and Elizabeth Rhom.

“We’ve had some amazing celebrities come up and fall in love with Rarities,” Brodie said.

Trachtenberg is partial to an Art Deco-style diamond ring. We saw it in person yesterday, and it was stunning.