Posts Tagged ‘Sony Pictures’

ShopNBC to Premiere Its First-Ever ‘Beauty Day’ Monday Night

October 18, 2010

ClickR

ShopNBC will kick off its first-ever “Beauty Day” Monday night at 9 p.m., featuring the network’s largest selection of beauty products ever offered on one day.

ShopNBC’s Beauty Day Event debuts with the First Anniversary of “Beauty Confidential,” a show dedicated to bringing viewers the very latest products from the beauty insiders.

The event will also feature the worldwide launch of ClickR Skincare, a skincare line designed with specialized formulations to help environmental overload while supporting beautiful, radiant skin. “ClickR products are rich in new technology and ingredients like gold, silver and diamond dust,” according to ShopNBC’s press release Monday. ClickR Skincare is the official skincare line of Sony Pictures’ new movie “Burlesque,” in theaters Nov. 24.

In addition, Beauty Day will feature premieres from Pacifica Beauty, Cosmedicine Skincare, and Plantogen Skincare.

Also on the roster are are items from ShopNBC’s existing beauty brands, including SKINN Cosmetics, Wholearth Beauty, RAW Essentials and Isomers Skincare.

Some of the products include:

Pacifica Beauty Discovery 6-Piece Set (C47224). Brook Harvey – Taylor, founder of Pacifica, shares her love and passion in this collection of unique and complex fragrances.

Pacifica

Cosmedicine Best Skin Ever Kit with Bonus (C70114). Cosmedicine Skincare claims that it balances cosmetics and medicine. It’s comprised of multi-tasking, non-prescription skincare formulas that help your skin become more balanced, firm, calm, and radiant. We guess that’s a good thing.

Plantogen Manuka Body Oil (C56106). Elda Argenti, CEO and Founder of Plantogen Skincare, will educate viewers on the benefits of skincare products that stem from indigenous plants from New Zealand. The core ingredient of the line, Manuka Honey – combined with other plant extracts, vitamins and purified New Zealand water – help to improve and maintain healthier, younger-looking skin.

ClickR Skincare Diamonds and Pearls Duo (C45903). ClickR Skincare’s focus is on “pro-aging” and combines unique ingredients, such as gold, silver and diamond dust, to create an effective, gentle skincare line that is suitable for all ages and all skin types.

“We have assembled the top beauty products and experts from the industry to share their insider tips, beauty secrets, and inspirations during this exciting event,” Donna Tarantino-Loyle, Director of Beauty, Health & Fitness at ShopNBC, said in a canned statement. “Our viewers will be able to discover new beauty innovations being offered for the first time on ShopNBC.”

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Wall Street Journal Does Non-Snarky Story On HSN’s ‘Eat, Pray, Love’ Promotion

August 5, 2010

We broke the story June 1 that HSN had a big promotion cooking for the new movie “Eat, Pray, Love” — even though the home shopping network wouidn’t comment on it.

On July 6 HSN put out a press release about the formerly hush-hush three-day promotion with Sony Pictures for the film, which stars Julia Roberts and is being released Aug. 13.

Today, Thursday, The Wall Street Journal had a piece on the promotion headlined “‘Eat, Pray, Love’ — and Shop at HSN.”

Unlike most of The Journal’s stories, this one doesn’t look down its nose at HSN and the home shopping industry.

The article says that Sony Pictures will get a piece of sales of some merchandise that HSN sells this weekend for its “Eat, Pray, Love” event. The more than 400 new items being presented from India, Italy and Bali — where the movie is set — will include special teas and spices from “Top Chef” host Padma Lakshmi and clothes from Michella Obama designer Naeem Khan.

In The Journal story HSN CEO Mindy Grossman is given full credit for coming up with the idea of the home shopping network’s tie-in with the film.

HSN staff has already previewed the flick, and they have also been given copies of the bestseller by Elizabeth Gilbert that the film is based on.

For its part, Sony Pictures is trying to draw HSN’s female customers in and get them to see the movie.

HSN2 Will Be Streamed On HSN.com, Says HSN CEO Mindy Grossman

August 5, 2010

We’re going to have to give you an abbreviated post on HSN’s second-quarter conference call Wednesday, because we’ve been writing since 8 a.m., and it’s 10:30 p.m., and we’re tired.

During the Q-&-A part of the call, HSN CEO Mindy Grossman spent a lot of time talking about HSN2, the sister channel to HSN that launched Aug. 1 on Dish Network.

“It expands our shelf space,” Grossman said of the new network, adding, “It’s not going to be a clearance channel.”

HSN2 is now in 13 million homes, and Grossman said she expects to have additional distribution soon.

Video from HSN2, which “will offer a curated assortment of encore airings of HSN’s must-see shows, products, brands and personalities,” so we are told, will be streamed on HSN.com, just like HSN, Grossman told analysts. That’s good news for us, because we’re curious to see what HSN2 looks like, and we’re a Comcast subscriber, not Dish.

Grossman reiterated what’s already said about HSN2, namely that it will not only repackage content from HSN but will also be a test vehicle for the mothership network. HSN2 will also have original programming.

“We will be creating original programming for HSN2 that could and would be different than what we traditionally do on HSN,” Grossman said.

She pointed out that HSN shoots video that it doesn’t get a chance to run.

“We already do a lot of B-roll for a lot of our shows,” said Grossman, and that “B-roll” can air on HSN2.

Grossman also touted HSN’s “Eat, Pray, Love” promotion coming up this weekend, a partrnership with Sony Pictures. It ties in with the movie based on Elizabeth Gilbert’s bestseller, which stars Julia Roberts and debuts Aug. 13.

The HSN “Eat, Pray, Love” event will feature 30 brands and designers, with 400 new products, Grossman said.

And HSN’s 33rd birthday celebration, live from Las Vegas, Aug. 14 to 15, will be telecast from Planet Hollywood and magician Chriss Angel will make a special appearance, according to Grossman.

HSN Finally Reveals Details Of Its ‘Eat Pray Love’ Promotion With Sony Pictures

July 6, 2010

Weeks ago when we asked HSN about a big event it had planned in conjunction with the release of the movie “Eat Pray Love,” we didn’t really get a response. We wrote what we could garner about the event from HSN.com.

Well, Tuesday HSN announced that it was partnering with Sony Pictures to support the launch of the film.

HSN modestly says that it “will be executing the most comprehensive 360-degree marketing campaign in its history, including 72 hours of original programming on Aug. 6, 7, and 8 featuring unique products themed around the movie.”

“Eat Pray Love,” based on the best-selling novel and starring Julia Roberts and Javier Bardem, will be released Aug. 13.

“There are very few retailers out there that have the breadth and depth of HSN,” Marc Weinstock, president of worldwide marketing for Sony Pictures, said in a canned statement. “This is a unique promotion that taps into its power as a content, community, and commerce platform, and we are excited to have them on board as a partner. This is a great opportunity for us to reach our target audience while extending the ‘Eat Pray Love’ experience on the weekend prior to our release this August.”

HSN, which reaches 95 million homes in the U.S., has a customer base that’s about 83 percent female between the ages of 30 to 50 years old, with an above-average income. Its website is a Top 10-trafficked e-commerce site.

Padma Lakshmi will be part of HSN's Eat Pray Love extravaganza

“‘Eat Pray Love’ is an event motion picture for women, and we are very excited to partner with Sony Pictures in an alliance that allows us to support the film while also providing immersive content and product experiences for our core female consumer,” HSN Mindy Grossman said in her canned statement.

“Our customers will be able to experience the journey of traveling through Italy, India and Bali as we bring ‘Eat Pray Love’ to life through stories, engaging personalities and unique products that complement the themes expressed in the movie,” she said. “We have no doubt our customers will love ‘Eat Pray Love’!”

HSN will leverage multiple platforms to deliver a 360-degree experience for consumers in support of Eat Pray Love: TV, online, mobile, print advertising, public relations, events and direct mail.

The 72-hour “Eat Pray Love” on-air event will incorporate appearances by more than 20 of HSN’s partners and brands and feature more than 400 unique items across a variety of categories, including beauty, electronics, home decor, travel, cooking, jewelry, accessories and ready-to-wear.

You’ll be seeing wares from Naeem Khan, Robin by Me & Ro, Rebecca Moses, Padma Lakshmi, Lancome, RK by Ranjana Khan, Hutton Wilkinson, Carlton Varney, Sony Electronics, Nicky Butler, V by Eva, Tagliamonte, Sajen Silver, Dalia, Clever Carriage, Casa di Francesca and Sarita Handa.

In line with the movie, HSN programming during the event will focus on three different countries: Italy on Aug. 6; India on Aug. 7 and Bali on Aug. 8 – Bali.

Bestseller “Eat Love Pray” was written by Elizabeth Gilbert. Here’s what the HSN press release says about her.

At a crossroads after a divorce, Gilbert takes a year-long sabbatical from her job and steps uncharacteristically out of her comfort zone, risking everything to change her life. In her wondrous and exotic travels, she experiences the simple pleasure of nourishment by eating in Italy; the power of prayer in India, and, finally and unexpectedly, the inner peace and balance of love in Bali. Based on an inspiring true story, ‘Eat Pray Love’ proves that there really is more than one way to let yourself go and see the world.