Posts Tagged ‘Spanx’

The History Of QVC Butt Slimmer Spanx and Sara Blakely

October 13, 2013

SPANXDo you have an idea that you think is great, and others think is nutty? Go for it.

At least that seems to be the lesson to be learned from Sara Blakely, the former FAX-machine saleswoman who invented Spanx. This modern shapewear has made Blakely a multimillionaire, with her company having an estimated market value of $1 billion, according to The Wall Street Journal.

The Journal did a profile of Blakely Saturday, and it is fun reading.

http://online.wsj.com/article/SB10001424052702304066404579125731060670264.html

Blakely, the 42-year-old sole owner of her company, came up with the forerunner of Spanx when she didn’t like the way of pair of pants were fitting her. She improvised by cutting the feet off a pair of pantyhose and putting them on, smoothing out her silhouette.

Blakely faced rejection after rejection when she tried to find a hosiery mill that would manufacture her new kind of updated girdle, The Journal wrote. But she persisted, she found one, and the rest is history.

The article talks about how Spanx took off after Oprah Winfrey named them one of her favorite things in 2000. In 2001, according to the story, Blakely started hawking Spanx on QVC, and hit sales of $8 million that year.

We had to laugh when we read that Blakely’s brother considers Spanx “false advertising” for making chicks look skinnier than they actually are.

Hell, as The Journal noted, actress Gwyneth Paltrow once admitted that she wore two pairs of Spanx at once. Hard to believe.

We have a pair, by the way.

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Guys, If Your Woman Wants To Give You A ‘Spanx,’ Don’t Get Too Excited

May 30, 2010

Spanx compression T-shirt for men

Spanx, said to be the secret why the stars look slim on the red carpet, has been a big product on QVC for years, before gaining national press for their use by celebs. Creator Sara Blakely was once practically a fixture on the home shopping channel.

In the past year or so we’ve seen Gwyneth Paltrow quoted about putting on not one, but two, pairs of the Spanx shapewear to look good after just having a baby. And Tyra Banks and Wanda Sykes now own up to wearing Spanx.

Well ladies, maybe someday you’ll be able to buy Spanx on QVC — for your husband or main squeeze.

The Style Section of The Sunday New York Times today reports that “foundation garments,” as a Neiman Marcus executive called them, for men are hot sellers. And Spanx was the first on the bandwagon with its Spanx for Men line, described by The Times as “a huge retail hit.”

The story on men’s shapewear is headlined “Just Don’t Call It A Corset.”

While Spanx for women started out as panties with legs that hold your tummy and butt in tight, it’s a different product for men.

Spanx is offering “compression” T-shirts and tank tops, to gird up men’s stomachs, for $58 and $55, respectively.

They are now being sold at not only Neiman but Bloomingdale’s, Saks Fifth Avenue and Nordstrom.

Women, or men, if you want Spanx for Men to come to QVC, let the home shopping network know.

But remember, just as we women must, that once you take that garment off, everything falls back to its normal position.

The Times quoted one critic as tweeting, “Spanx for Men is all good, until you meet a chick. You gain 45 lbs when you get naked.”

Great kicker, and true.